Browsing to Buy

ANCHOR LEAD IN:
ON THE HUNT FOR THE HOUSE OF YOUR DREAMS? MAYBE IT'S A RANCH ON A CUL-DE-SAC OR A CONDO ON YOUR FAVORITE GOLF COURSE. NOW, IT'S EASIER THAN EVER TO LOG ON AND LOOK UP EVERYTHING FROM LOCATION TO LAWN SIZE. ___________GIVES YOU A HEADS UP ON SHOPPING FOR A HOUSE...WITHOUT LEAVING YOUR HOME!

NAT SOT Length: 03
"I just think it's such a good tool that's available."

TRACK ONE Length: 06
MARTY ROGERS IS TALKING ABOUT THE INTERNET. HE SAYS WITHOUT IT, HE WOULDN'T HAVE FOUND THIS FOUR-BEDROOM BEAUTY!

SOT
KEY @: 11 Marty Rogers, Online House Hunter
"We targeted a general area in where we knew that we were gonna have to move to."

TRACK TWO Length: 09
ACCORDING TO A RECENT STUDY BY THE NATIONAL ASSOCIATION OF REALTORS, 74% OF HOUSE HUNTERS LIKE MARTY NOW DO THEIR "HOME" WORK USING ONLINE REAL ESTATE LISTINGS.

SOT
KEY @: 27 Mark Lesswing, Real Estate Analyst
"It powers them to do their own searching, allows them to do, to find their own facts and be prepared for the whole home buying experience."

TRACK THREE Length: 10
REAL ESTATE ANALYST MARK LESSWING SAYS USER FRIENDLY SITES LIKE REALTOR.COM, CENTURY21.COM, AND HOUSE.COM, PUT MILLIONS OF PROPERTY LISTINGS AT YOUR FINGERTIPS.

SOT
KEY @: 43 Mark Lesswing, Real Estate Analyst
"These are websites where the consumer can actually look for property, giving criteria."

TRACK FOUR Length: 09
YOU CAN NARROW DOWN YOUR SEARCH BY LOCATION, PRICE RANGE, AND PROPERTY TYPE.
YOU CAN BE BROAD ... OR SPECIFIC WITH YOUR WANTS AND NEEDS.
THESE SITES ALSO OFFER ...

SOT Length: 07
(covered/no key: Mark Lesswing, Real Estate Analyst)
"Mortgage calculators, community backgrounders, schedules, school district information."

TRACK FIVE Length: 06
EVEN THE WEATHER!
ONCE YOU NARROW DOWN YOUR SEARCH, YOU CONTACT THE REALTOR OF YOUR CHOICE...THEY HOLD THE KEY TO THE FRONT DOOR...

SOT
KEY @: 1:11 Mark Lesswing, Real Estate Analyst
"Sometimes the descriptions or the statistics about the communities themselves don't really accurately display what you feel when you see the home."

TRACK SIX Length: 09
MARTY AND HIS FIANCE LISA SAW A TOTAL OF 13 HOMES THAT HE FOUND ON VARIOUS WEB SITES...BEFORE BUYING A BRAND NEW ONE...JUST A DAY AFTER IT WAS PUT ON THE MARKET.

SOT Length: 04
(covered/no key: Marty Rogers, Online House Hunter )
"We just hit a home run! It was the best experience we've ever had!"

ANCHOR TAG
THESE WEB SITES ARE FREE TO BROWSE...AND RESEARCH SHOWS USING THE INTERNET CUTS DOWN THE HOME BUYING PROCESS BY TWO TO THREE WEEKS...WHETHER YOU'RE MOVING ACROSS TOWN OR ACROSS THE COUNTRY!

SOURCE LIST

Mr. Mark Lesswing
Real Estate Technology Analyst
National Association of REALTORS(r)
Center for REALTOR(r) Technology
430 N. Michigan Avenue
Chicago, Illinois 60611
Phone: 312-329-8273
mlesswing@realtors.org