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ANCHOR LEAD
WANT TO GET INTO SHAPE...BUT TOO BUSY TO DIET OR EXERCISE?
WELL, HERE'S A HEADS-UP.
YOU'VE RUN OUT OF EXCUSES.
IF YOU OWN A CELL PHONE...
THE CALL FOR A HEALTHIER YOU IS JUST A FEW KEYPAD PUNCHES AWAY!
REPORTER __________ SHOWS YOU HOW.
TRACK ONE Length:04
WE TALK ON THEM AT WORK...
AT HOME...
IN THE CAR AND ON THE STREET.
SOT Length: 02
NO KEY
"I'm never without my cell phone."
TRACK TWO Length:08
KARI O'LEARY ADMITS-
SHE CAN'T LIVE WITHOUT HER CELL.
SO IMAGINE HER SURPRISE WHEN SHE LEARNED SHE COULD USE HER PHONE TO HELP SHED
SOME UNWANTED POUNDS.
SOT
KEY @:15 Kari O'Leary, Uses Diet Tiny Assist
"I used it for six months and I lost about 55 pounds."
TRACK THREE Length:04
HOW'D SHE DO IT?
WITH A LITTLE PROGRAM CALLED THE
DIET TINY ASSIST!
SOT
NO KEY
"It was real easy to use."
TRACK FOUR Length:09
YOU JUST DOWNLOAD THE PROGRAM RIGHT ONTO YOUR PHONE.
ENTER YOUR AGE...HEIGHT...CURRENT WEIGHT AND GOAL WEIGHT...
AND THE PROGRAM DRAWS UP A CUSTOM EATING PLAN.
SOT
KEY @:32 Toly Pochkin, Diet Tiny Assist
"This application has a built in database
of the most popular American foods."
TRACK FIVE Length:07
TOLY (TOE-LEE) POCHKIN CREATED THIS PROGRAM.
HE SAYS PHONE APPLICATIONS GEARED TOWARD HEALTH AND NUTRITION ARE A GROWING
TREND...
SOT
KEY @:43 Toly Pochkin, Diet Tiny Assist
"I believe that everyone can use this application."
SOT Length: 02
NO KEY
"You just log in all the food that you eat."
TRACK SIX Length:06
THE PROGRAM TALLIES YOUR DAILY INTAKE OF CALORIES...CARBS AND FAT.
IT EVEN LETS YOU KNOW WHEN YOU'VE HAD ENOUGH!
NAT SOT Length:02
(nats of Pilates)
TRACK SEVEN Length:06
PREFER EXERCISE TO CUTTING CALORIES?
THE PORTABLE PILATES PROGRAM MAY HELP YOU MEET YOUR GOALS.
SOT
KEY @:1:01 Etesh Mangray, Portable Pilates
"You don't need your PC; you don't need your book;
you don't need your CD."
TRACK EIGHT Length:09
ALL YOU NEED IS A PHONE.
THE ANIMATED PROGRAM WALKS YOU THROUGH THE MOST POPULAR PILATES POSES...AND
YOU CAN DO THEM ANYWHERE-WHETHER YOU'RE AT HOME OR THE OFFICE!
SOT
KEY @:1:13 Etesh Mangray, Portable Pilates
"Somebody who's into Pilates will find this as a great tool."
TRACK NINE Length:07
ETESH MANGRAY IS OWNER OF MOBILE-MIND...THE COMPANY BEHIND PORTABLE PILATES.
HE'S PLANNING SOME MAJOR UPDATES.
SOT:
KEY @:1:23 Etesh Mangray, Portable Pilates
"In the future, we'll move to audio, video."
TRACK TEN Length:09
SO IF SCHLEPPING TO WORK...
RUNNING A HOUSEHOLD...
OR RAISING KIDS HAS YOU TOO BUSY TO GET TO A GYM OR WEIGHT LOSS CENTER...
YOUR OPTIONS ARE JUST A CLICK AWAY!
SOT
NO KEY
"So there's no excuse."
ANCHOR TAG
RIGHT NOW-
THE DIET TINY ASSIST AND PORTABLE PILATES PROGRAMS ARE AVAILABLE THROUGH VERIZON
WIRELESS...ALLTEL...AND U-S CELLULAR.
THE PILATES PROGRAM COSTS ABOUT THREE BUCKS A MONTH FOR UNLIMITED USE.
DIET TINY ASSIST IS ABOUT 7 BUCKS A YEAR AND ALSO OFFERS UNLIMITED USE.
BOTH COMPANIES HAVE PLANS TO EXPAND IN THE NEAR FUTURE.
SOURCE LIST
Toly Pochkin
Wimos
1020 Miller Street
Portland, OR 97202
971-219-7869
Toly is co-founder of
Wimos, creator of many downloadable games, financial and dietary programs.
He created the Diet Tiny Assist, which tracks an individual's nutritional
needs.
Etesh Mangray
Mobile-Mind
4980 Reforma Road
Woodland Hills, CA
818-398-6585
Etesh is owner of Mobile-Mind, which co-created the Portable Pilates program for cell phones.
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