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ANCHOR LEAD IN:
ALWAYS LOOKING TO LEARN HOW TO DO SOMETHING? WELL, HERE'S A HEADS UP! ON A
SINGLE PLACE YOU CAN GO TO LEARN...WELL...JUST ABOUT ANYTHING. AND, IF YOU'D
LIKE TO SHARE YOUR EXPERTISE ON ANY GIVEN TOPIC, YOU CAN DO THAT, TOO. ______
TAKES YOU TO HOW-TO HEAVEN!
TRACK ONE Length:
05
JACK HERRICK IS ON A MISSION. TO BUILD THE WORLD'S LARGEST, MOST COMPREHENSIVE
"HOW-TO" MANUAL.
SOT
KEY @: 07 Jack Herrick, Founder, wikiHow
"How to call in sick when you just need a day off work; how to buy a
private island; how to sweep a girl off her feet."
TRACK TWO Length:
13
BUT HE KNOWS HE CAN'T DO IT ALONE. SO HE CREATED WIKI-HOW...(wick-ee-how)
A WEBSITE THAT ALLOWS ANYONE TO OFFER UP THEIR EXPERTISE ONLINE. LOG
ON AND YOU CAN WRITE YOUR OWN "HOW TO" INSTRUCTIONS ON ANY TOPIC.
OR EDIT SOMEONE ELSE'S WORDS OF WISDOM.
SOT
KEY @: 27 Jack Herrick, Founder, wikiHow
There was a time where the Internet was one person talking and lots of people
listening, and now wikis are allowing the Internet to be lots of people talking,
lots of people listening."
TRACK THREE Length:
08
WIKI (wick-ee) IS A HAWAIIAN WORD THAT MEANS 'QUICK'...AND IS NOW USED TO
DESCRIBE ANY COLLABORATIVE SITE THAT ALLOWS USERS TO ADD OR MODIFY CONTENT.
SOT
Length: 08(Jack Herrick, Founder, wikiHow)
Just edit, improve it and through that process of thousands of people reading
these pages and editing each page, the pages get better and better over time."
TRACK FOUR Length:
06
KIRA WAMPLER HAS CONTRIBUTED MANY ARTICLES TO THE SITE. INCLUDING THIS ONE
ON HOW TO REMOVE CANDLE WAX FROM A JAR.
NATSOT
Length: 04
"We have some wax on the inside of the candle that we want to get rid
of. "
SOT
KEY @: 1:04 Kira Wampler, wikiHow user
"Once you start contributing articles and once people start editing the
articles that you've contributed, you get sucked in."
TRACK FIVE Length:
13
THE SITE HAS THE TRADITIONAL TOPICS YOU MIGHT EXPECT. HOW TO FIX YOUR CAR.
HOW TO IMPROVE YOUR HOUSE. AND
THEN THERE ARE SOME MORE WHIMSICAL ENTRIES.. LIKE HOW TO DO NOTHING...HOW
TO BE COMFORTABLE ON AN AIRPLANE...EVEN HOW TO BUILD A PAPER HAT.
NATSOT
Length: 02 "Fold up the bottom edge..."
SOT
Length: 04(Jack Herrick, Founder, wikiHow0
"It also has instructions on thousands of things you'd never expect to
find in a how-to manual... "
SOT
Length: 02(Kira Wampler, wikiHow user)
"Be careful, 'cause you're going to get addicted to it"
ANCHOR TAG:
NOTE TO CLIENTS: If you'd like to send people to the site through your
own, the link is www.wikihow.com
THE SITE IS ABOUT A YEAR OLD AND NOW GETS MORE THAN A HALF MILLION HITS A MONTH. WIKI-HOW IS NOT THE ONLY WIKI OFFERING. THERE ARE OTHERS, INCLUDING WIKI-PEDIA, A FREE, ONLINE ENCYCLOPEDIA THAT ANYONE CAN EDIT.
SOURCE LIST
Jack Herrick
wikiHow Founder
650 804 0777
Jack@eHow.com
www.wikihow.com
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