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TRACK ONE Length
: :02
THIS TIRE'S ABOUT TO HAVE A BLOWOUT...
NAT SOUND Length:
:02
(NAT)
TRACK TWO Length
: :04
... BUT IT'S NOT GOING FLAT. THE SECRET'S THIS SPECIAL RING.
SOT
KEY@: :10 Tom Chubb, VP of Marketing, Michelin
"The support ring in the center, the polyurethane support ring is what
carries the load of the vehicle when pressure is lost."
TRACK THREE Length
: :18
MEET THE NEW "PAX" ("PACKS") TIRE. IT'S INVENTED BY MICHELIN...
BUT OTHER TIRE MAKERS ARE ADOPTING THIS DESIGN... OR DEVELOPING THEIR OWN.
IN THE PAST... "RUN FLAT TIRES" AS THEY'RE CALLED FEATURED SUPER
STRONG SIDEWALLS... AND WERE ONLY ON VERY EXPENSIVE VEHICLES. THE SUPPORT
RING DESIGN OF THE PAX PROMISES NO MORE FLATS FOR THE REST OF US.
SOT
KEY@: :34 Tom Chubb, VP of Marketing, Michelin
"After a loss of pressure, the distance that a PAX system can travel
is about 125 miles at 55 miles an hour."
TRACK FOUR Length
: :04
THAT'S JUST WHAT SELF-PROCLAIMED SOCCER MOM CYNTHIA MIDYETT ("midget")
HARDY IS AFTER.
SOT
KEY@: :46 Cynthia Midyett Hardy, Van Shopper
"You don't want to stop someplace that's not desirable with a car load
of kids in the middle of the night to try and fix a tire."
TRACK FIVE Length
: :05
SO SHE'S AT THIS DEALERSHIP... ABOUT TO TEST DRIVE A MINI VAN WITH THE NEW
TIRES. HOW'S IT DRIVE?
NAT SOT Length:
02
"I'm not noticing a lot of difference."
SOT
KEY@: :55 Cynthia Midyett Hardy, Van Shopper
"I don't think if you hadn't told me it was a different tire I would
have even noticed it."
TRACK SIX Length
: :03
TIRES THAT DON'T RUN FLAT HAVE ANOTHER PLUS.
SOT
KEY@: 1:06 Tom Chubb, VP of Marketing, Michelin
"It also provides the opportunity to eliminate the spare tire in the
vehicle and the weight, and to use that space for other things, such as luggage."
TRACK SEVEN Length
: :09
FOR NOW... THE PAX TIRE COMES STANDARD ON THE HONDA ODYSSEY TOURING EDITION.
BUT AS MORE TIRES LIKE THIS COME ON THE MARKET... FLAT TIRES MAY SOON GO THE
WAY OF THE EDSEL.
STAND-UP CLOSE
IF THE PAX TIRE DOES LOSE PRESSURE... IT CAN BE PATCHED. TO REPLACE ONE WILL
COST YOU ABOUT TEN PERCENT MORE THAN A CONVENTIONAL TIRE.
FOR HEADS UP... I'M SCOTT HANSON.
ANCHOR TAG
THE NEW TIRE REQUIRES A WHEEL SPECIALLY DESIGNED FOR IT... SO DON'T EXPECT
TO TAKE YOUR OLD BEATER TO A TIRE SHOP AND GET THESE TIRES IN AN AFTERNOON.
BUT IT'S A SAFE BET MORE AND MORE NEW CARS WILL BE DESIGNED WITH RUN FLAT
TIRES IN MIND.
SOURCES
Tom Chubb
VP of OE Marketing
Michelin
Detroit, MI
Contact: Phil Romba
(864) 458-4511
phil.romba@us.michelin.com
Mr. Chubb heads marketing of original equipment for Michelin. He's been with Michelin 25 years, beginning as a tire designer.
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