Death of teh Weekly Special?

ANCHOR LEAD IN:
Source: http://online.wsj.com/public/article/0,,SB112181487480190112-tz1txCNUeksrCf9AwRRgvDzb6Dw_20060720,00.html?mod=tff_main_tff_top
YOU KNOW THE SUPERMARKET FLIERS AND STORE COUPONS YOU GET ADVERTISING THOSE WEEKLY SPECIALS? THEY COULD SOON BE A THING OF THE PAST...
BUT NOT TO WORRY...MANY SUPERMARKETS ARE TRYING A NEW STRATEGY THAT EXPERTS SAY COULD SAVE YOU AS MUCH, IF NOT MORE, MONEY - IF YOU'RE A SMART SHOPPER. _____________GIVES YOU A HEADS UP!

TRACK ONE Length: :03
SUZANNE WRIGHT IS SOMETHING OF AN EXPERT ON FOOD SHOPPING...

SOT Length: :01
NO KEY (Too short)Name: Suzanne Wright Title: Mother of Four
"I have it down to a science."

TRACK TWO Length: :04
FOR HER, IT'S ALL ABOUT GETTING THE JOB DONE IN THE LEAST AMOUNT OF TIME.

SOT
Key @ : :10 (Quick!) Name Suzanne Wright Title: Mother of Four
"I literally often do $150 worth of groceries in 20 minutes."

TRACK THREE Length: :07
THIS MOTHER OF FOUR DOESN'T HAVE TIME FOR COUPONS, BUT SHE'S ALWAYS ON THE LOOKOUT FOR A BARGAIN...CHECKS THOSE FLIERS LOOKING FOR GOOD PRICES...

SOT
Key @ : :21 Name Suzanne Wright Title: Mother of Four
"I do pick one over the other thinking oh they had all those two for ones..."

TRACK FOUR Length: :08
BUT THOSE WEEKLY SPECIALS MAY SOON BE HARDER TO FIND...MICHAEL DUFF REPORTS ON SUPERMARKET TRENDS. HE SAYS GROCERY STORES ARE CHANGING.

SOT
Key @ : :34 Name: Michael Duff Title: Senior Editor DSN Retailing Today
"With other channels of trade like discounters and the warehouse clubs impinging on their business, the supermarkets have had to reevaluate how they are approaching the marketplace."

TRACK FIVE Length: :09
THAT MEANS START LOOKING FOR LOWER PRICING ON LOTS OF POPULAR ITEMS LIKE CEREAL AND PEANUT BUTTER. BUT, BE AWARE... THAT WILL MEAN FEWER SALES AND STORE COUPONS...

SOT
Key @ : :52 Name: Michael Duff Title: Senior Editor DSN Retailing Today
"They develop a strategy like every day low pricing that actually would be undermined by couponing."

TRACK SIX Length: :05
SMART SHOPPERS WILL HAVE TO FIGURE OUT WHICH STORES HAVE THE LOWEST EVERYDAY PRICES ON THE THINGS THEY USE...

SOT
NO Key (Too short) Name: Michael Duff Title: Senior Editor DSN Retailing Today
"Really, there's no such thing as just one place to shop for food anymore."

TRACK SEVEN Length: :06
BUT STORES THAT GET THE REPUTATION FOR SAVING PEOPLE MONEY ALL THE TIME MAY HAVE THE BEST STRATEGY IN THE FUTURE...

SOT
Key @ : 1:16 Suzanne Wright Title: Mother of Four
"I don't have time to go to different supermarkets, and I don't have time to go to the wholesale places during my week."

TRACK SIX Length: :02
I'M __________ WITH TODAY'S HEADS UP.

ANCHOR TAG:
RESEARCHERS SAY TRADITIONAL GROCERY STORES USED TO CONTROL ABOUT 80-PERCENT OF GROCERY SALES - AND IT'S NOW DOWN TO ONLY ABOUT HALF THE MARKET TODAY. MEANWHILE, DISCOUNTERS HAVE TRIPLED THEIR GROCERY SALES...SO, DUFF, SAYS, WE'RE LIKELY TO SEE MORE SUPERMARKETS TESTING THE DISCOUNT STRATEGY. AND THAT MEANS MANUFACTURERS COUPONS WILL BE MORE IMPORTANT THAN EVER.

CONTACT SOURCES

Contact: Michael Duff
DSN Retailing Today
212-756-5169
http://www.dsnretailingtoday.com\

DSN Retailing Today is the leading international newspaper serving the ever-growing mass market. The over $400 billion mass market retailing industry continues to be the nation's #1 general merchandise marketplace in terms of dollars and growth - and, with almost 34,000 subscribers, DSN Retailing Today continues to be its leading publication.