Bill Me Later

ANCHOR LEAD
SOURCE:2005 figures from Comscore Network, a consumer behavior research firm
19 BILLION DOLLARS WORTH OF STUFF WILL BE BOUGHT ONLINE JUST DURING THE HOLIDAY SEASON ALONE...THAT'S A LOT OF WEBSURFING!!! BUT...DOES PUNCHING IN YOUR CREDIT INFORMATION EVERY TIME YOU MAKE A PURCHASE ..OR EVEN HANDING A MERCHANT YOUR NUMBER OVER THE PHONE STILL GIVE YOU THE JITTERS? HERE'S A HEADS UP! ...NOW THERE'S A NEW ALTERNATIVE THAT ALLOWS YOU TO BUY NOW AND PAY LATER...NO CREDIT CARD NECESSARY.
_________EXPLAINS.

SOT
Length: 02(Renee Frustaci, Uses Bill Me Later)
"I use it almost every time that it's available."

TRACK ONE Length: 10
ONLINE SHOPPING JUNKIE RENEE FRUSTACI (FRUSS-TAH-CHEE) IS TALKING ABOUT BILL ME LATER...
A NEW SYSTEM THAT APPROVES WEB OR PHONE SHOPPERS WITH INSTANT CREDIT AND...WELL... BILLS THEM LATER.

SOT
KEY @: 14 Renee Frustaci, Uses Bill Me Later
"It's fast...it's secure."

TRACK TWO Length: 16
SECURE BECAUSE YOU DON'T HAVE TO PUNCH IN YOUR CREDIT CARD NUMBER TO MAKE A PURCHASE.
SIMPLY SHOP AT A MERCHANT THAT USES THE SERVICE...CLICK ON THE BILL ME LATER ICON AT CHECKOUT...PROVIDE YOUR NAME AND BILLING ADDRESS ALONG WITH YOUR BIRTHDATE AND LAST 4 DIGITS ONLY OF YOUR SOCIAL SECURITY NUMBER.

SOT
KEY @: 32 Vince Talbert, I4 Commerce
"There's no lengthy application to fill out..."

TRACK THREE Length: 12
AND NO ACCOUNT NUMBER TO STEAL. VINCE TALBERT IS WITH I-4 COMMERCE, THE COMPANY BEHIND THIS NEW TECHNOLOGY. HE SAYS YOU SIMPLY GET A BILL IN THE MAIL THAT YOU CAN PAY OFF AT ONCE OR SET UP A PAYMENT PLAN.

SOT
Length: 03(covered/Vince Talbert, I4 Commerce)
"The retailer network is growing really fast."

TRACK FOUR Length: 06
MORE THAN 200 RETAILERS ARE ALREADY ON BOARD ...INCLUDING PETCO...CONTINENTAL AIRLINES ...EVEN WALMART.

SOT
Length: 02(Lauren Freedman, e-tailing group)
"This is a no risk proposition."

TRACK FIVE Length: 09
E-TAIL EXPERT LAUREN FREEDMAN SAYS WHILE SECURITY IS KEY... CHOICE IS ALSO CRITICAL FOR SHOPPERS...AND THAT BODES WELL FOR ANYONE OFFERING A NEW WAY TO PAY.

SOT
KEY @: 1:06 Lauren Freedman, e-tailing group
"The whole notion of alternative payments is really growing as an industry."

SOT
KEY @: 1:09 Vince Talbert, I4 Commerce
"We knew consumers weren't satisfied with traditional payment options
online."

TRACK SIX Length: 10
SOURCE: 2005 Survey of 1,200 online and catalog shoppers
IN FACT- RESEARCH BY I-4 COMMERCE SHOWS SIXTY-FOUR PERCENT OF SHOPPERS SAY THEY'D BE WILLING TO BUY ONLINE IF THEY COULD AVOID USING THEIR CREDIT CARD NUMBERS.
THAT'S THE REASON THE NEW OPTION IS KEY FOR RENEE.

SOT
Length: 02(Renee Frustaci, Uses Bill Me Later)
"Your information isn't just floating out there."

TRACK SEVEN Length: 05
NOW SHE SAYS SHE'LL USE THE SERVICE TO MAKE ALL HER ONLINE PURCHASES WHENEVER POSSIBLE.

SOT
KEY @: 1:31 Renee Frustaci, Uses Bill Me Later
"Anybody can use it and you don't have to have your purse available. It really is what it says --bill me later!"

ANCHOR TAG
ONE NOTE: BILL ME LATER USES YOUR BIRTHDATE AND LAST FOUR DIGITS OF YOUR SOCIAL SECURITY NUMBER TO RUN AN INSTANT CREDIT CHECK ON YOU BEFORE YOU PURCHASE THE FIRST TIME....BUT IT WILL STORE AND REMEMBER YOUR INFORMATION AFTER THAT.
THE SERVICE IS FREE, UNLESS , OF COURSE, YOU DON'T PAY OFF YOUR BILL IN FULL...THEN FINANCING CHARGES APPLY.

(additional tag information)
IF YOU WANT TO FIND OUT WHO OFFERS BILL ME LATER, SIMPLY LOG ONTO BILL ME LATER-DOT-COM.

SOURCE LIST

Vince Talbert
I4 Commerce
9690 Dereco Road
Suite 705
Timonium, MD 21093
443-921-1900

Vince is the Vice President of Marketing with I4 Commerce, a company that develops and operates technology surrounding credit tools.

Lauren Freedman
e-tailing group
1444 W. Altgeld Street
Chicago, IL
773-975-7280

Lauren is President and Founder of the e-tailing consulting group. She is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It's Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling.