ANCHOR LEAD IN:
LOOKING FOR A GOOD LOW-IMPACT WORKOUT-BUT CAN'T SEEM TO FIND THE TIME IN YOUR BUSY DAY? IF YOU HAVE TIME TO SHOP - YOU HAVE TIME TO DROP A FEW POUNDS! IN TODAY'S HEADS UP TIPS ON THE BEST WAY TO GET A REAL TWO-FOR-ONE BARGAIN AT THE MALL!

TRACK ONE Length: :05
AEROBICS INSTRUCTOR MARIA CALLA LOVES WORKING OUT. BUT SHE'S NOT CRAZY ABOUT GOING TO THE MALL.

SOT
Key @ : 07 Name: Maria Calla, Aerobics Instructor
"I try not to shop at all. I only shop if I absolutely have to."

TRACK TWO Length: :09
FOR LOTS OF US THOUGH, SHOPPING IS A TREAT... AND IT'S EXERCISE WE TRY TO AVOID...
EITHER WAY, SAY EXPERTS, EXERCISING WHILE YOU SHOP IS A GOOD WAY TO STAY MOTIVATED!

SOT
Key @ : :20 Name: Kellie Gould, Editor-in-chief, iVillage.com
"You're getting two things done at once which is great, you know. Women are natural multi-taskers.

SOT
No Key Name: Maria Calla, Aerobics Instructor
"For me, it would definitely be a way to get me to the mall."

TRACK THREE Length: :04
BUT, A LOW-IMPACT WORKOUT? NO PAIN, NO GAIN - RIGHT? WRONG.

SOT
Key @:33 Name: Kellie Gould, Editor-in-chief, iVillage.com
"A 150 pound woman can burn up to around 240 calories walking leisurely for about an hour."

TRACK FOUR Length: :05
GOULD SAYS YOU CAN MAXIMIZE YOUR WORKOUT WITH A FEW SMART TIPS -- STARTING WHEN YOU ARRIVE.

SOT
No Key (Covered) Name: Kellie Gould, Editor-in-chief, iVillage.com
"Park and walk."

TRACK FIVE Length: :07
IN FACT, GOULD SUGGESTS PARKING DOWN THE STREET IF YOU REALLY WANT TO WORK UP STEAM WHEN YOU - FINALLY! - GET INSIDE... PICK UP THE PACE.

SOT
Key @:54 Name: Kellie Gould, Editor-in-chief, iVillage.com
"So many people think 'Oh I'm just going to browse and take my time', but this is an opportunity for you really to get some heart benefits."

TRACK SIX Length: :08
AVOID THE ESCALATOR AND THE FOOD COURT ENTIRELY, GOULD SAYS. YOU'LL DO MUCH BETTER WITH A QUICK RUN UP THE STAIRS AND A HEALTHY SNACK FROM HOME.

SOT
No Key (Covered)Name: Kellie Gould, Editor-in-chief, iVillage.com
"You can bring an apple or carrot sticks, a lot of people like to bring nuts, which is a great snack as well."

TRACK SEVEN Length: :07
IF YOU'RE REALLY LUCKY, YOUR MALL WILL HAVE A MASSAGE CHAIR ON DISPLAY TO SOOTHE YOUR TIRED MUSCLES. AND THAT'S A HEADS UP.

ANCHOR TAG:
GOULD SAYS YOU DON'T NEED ANY SPECIAL EQUIPMENT TO WORKOUT AT THE MALL, THOUGH USING A PEDOMETER TO SEE HOW MUCH DISTANCE YOU'VE COVERED CAN BE FUN. BESIDES, SHE SAYS, THE MORE YOU BUY, THE MORE WEIGHT-LIFTING YOU'RE DOING!

Kellie Gould is the editor-in-chief of iVillage.com. Since 1996, Kellie has helped guide iVillage's programming to become what critics have called the "Internet's best." Kellie is also the author of Best Advice for Finding Mr. Right.

Contact:
IVillage Corporate Communications (Public Relations, Investor Relations):
Carl Fischer
Vice President, Corporate Communications
212.600.6502
pr@mail.ivillage.com
http://www.ivillage.com/investor