ANCHOR LEAD
EVER FIND YOURSELF SPENDING MORE THAN YOU PLANNED ON PRODUCTS FOR YOUR HAIR?
YOU'RE NOT ALONE...
HIGH-END SHAMPOOS AND SPRAYS ARE ALL THE RAGE.
BUT HEADS UP:
WHERE YOU BUY THOSE PRODUCTS MAY BE MORE IMPORTANT THAN YOU REALIZE.
IN TONIGHT'S HEADS UP...REPORTER ____________ TELLS US ABOUT SOMETHING CALLED THE GRAY MARKET...AND HOW IT CAN IMPACT YOU!

TRACK ONE Length:06
PAUL MITCHELL...
REDKEN...
AVEDA AND
NEXUS.
YOU KNOW THE NAMES.
ESPECIALLY IF YOU'RE INTO YOUR HAIR.

SOT Length: 02
"I use a lot of Paul Mitchell."

TRACK TWO Length: 06
SHE MAY USE PAUL MITCHELL PRODUCTS...
BUT LINDSAY ALLISON ADMITS:
WHEN IT COMES TO BUYING-IT'S ALL ABOUT CONVENIENCE.

SOT
KEY @:15 Lindsay Allison, Consumer
"I mainly buy my hair care products at a drug store instead of a salon."

TRACK THREE Length:09
BUT, CHECK OUT THE LABELS--
THESE HIGH-END SHAMPOOS AND GELS ARE MEANT FOR SALON-SALE ONLY.
YET--THEY'RE TURNING UP IN DRUG STORES AND SUPERMARKETS ACROSS THE COUNTRY.

SOT
KEY @:28 Jessi Hempel, Business Week Magazine
"We knew that they weren't supposed to be there, and so we asked the question,'Why'?"

TRACK FOUR Length:08
THE ANSWER??
A THRIVING GRAY MARKET IN PROFESSIONAL HAIR-CARE PRODUCTS.
REPORTER JESSI HEMPEL WAS PART OF A BUSINESS WEEK INVESTIGATION.

SOT Length: 04

NO KEY
"Sometimes, one-hundred, one-hundred and fifty were turning up on shelves."

TRACK FIVE Length:12
SO, HOW IS THIS HAPPENING?
THE PRODUCTS ARE MANUFACTURED AND SOLD EXCLUSIVELY TO SALONS...
THEN ACCORDING TO HEMPEL, SOME OF THOSE SALONS RE-SELL THEM TO WHOLESALERS WHO THEN MAKE DEALS WITH DRUGSTORES AND SUPERMARKETS.

SOT
KEY@ :55 Jessi Hempel, Business Week Magazine
"We call it a gray market because officially there is nothing legally wrong with what's going on."

TRACK SIX Length: 04
TRUE-THERE'S NO LAW AGAINST IT... BUT EXPERTS SAY BUYER BEWARE:

SOT
KEY@ 1:04 Jessi Hempel,Business Week Magazine
"We see products coming in from China...we see products being, uh,
out-dated...sold in bottles that should have been sold two years ago."

TRACK SEVEN Length:10
THAT'S WHAT GOT JOHN PAUL DEJORIA (DEH-JURY-AH) UP IN ARMS. HE ONLY SELLS HIS PAUL MITCHELL PRODUCTS TO SALONS.
HIS COMPANY LAUNCHED A MULTI-MILLION-DOLLAR CAMPAIGN TO EDUCATE CONSUMERS.

SOT
KEY @:1:23 John Paul DeJoria, Paul Mitchell Systems
"If you find any of our products in any drug store or supermarket
it is either counterfeit, black/gray market, stolen or extremely old."

TRACK EIGHT Length:09
DEJORIA WAS SO CONCRENED, HE BOUGHT PAUL MITCHELL PRODUCTS AT WELL-KNOWN DRUG STORES AND SUPERMARKETS FROM COAST TO COAST...AND THEN TESTED THEM IN HIS COMPANY LABS.

SOT
KEY@ 1:40 John Paul DeJoria, Paul Mitchell Systems
"The bacteria count was too numerous to even count...that's how bad it was."

SOT
KEY@ 1:46 Lindsay Allison, Consumer
"The fact that the products you're putting in your hair may have already
gone bad - I mean, that's just kind of shocking."

TRACK NINE Length:04
THIS HAIR PRODUCT DEVOTEE SAYS SHE'LL BE DOING THINGS A LOT DIFFERENTLY FROM NOW ON.

SOT
KEY @:1:56 Voice of: Lindsay Allison, Consumer
"I probably will buy my hair care products in a salon from now on."

ANCHOR TAG
DEJORIA ESTIMATES THE HAIR CARE INDUSTRY IS LOSING
30-40 MILLION DOLLARS EACH YEAR TO THE GRAY MARKET
THE NATIONAL ASSOCIATION OF CHAIN DRUG STORES DECLINED TO COMMENT ON THIS ISSUE, AS DID THE FOOD MARKETING INSTITUTE.

SOURCE LIST

Jessi Hempel
Business Week
1221 Avenue of the Americas
45th Floor
New York, New York

Jessi is a reporter for Business Week Magazine, and conducted an investigation on the gray market.

John Paul DeJoria
Paul Mitchell Systems
9701 Wilshire Blvd.
Suite 1205
Beverly Hills, CA
310-248-3888

DeJoria is co-founder of Paul Mitchell Systems, and has been manufacturing hair products for twenty-five years. He is concerned about the gray market, and is conducting a public service campaign to warn consumers about the dangers of buying salon-only products in supermarkets or drug stores.