Easy Online Rebates

ANCHOR LEAD
MAIL-IN REBATES. THE OFFERS ARE EVERYWHERE...BUT DO YOU USE THEM? MAYBE YOU LOSE RECEIPTS...OR FORGET TO MAIL IN THE PAPERWORK. LET'S FACE IT...THE WHOLE PROCESS CAN BE MORE OF A HEADACHE THAN IT'S WORTH. BUT NOW, REDEEMING THOSE REBATES MAY BE AS EASY AS THE CLICK OF A MOUSE. SCOTT HANSON GIVES YOU A HEADS UP!

TRACK ONE Length: 02
CHRIS HAGIGEORGES LOVES TO SHOP.

SOT
KEY@: 03 Chris Hagigeorges, Never Sends In Rebates
"It's my favorite pastime."

TRACK TWO Length: 07
AND SHE'S ALWAYS ON THE LOOKOUT FOR A GOOD BARGAIN. BUT WHEN IT COMES TO SENDING IN REBATE FORMS, SHE RARELY MAKES IT TO THE MAILBOX.

SOT
KEY@: 12 Chris Hagigeorges, Never Sends In Rebates
"Just the hassle of filling out paperwork, putting it in an envelope, getting a stamp, getting it to the mailbox...all those steps...."

TRACK THREE Length: 09
FOR SHOPPERS LIKE CHRIS...NEW PAPERLESS, ONLINE REBATES MAY BE THE ANSWER. RETAIL ANALYST LAUREN FREEDMAN SAYS THEY OFFER AN EASIER, QUICKER WAY TO CASH IN.

SOT
KEY @: 31 Lauren Freedman, Retail Analyst
"You won't have to do any clipping. You'll be able to go to the store, buy something, and not have to remember the piece of paper that you lost."

TRACK FOUR Length: 07
AND THE REBATE REALITY IS... MORE AND MORE RETAILERS ARE GOING PAPERLESS...STORES LIKE STAPLES, RITE-AID, EVEN BEST BUY!

SOT
KEY@: 45 Lauren Freedman, Retail Analyst
"I think it's exciting to see what's happening with the rebates."

TRACK FIVE Length: 14
HOW DO ONLINE REBATES WORK? AFTER YOU MAKE A PURCHASE ... LOG ON TO THE RETAILER'S WEBSITE, ENTER THE REBATE SECTION AND FILL OUT A SHORT FORM. YOU'LL BE ASKED TO PROVIDE YOUR NAME AND ADDRESS, ALONG WITH PRODUCT IDENTIFICATION NUMBERS...WHICH ARE PROVIDED WITH YOUR RECEIPT.

SOT
KEY@: 1:03 Lauren Freedman, Retail Analyst
"You submit it...and that's really all it takes....
And I think what I like about it is the fact that you can also track it."

TRACK SIX Length: 10
SO YOU KNOW WHEN TO EXPECT THE CHECK!
CHRIS LOVES THE IDEA AND WISHES SHE COULD HAVE CASHED IN BY COMPUTER WHEN SHE PURCHASED TWO CELL PHONES. THE RECEIPTS COLLECTED DUST FOR MONTHS UNTIL...

SOT
KEY @: 1:18 Chris Hagigeorges, Never Sends In Rebates
"It was too late to mail in the rebates....and we're probably talking a hundred dollars per phone!"

STAND-UP CLOSE
CONSUMER EXPERTS SAY THERE'S ANOTHER BONUS TO ONLINE REBATES....BECAUSE THE PROCESS IS AUTOMATED, YOU'LL GET YOUR MONEY BACK QUICKER! FOR HEADS UP, I'M SCOTT HANSON.

ANCHOR TAG
ONLINE REBATES WORK WHETHER YOU MAKE YOUR PURCHASE IN A TRADITIONAL STORE ... OR A WEB STORE.

SOURCES

Lauren Freedman
E-Tailing Group
773-975-7280L
Lauren Freedman is the president of the E-tailing Group, a Chicago based e-commerce company that focuses on strategy for catalogers and retailers selling on the Internet. Lauren is also the author of It's Just Shopping, published by the Direct Marketing Association, and teaches classes about e-commerce at Roosevelt University in Chicago.