ANCHOR LEAD IN:
CRUSHES ARE A BIG PART OF GROWING UP. AND INCREASINGLY, TECH-SAVVY KIDS ARE TAKING THEIR CRUSHES ONLINE. IF YOU'RE 13 AND OLDER, YOU CAN GO TO SITES LIKE E-CRUSH OR MY SECRET ADMIRER TO REVEAL A CRUSH - OR FIND A NEW ONE. EVEN PBS HAS GOTTEN INTO THE ACT, WITH A SITE FOR 8 TO 12 YEAR OLDS. BUT NOT EVERYTHING IS FIT FOR MR. ROGER'S NEIGHBORGHOOD ON THESE SITES. _______________WITH AN IMPORTANT HEADS UP FOR PARENTS.

TRACK ONE Length: :05
MICHAEL TUTINO WAS JUST 13 WHEN HE VISITED HIS FIRST SOCIAL NETWORK SITE FOR KIDS...

SOT
Key @ : :06 Name: Michael Tutino, 16-year old student
"It's actually a cool place to look for people, and the forums are pretty interesting."

TRACK TWO LENGTH: :12
KIDS CAN CREATE THEIR OWN PROFILES, CHAT ONLINE, POST PHOTOS AND COMMENTS, AND JOIN FORUMS...
EXPERTS SAY THESE NETWORKS HELP CHILDREN EXPRESS THEMSELVES IN WAYS THEY MIGHT NOT FEEL COMFORTABLE WITH IN REAL LIFE.

SOT
Key @ : :24 Name: Robin Raskin, "The Internet Mom" columnist
"For a kid, a site is kind of an electronic extension of themselves. It's a place to put a piece of their personality, and to test their personality."

TRACK THREE Length: :04
FOR MICHAEL, THE SITES ALLOW HIM TO HOOK UP WITH PEOPLE WHO SHARE HIS INTERESTS...

SOT
Key @ : :36 Name: Jennifer Castle, Creator "It's My Life" website
"I think there's something really nice about getting it out there and knowing that other people will read it."

TRACK FOUR Length: 11
JENNIFER CASTLE CREATED THE P-B-S SITE "IT'S MY LIFE." SHE SAYS EVEN AT A YOUNG AGE, KIDS ARE REALLY INTERESTED IN RELATIONSHIPS...THEY'RE LOOKING FOR ADVICE FROM OTHER KIDS AND EXPERTS.

SOT
Key @ : 52 (Quick!) Name: Jennifer Castle, Creator "It's My Life" website
"I would say about 75% of the questions we get are about crushes."

TRACK FIVE Length: :09
THE CONTENT IS HIGHLY EDITED HERE TO PROTECT CHILDREN...BUT THAT'S NOT THE CASE ON EVERY SITE. INTERNET SAFETY EXPERT ROBIN RASKIN WARNS THE MATERIAL ELSEWHERE IS MUCH RISKIER.

SOT
Key @ : 1:05 Name: Robin Raskin, Author and "Internet Mom" columnist
"Nobody appears to have too much clothing on in these photos. And they're all holding a glass that could be a liquor glass."

SOT
No Key Name: Michael Tutino, 16-year-old Student
"It's mostly they expose themselves promiscuously so they can get more comments."

TRACK SIX Length: 05
RASKIN SAYS PARENTS NEED TO KEEP AN EYE ON THEIR KIDS' PROFILES AND PHOTOS...THAT'S WHAT MICHAEL'S MOM DOES...

SOT
Key @ : 1:22 Name: Gail Tutino Title: Parent
"He showed me some of his own profile, also and he showed me some of the pictures that he was sending, and so I felt pretty secure with it."

TRACK SEVEN Length: :14
EVEN IF YOUR OWN CHILD'S PROFILE IS PERFECTLY INNOCENT, BE AWARE THAT OTHER KIDS - AND WORSE - MAY GO OVER THE LINE.
STILL, EXPERTS SAY WITH SAFETY PARAMATERS IN PLACE, SOCIAL NETWORKING ONLINE CAN BE A POSITIVE EXPERIENCE.
I'M __________ FOR HEADS UP.

ANCHOR TAG:
RASKIN SAYS KIDS 'CRUISE' THESE RELATIONSHIP SITES ALMOST LIKE BARS - AND BECAUSE THEY'RE SO POPULAR, NEW HOT SPOTS FOR 'HOTTIES' CROP UP ALL THE TIME.
AND, IF A CHILD IS EMBARASSED ABOUT SHOWING YOU HIS PROFILE, MESSAGES OR PICTURES - EXPERTS SAY THAT'S THE TIME YOU NEED TO STEP IN AND MAKE SURE THERE'S NOTHING REALLY RISQUE OR DANGEROUS GOING ON...

CONTACT SOURCES:

Robin Raskin
Robin@robinraskin.com
Robin Raskin has been translating technology into consumer friendly terms for more than 20 years. Today, as a technology consultant, spokesperson, and author she spends a great deal of her time focusing on family life in a digital world. She's been the Editor in Chief of FamilyPC, editor of PC Magazine, and columnist for USA Today Online and the Gannett News Service, winning numerous prizes for her coverage of technology. Raskin has authored 6 books about parenting in the digital age, for publishers including Random House, Simon and Schuster and Hyperion.
Recently she's served as a consultant to both publishing and high tech companies helping them reach consumers who want to benefit from the high tech lifestyle. Clients include Nickelodeon, Intel, Microsoft, SONY, Disney Publishing, Ziff Davis Publishing and Gruner and Jahr. Projects have included everything from citywide speaking tours, to television work. to custom publishing and web production.

It's My Life
Jennifer Castle, Creator and Executive Producer
Phone:
(323) 664-2081
Fax:
(323) 664-2082
E-mail:
itsmylife@pbs.org


  Coming Soon!
KIDS CRUISING E-CRUSH SITES HUM050802
Release Date: August 8, 2005
Run Time: 1:44