ANCHOR LEAD
HAVE YOU TAKEN A CLOSE LOOK AT YOUR GROCER'S EGG SECTION LATELY...FROM BROWN, TO SPECKLED...QUAIL TO DUCK... "SPECIALTY EGGS" ARE THE NEW FOOD FAD.
FREE RANGE AND CAGE FREE ARE TWO OF THE MOST POPULAR. THEY MAY COST UP TO DOUBLE THE PRICE- BUT A GROWING NUMBER OF SHOPPERS SAY THEY'RE WORTH IT.
IN THIS HEADS UP! INVESTIGATION, SCOTT HANSON TAKES YOU INSIDE THE INDUSTRY, SO YOU CAN DECIDE IF THESE PRICEY EGGS ARE ALL THEY'RE CRACKED UP TO BE...

SOT
KEY @: :02 Tarlika Nunez, Buys Free Range Eggs
"When I envision them I see them roaming around the grasses."

TRACK ONE Length: :06
TARLIKA (TAR-LEE-KAH) NUNEZ (NOON-YEZ) GLADLY SHELLS OUT MORE MONEY FOR EGGS LABELED CAGE FREE OR FREE RANGE.

SOT
KEY @: :12 Tarlika Nunez, Buys free range eggs
"I buy them because I want those chickens to be happy."

SOT
KEY @: :17 Dr. Urvashi Rangan, Consumers Union
"Unfortunately, that cage free and free range labels do not necessarily mean the animals were treated more humanely."

TRACK TWO Length: :05
CONSUMERS UNION HEALTH SCIENTIST DR. URVASHI (er-VA-she) RANGAN (RANG-gen) SAYS LABELS CAN BE MISLEADING...

SOT
KEY @: :29 Dr. Urvashi Rangan, Consumers Union
"Cage free only perhaps implies that the animal is out of cage."

TRACK THREE Length: :03
AND WHEN IT COMES TO FREE RANGE...OR FREE ROAMING...

SOT
KEY @: :36 Dr. Urvashi Rangan, Consumers Union
"A farmer could literally have a barn of 6,000 birds in the barn and have one door on that barn and that farmer could open the door for five minutes every day..."

TRACK FOUR Length: :14
SO WHO SETS THE DEFINITIONS FOR THESE EGGS...THE USDA. CONSUMER GROUPS AND ANIMAL ACTIVISITS ARE CALLING FOR TOUGHER STANDARDS... BUT THEY SAY YOU CAN MAKE SURE YOU'RE GETTING WHAT YOU PAY FOR NOW.
LOOK FOR LABELS THAT SAYS "CERTIFIED HUMANE" OR "FREE FARMED."

SOT

KEY @: :1:01 Dr. Urvashi Rangan, Consumers Union
"Those are two labels that have extensive standards."

TRACK FIVE Length: :16
AND ARE ENDORSED BY THE HUMANE SOCIETY OF THE UNITED STATES OR THE AMERICAN HUMANE ASSOCIATION.
THERE IS ANOTHER LOGO THAT'S ON 80% OF ALL CARTONS SOLD IN THE U.S. IT SAYS "ANIMAL CARE CERTIFIED"...
AND IS PUT OUT BY THE UNITED EGG PRODUCERS, WHICH REPRESENTS MOST U.S. PRODUCERS.

SOT
KEY @: 1:19 Gene Gregory, UEP Sr. Vice President
"That encompasses things such as housing, feed, water."

TRACK SIX Length: :04
BUT THE U-E-P GUIDELINES DO NOT ADDRESS CAGE FREE OR FREE RANGE...

SOT
KEY @: 1:29 Gene Gregory, UEP Sr. Vice President
"The Animal Care Certified program, or logo, does not imply that these eggs are better than any other eggs."

TRACK SEVEN Length: :08
WITH ALL THESE LOGOS, IT CAN BE CONFUSING AND EVEN MISLEADING, ACCORDING TO CONSUMER ADVOCATES...TO MAKE SURE YOU'RE NOT THROWING MONEY AWAY...LOOK CLOSELY AT THE LABELS...

SOT
KEY @: 1:44 Dr. Urvashi Rangan, Consumer Union
"Consumers should not necessarily pay that extra amount unless they know where those eggs are coming from."

STAND-UP CLOSE :14
SOURCE:
According to a study by the University of Florida Extension Institute of Food and Agricultural Sciences, entitled Designer and Specialty Eggs, chickens that are truly raised cage free and free range may be more expensive because it may cost more to raise these chickens. According to the same study, caging chickens may reduce the risk of bacterial contamination of the outer shell of the egg.

IF THE EGGS YOU BUY ARE PRODUCED BY TRULY CAGE FREE OR FREE RANGE HENS, THERE MAY BE A REASON THE PRICE IS HIGHER. EXPERTS SAY IT COSTS MORE TO RAISE THESE KINDS OF HENS, SO IT'S NOT A SURPRISE THAT ULTIMATELY... YOU'RE STUCK WITH THE BILL! FOR HEADS UP! I'M SCOTT HANSON.

ANCHOR TAG
YOU MAY BE WONDERING IF THESE EGGS ARE SAFER.
ACCORDING TO A STUDY BY THE INSTITUTE OF FOOD AND AGRICULTURAL SCIENCES, CAGING HENS MAY REDUCE THE RISK OF BACTERIAL CONTAMINATION ON THE OUTER SHELL. THE REASON: AFTER BEING LAID, THE EGGS DROP OUT OF THE CAGE AND AWAY FROM THE HEN.

SOURCES

Dr. Urvashi Rangan Ph.D
Consumers Union
(914) 378-2351

Dr. Rangan is an Environmentalist Health Scientist at Consumers Union. Consumers Union is an organization serving consumers and is a source for advice about products and services, personal finance, health and nutrition, and other consumer concerns.

KAREN GRAHAM
The Humane Society of the United States
(301) 258-3110

Karen Graham is the Program Associate for HSUS, whose goal is to promote the protection of all animals.

The Human Society of the United States endorses the program "Certified Humane." The HSUS does not actually perform the inspections; Humane Farm Animal Care does this. They are funded and endorsed by the HSUS. They will certify if the chickens were raised cage free or free range.

Adele Douglass
Certified Humane
(703) 435-3883

Adele Douglass is the Executive Director of Humane Farm Animal Care at Certified Humane. The purpose of this program is to provide verification that the handling and care of farm livestock and poultry enrolled in this program meet the humane animal care standards.

Sarah Spalding
American Humane Association
(800) 227-4645

Sarah Spalding is the Vice President of communications and marketing at AHA. The mission of AHA, as a network of individuals and organizations, is to prevent cruelty, abuse, neglect, and exploitation of children and animals.

The American Humane Association performs inspections; they look for the overall well-being of the animals including the amount of space and feed. They do not necessarily look for cage free or free range.

Gene Gregory
United Egg Producers
Contact Dana Stone or Mitch Head (404) 367-2744

Gene Gregory is the Vice President of UEP. The UEP services the egg farming community in areas including government relations, nutrition, supply/demand recommendations and communications.

Jacqueline P. Jacob
(612) 624-2766

Jacob co-authored a study out of the University of Florida Extension Institute of Food and Agricultural Sciences entitled Designer and Specialty Eggs.


  Coming Soon!
ALL THEY'RE CRACKED UP TO BE?
Release Date: November 15, 2004
Run Time: 2:07