Cheaper Ringtones

ANCHOR LEAD IN:
Source: http://199.249.170.183/bbcom/index.jsp
MOST PEOPLE WILL TELL YOU THEY HATE THE SOUND OF CELLPHONES. BUT THOSE ANNOYING LITTLE SNIPPETS OF SONGS - RINGTONES -- ARE ONE OF THE FASTEST GROWING TYPES OF 'ENTERTAINMENT' AROUND. THERE'S EVEN A HOT RINGTONE CHART IN BILLBOARD MAGAZINE! HOT AS THEY MAY BE, THE HIGH COST TO BUY THEM LEAVES MANY COLD. IN TODAY'S HEADS UP, CHEAPER RINGTONES.

TRACK ONE Length: :06
SINGER AND DANCER LIANA VEDA (lee-AH-na VAY-duh) LISTENS TO MUSIC ALL DAY LONG. EVEN HER RINGTONES HAVE TO HAVE A GOOD BEAT...

SOT
Key @:08 Name: Liana Veda, Singer/dancer
"My ringtones have to be something that I can dance to, I want to hear my phone and I want to start moving."

TRACK TWO Length: :05
VEDA'S GOT ABOUT A DOZEN RINGTONES LOADED ON HER PHONE - AND THEY'RE ALWAYS CHANGING...

SOT
Key @ : :16 Name: Liana Veda, Singer/dancer
"I change my ringtones about every two weeks."

TRACK THREE Length: :09
BUT AT TWO AND A HALF DOLLARS A POP, THAT'S A LOT TO PAY EACH MONTH. IN FACT, A RINGTONE IS ONLY A FEW BARS OF THE SONG - AND A WHOLE SONG CAN BE DOWNLOADED FOR LESS THAN A BUCK!

SOT
Key @ : :29 Name: Brian Cooley, Editor-at-Large, CNET.com
"It's like you're paying 10 or 20 'X' what the song cost you as a full song to get a piece of it as a ringtone."

TRACK THREE Length: :08
THERE ARE CHEAPER WAYS. THE RINGTONE INDUSTRY IS EXPECTED TO TRIPLE BY 20-10...AND COOLEY SAYS NEW WAYS TO GET RINGTONES ARE POPPING UP ALL OVER...

SOT
Key @ : :44 Name: Brian Cooley, Editor-at-Large, CNET.com
"We're going to see more ways to get ringtones on your phone, not less."

TRACK FOUR Length:16
RIGHT NOW, MOST MUSIC LOVERS GET THEIR RINGTONES AT RINGTONE SITES OR THROUGH THEIR PHONE COMPANY. BUT THAT CAN ADD UP.
BUT NOW, IF YOU HAVE A SONG YOU'VE ALREADY DOWNLOADED, SOFTWARE FROM COMPANIES LIKE RINGTONE MEDIA STUDIOS AND XINGTONE (ZING-TONE) ALLOWs YOU TO TRANSFER IT TO YOUR PHONE.

SOT
Key @ : 1:05 Name: Jonathan Schreiber, President and CEO, Xingtone
"Pick a piece of the song you want, you hit send, gets gets sent to your phone, you download it and save it as a ringtone."

TRACK FIVE Length: :10
YOU CAN ALSO RECORD A SOUND - YOUR OWN KID'S VOICE OR YOUR DOG, OR THE TOILET FLUSHING -- FOR YOUR RINGTONE. AND CUSTOMIZATION, SAY INSIDERS, IS WHAT PEOPLE REALLY WANT...

SOT
Key @ : 1:20 Name: Jonathan Schreiber, President and CEO, Xingtone
"People have always wanted to stand out, from you know from crazy dress to a crazy haircut, and maybe the ringtone is the Mohawk of the 2000s."

SOT
No key Name: Liana Veda, Singer/dancer
"My favorite? Honestly, it changes all the time."

TRACK SIX Length: :05
NEXT UP, SAY THE EXPERTS, ARE VIDEO RINGTONES! AND THAT'S A HEADS UP.

ANCHOR TAG:
BELIEVE IT OR NOT, SAYS SCHREIBER, THE MOST POPULAR CUSTOMIZED RINGTONES TODAY ARE HUNTING SOUNDS!

SOURCE INFO:

According to the NPD Group, a research firm, 18 percent of wireless telephone subscribers in the United States - many of them tech-wise teenagers - download ring tones, at an average cost of $2.32 a pop. Informa, a British research and analysis firm, forecasts that ring tones will grow to a $6.8 billion global business in 2010 from nearly $5 billion in 2005, with the North American business growing to $1.5 billion from $510 million. http://www.tekrati.com/T2/Analyst_Research/ResearchAnnouncementsDetails.asp?Newsid=5841

Brian Cooley, Editor-at-Large, CNET Networks, Inc. lives with technology, reporting on its best uses to make your life more efficient, fun and productive. He's our resident expert on what happens when the rubber meets the road in consumer electronics and personal technology.

In his nine years at CNET, he first became known as "The Voice of Technology" through his work on CNET Radio. Now he bridges the gap between technology and the real world in his online video reports that show what works, what doesn't and how to make it all fit in your life -- not just in theoretical market demographics.
Cooley is a native of Silicon Valley and has a B.A. in English from the University of California, Berkeley and an M.A. in Journalism from Northwestern University.

Jonathan Schreiber, President & CEO of Xingtone, has been a leader of the intersection between technology (with a focus on wireless) and entertainment for the last 7 years. In his last position, Mr. Schreiber was the special advisor to Lyor Cohen, the Chairman and CEO of Island Def Jam Recordings, responsible for all strategy and development of new business.

Previous to IDJ, Mr. Schreiber was the founder of Infinite Mobility (a Mobile Service Provider to the Sports and Entertainment industries), mobileStorm (a Database management and marketing ASP) and part of the start-up team for Farmclub.com (Universal Music's answer to MP3.com). Mr. Schreiber is an industry insider in the entertainment and wireless industries, a regular on the speaking circuit and an advisor to the industries' most dynamic companies.

Contacts:
Xingtone
8060 Melrose Place, Suite 205
Los Angeles, CA
323-852-0574, ext. 4

Jenifer Concepcion
CNET Communications
415-344-2441
Jenifer.Concepcion@cnet.com
CNET Networks, Inc.
235 Second Street San Francisco, CA 94105