ANCHOR LEAD
Source: Bureau of Labor Statistics, US Dept. of Labor, as of March 2005.
IN THE HUNT FOR A NEW JOB?
YOU'RE CERTAINLY NOT ALONE.
WITH MORE THAN SEVEN AND A HALF MILLION PEOPLE LOOKING FOR WORK, IT'S TOUGHER THAN EVER TO STAND OUT IN THE CROWD.
BUT HERE'S A HEADS UP: THE WORDS YOU USE IN YOUR RESUME CAN MEAN THE DIFFERENCE BETWEEN A NEW JOB...OR UNEMPLOYMENT.
____________ HAS THE STORY.

TRACK ONE Length: 05
THE JOB SEARCH.
IT'S SOMETHING EVERYONE DOES...
BUT ALMOST EVERYONE DREADS.

SOT
NO KEY
"I haven't gotten any job offers."

TRACK TWO Length: 06
WILL COPE IS TRYING TO LAND A JOB IN TELEVISION SPORTS.
HE'S HOPING HIS RESUME AND COVER LETTER WILL MAKE IT TO THE TOP OF THE PILE.

SOT
NO KEY
"I look at my job search pretty strategically."

TRACK THREE Length: 11
THAT'S A GOOD THING...BECAUSE THESE DAYS-
MANY FIRMS NOW USE SCANNING SYSTEMS TO WEED THROUGH THE HUNDREDS OF RESUMES THEY RECEIVE FOR EACH POSTING.
ONLINE JOB SITES ALSO FLAG RESUMES THE HIGH TECH WAY.

SOT
KEY @: 27 Rick Castellini, Careerbuilder.com
"The first person that probably touches your information or your resume...is no longer a person...but most probably a computer."

TRACK FOUR Length: 06
RICK CASTELLINI FROM CAREERBUILDER-DOT-COM SAYS THAT MEANS YOU NEED TO MAKE SURE YOUR RESUME CONTAINS IMPORTANT BUZZWORDS.

SOT
KEY @: 43 Rick Castellini, Careerbuilder.com
"There's always, you know, a laundry list of keywords."

TRACK FIVE Length: 11
YOU CAN FIND THEM RIGHT IN THE JOB POSTING-
MOST ARE LOADED WITH KEYWORDS LIKE:
JOB TITLE...
GENERAL BUSINESS TERMS...
DEGREES AND CERTIFICATIONS...
EVEN WORDS ASSOCIATED WITH THE SKILLS THEY'RE LOOKING FOR.

SOT
NO KEY
"If you can highlight your experiences with those keywords...
you're gonna rise to the top of the candidates."

TRACK SIX Length: 03
THAT MAY MEAN TWEAKING YOUR RESUME EACH TIME YOU APPLY FOR A JOB...

SOT
KEY @: 1:08 Will Cope, Job seeker
"I really try to make them unique to each place that I'm applying to."

SOT
KEY @: 1:11 nRichard Castellini, nCareerbuilder.com
"As much as you can tailor your application to what an organization's
vocabulary is...is definitely gonna help your cause."

TRACK SEVEN Length: 07
A WORD OF CAUTION...DON'T OVERDO IT. MAKE SURE YOU CAN BACK UP YOUR KEYWORD CLAIMS....
AND WHILE GETTING THERE THESE DAYS IS NOT A PIECE OF CAKE.....

SOT
NO KEY
"It's a job to get a job and you have to look at it as such."

TRACK EIGHT Length: 04
...EXPERTS SAY THESE BUZZWORDS WILL HELP LAND YOURSELF A JOB MORE QUICKLY

SOT
NO KEY
"The response has been pretty positive."

ANCHOR TAG
OTHER TYPES OF WORDS THAT GET NOTICED:
COMPUTER PROFICIENCIES...
INDUSTRY-SPECIFIC ACRONYMS...
AND WELL KNOWN COMPANIES FOR WHICH YOU'VE WORKED.

ANOTHER IMPORTANT NOTE:
WHEN POSTING YOUR RESUME ONLINE, BE SURE TO KEEP IT SCANNER-FRIENDLY.
THAT MEANS:
TOSS OUT THE FANCY FONTS AND DECORATIVE HEADERS.
THE RESUME MUST BE EASY TO READ ON A COMPUTER.

SOURCES

Richard Castellini
Careerbuilder.com
8420 West Bryn Mawr
10th Floor
Chicago, IL
773-527-1164

Richard is the Vice President of Consumer Marketing for Careerbuilder.com, a web site devoted to job searches, resume building and support.