Are You What You Eat?

ANCHOR LEAD
IF YOU WATCH WHAT YOU EAT...CHANCES ARE...
YOU'RE A FAN OF SO-CALLED "FUNCTIONAL FOODS"...FOODS THAT CLAIM TO DELIVER HEALTH BENEFITS.
THEY'RE NOT TOUGH TO FIND. IN FACT, THANKS TO SOME CHANGES BY THE GOVERNMENT, SUPERMARKET SHELVES ARE NOW FLOODED WITH PRODUCTS PROMISING TO CURE OR PREVENT WHATEVER AILS YOU. SCOTT HANSON GIVES YOU A HEADS UP...

SOT
KEY @: (too short to key)Jeffrey Tucker, Uses Omega-3
"I started using the omega three because of the claims."

TRACK ONE Length: :07
JEFFREY TUCKER JUMPED ON THE OMEGA-3 BANDWAGON BECAUSE THE LABEL SAYS IT MAY REDUCE CHOLESTEROL AND EVEN IMPROVE CARDIAC HEALTH.

SOT
KEY @: (too short to key)Jeffrey Tucker, Uses Omega-3
"The fish oil supplement is supposed to be good for my heart."

TRACK TWO Length: :15
IT'S NOT JUST OMEGA-3 BOASTING HEALTH BENEFITS. SUPERMARKET SHELVES ARE SUDDENLY FULL OF 'NEUTRACEUTICALS'... FOODS ADVERTISING THEY PROVIDE MEDICAL BENEFITS. WHY? THE FDA RECENTLY RELAXED GUIDELINES ALLOWING COMPANIES TO MAKE QUALIFIED HEALTH CLAIMS ON PACKAGING.

SOT
KEY @: (too short to key) Ronni Julien, Nutritionist
"This could be a very big breakthrough."

TRACK THREE Length: :22
NUTRITIONISTS LIKE RONNIE JULIEN THINK THE NEW GUIDELINES WILL HELP CONSUMERS UNDERSTAND THE FOOD-HEALTH CONNECTION.
AND THE FDA AGREES, TELLING US..."CONSUMERS WILL BENEFIT FROM MORE INFORMATION ON FOOD LABELS CONCERNING DIET AND HEALTH..."
BUT THE FDA SAYS FOOD MAKERS MUST SHOW SCIENTIFIC EVIDENCE THAT INGREDIENTS CAN IMPACT, TREAT OR REDUCE A CERTAIN DISEASE OR CONDITION BEFORE ANY CLAIMS CAN BE MADE.

SOT
KEY @: :53 Ronni Julien, Nutritionist
"There are many more products coming out these days..."

TRACK FIVE Length: :05
TAKE THE ANTIOXIDANT LYCOPENE. WIDELY FOUND IN TOMATO PRODUCTS, IT'S NOW POPPING UP IN EVERYTHING FROM CEREALS TO WAFFLES.

SOT
KEY @: 1:03 Ronni Julien, Nutritionist
"Lycopene has really been looked at as the anti-prostate cancer supplement."

TRACK EIGHT Length: :09
AND ADVANTAGES OF OMEGA-3'S ARE TOUTED ON TUBS OF SPREADS, SALAD DRESSINGS AND FISH. TUCKER SAYS SINCE HE'S BEEN TAKING THE SUPPLEMENT...HE'S NEVER FELT BETTER.

SOT
KEY @: (too short to key) Jeffrey Tucker, Uses Omega-3
"My circulation seems to be better."

NAT SOT Length: :01
(Julien weighing Tucker)

TRACK NINE Length: :08
JULIEN'S PLEASED WITH JEFFREY'S PROGRESS...HIS CHOLESTEROL'S DOWN. BUT SHE CAUTIONS... YOU CAN'T ALWAYS RELY ON LABELS TO DETERMINE WHAT'S BEST...

STAND-UP CLOSE
SHE SAYS...IT'S UP TO YOU TO RESEARCH WHAT VITAMINS, SUPPLEMENTS AND FOODS ARE BEST FOR YOUR INDIVIDUAL NEEDS...AND, OF COURSE, TALK TO YOUR DOCTOR. WITH THIS HEADS UP! I'M SCOTT HANSON.

ANCHOR TAG
WE SHOULD POINT OUT THE F-D-A GUIDELINES ARE CONSIDERED "INTERIM"-AND THAT RESEARCH WILL BE ONGOING.

SOURCES

Ronni Julien
(305) 932-9155
Nutritionist