 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
|
 |
 |
||||
 |
 |
||||
 |
 |
||||
ANCHOR LEAD IN:
SOURCE: Marshall, Swift/Boeckh
WHAT’S YOUR BIGGEST INVESTMENT? IT’S PROBABLY YOUR HOME. BUT, MOST
OF US FALL SHORT WHEN IT COMES TO INSURANCE. IN FACT, A NEW SURVEY SHOWS NEARLY
60-PERCENT OF AMERICAN HOMES REMAIN UNDERINSURED… BY AN AVERAGE OF 22
PERCENT! _________ HAS TODAY’S HEADS UP..
TRACK ONE Length:
08
A WALK-THROUGH OF A BRAND NEW HOME IS SUPPOSED TO BE EXCITING... BUT FOR HOMEOWNERS
REBUILDING AFTER A DISASTER, IT'S ALL ABOUT WHAT ISN'T THERE...
NATSOT Length:
03
"You can't replace them? Empty or not, you still can't replace them?"
TRACK TWO Length:
12
GEORGE KEHRER (KEH-rur) KNOWS JUST HOW THIS COUPLE FEELS. AFTER LOSING HIS
OWN HOME TO A FIRE FIFTEEN YEARS AGO, HE LEARNED HIS INSURANCE DIDN'T COVER
ALL HE'D LOST.
NOW HE HELPS OTHERS NATIONWIDE.
SOT
KEY @: 24 George Kehrer, Executive Director, Community Assisting Recovery
(CARe)
"Most homeowners don't know that; they just don't know what it's going
to cost to replace their house."
NATSOT Length:
02
"We're into our own savings right now..."
TRACK THREE Length:
07
IN FACT, ABOUT THREE OUT OF FIVE HOMEOWNERS TODAY HAVE TOO LITTLE INSURANCE,
ACCORDING TO ROBERT DOWDELL WHO WORKS FOR A COMPANY THAT TRACKS THE ISSUE...
SOT
KEY @: 38 Robert Dowdell, CEO, Marshall Swift/Boeckh
"The most typical pattern of underinsured homes are older homes because
the cost of reconstructing an older home is just more expensive than a modern
home."
TRACK FOUR Length:
07
DOWDELL (dow-DELL) SAYS HOMEOWNERS GET HIT WHEN THEY HAVEN'T CHANGED THEIR
POLICIES FOR MORE THAN FIVE YEARS OR THEY REMODEL WITHOUT UPDATING THEIR INSURANCE.
SOT
KEY @: 58 Robert Dowdell, CEO, Marshall Swift/Boeckh
"If they go to an agent, what they should do is to get a printout from
the agent as to what elements were actually covered."
TRACK FIVE Length:
12
PLUS, THE OLD-FASHIONED 'SQUARE FOOT' FORMULA... WHERE YOU SIMPLY PAY BY THE
SIZE OF YOUR HOUSE... DOESN'T WORK FOR TODAY'S CUSTOMIZED HOMES. COVERAGE
ALSO DEPENDS ON WHAT YOUR PERSONAL TREASURES ARE REALLY WORTH -- SOMETHING
GEORGE DIDN'T KNOW
SOT
KEY @: 1:17 George Kehrer, Executive Director, Community Assisting Recovery
(CARe)
"It really was a policy that just covered the essentials, but it didn't
provide for the quality and quantity of things that we did lose."
ANCHOR TAG:
IF YOU'RE NOT REALLY SURE WHAT YOUR HOME IS WORTH, YOU CAN ASK AN AGENT TO
WALK THROUGH YOUR HOME OR USE SOME OF THE ONLINE INSURANCE CALCULATORS AVAILABLE.
SOURCE INFORMATION
Contact:
George Kehrer
Consumer Advocate
702-765-0020
gkehrer@nc.rr.com
www.carehelp.org
George Kehrer is a consumer advocate. He is also a fire survivor. He lost his home and two businesses in the Oakland, California firestorm in 1991. Since that disaster, he has worked extensively with thousands of firestorm, hurricane and earthquake victims. By profession, he is a California licensed attorney and general contractor. He has provided thousands of volunteer hours of research, inspections, testimony and instruction in disaster recovery issues. http://www.carehelp.org/
Marshall, Swift/Boeckh
Marsha Berenson, Corporate Communications
1-800-285-1288, ext. 2828
marsha.berenson@msbinfo.com
http://www.msbinfo.com
MSB has an insurance calculator on its site called "Accu-Coverage"
if you'd like to link to it on your site.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
|
||||
|
|
||||
