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ANCHOR LEAD
WHO DOESN'T LOVE A GOOD SALE? BUT, GOING FROM STORE TO STORE...OR WEBSITE
TO WEBSITE... CAN MAKE BARGAIN HUNTING MORE TROUBLE THAN IT'S WORTH. HEADS
UP! SCOTT HANSON TAKES YOU INTO THE WORLD OF SHOPPING BOTS.
TRACK ONE Length:
:04
DIGGING FOR DISCOUNTS...IT'S SUZANNA DOTSON'S FAVORITE HOBBY....
SOT
KEY @: :06 Suzanna Dotson, Bargain Shopper
"I don't see any value in paying more for something than it's worth."
TRACK TWO Length:
:09
BUT SUZANNA SAYS FINDING THE BEST DEALS CAN BE TIME CONSUMING. THAT'S WHY
DOZENS OF WEBSITES NOW OFFER TO DO THE LEGWORK FOR YOU. THEY'RE CALLED SHOPPING
BOTS.
SOT
KEY @: :19 Lance Ulanoff, PC Magazine
"It's not like you have to get into your car to do it. You just have
to click and then you're there."
TRACK THREE Length:
:10
LANCE ULANOFF OF PC MAGAZINE SAYS BOTS ARE A GREAT WAY TO SHOP. THEY'RE LIKE
SEARCH ENGINES, BUT INSTEAD OF SCOURING THE INTERNET FOR FACTS AND FIGURES,
THEY HELP YOU FIND THE PRODUCTS YOU WANT.
SOT
KEY @: :35 Lance Ulanoff, PC Magazine
"...They will take a product and then go out on the web and bring together
retail information about that product so you can compare prices on the fly."
TRACK FOUR Length:
:11
SHOPPING BOTS LOCATE THE ITEMS YOU WANT AT ONLINE STORES WORLDWIDE. THEY LIST
PRICES, PRODUCT DETAILS AND SOMETIMES CUSTOMER REVIEWS. WHEN YOU FIND A DEAL
YOU LIKE, JUST CLICK ON THE LINK...
SOT
KEY @: :56 Lance Ulanoff, PC Magazine
"...I mean I have seen enormous savings."
TRACK FIVE Length:
:09
WE ASKED SUZANNA TO CHECK THREE SITES RECOMMENDED BY OUR EXPERT...OVERSTOCK,
MY SIMON AND PRICE GRABBER. SHE SEARCHED FOR A PARTICULAR DIGITAL CAMERA...
NAT SOT Length:
:03
(nat of her saying the camera is excellent)
TRACK SIX Length:
:06
AND WHAT SHE FOUND SURPRISED HER...THERE WERE HUGE PRICE DIFFERENCES... BETWEEN
STORES...EVEN BETWEEN BOTS!
SOT
KEY @: 1:16 Suzanna Dotson, Bargain Shopper
"The price was...almost in the (ah) a hundred dollars or more less than
the other site."
STAND-UP CLOSE :12
EXPERTS SAY SOMETIMES THE LOWEST PRICE ISN'T THE BEST BUY. IF THE ITEM'S CHEAP,
BUT THE MERCHANT REVIEWS AREN'T GOOD...YOU MAY WANT TO THINK TWICE ABOUT BUYING
FROM THAT PARTICULAR ONLINE STORE. FOR HEADS UP, I'M SCOTT HANSON.
ANCHOR TAG
IF A SHOPPING BOT TAKES YOU TO A SITE YOU'VE NEVER HEARD OF, YOU MAY ALSO
WANT TO CHECK THEM OUT WITH THE BETTER BUSINESS BUREAU BEFORE BUYING.
SOURCES
Lance Ulanoff
Executive Editor, PCMag.com
(212) 503-5564
Lance is the Executive Editor for PCMag.com. He oversees all editorial activities pertaining to the magazine's site and writes a weekly technology column. PC Magazine delivers comparative reviews of computing and Internet products to more than 6.6 million technology buyers.
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