Weighty Matters

ANCHOR LEAD IN:
IF YOU'RE LIKE MOST AMERICANS, YOU TRY TO EAT HEALTHY AND WATCH YOUR WEIGHT... BUT DO YOU KNOW WHAT YOUR BODY FAT PERCENTAGE IS? WHAT ABOUT YOUR METABOLIC AGE, OR MUSCLE MASS? A GROWING NUMBER OF EXPERTS SAY THESE ARE THE KEYS TO GOOD HEALTH- -NOT THE NUMBER ON THE SCALE. _____ SHOWS US SOME NEW MACHINES THAT TRACK LOTS OF IMPORTANT INFORMATION FOR YOU.

TRACK ONE Length: 03
WORKING OUT IS A WAY OF LIFE FOR AARON POWELL.

SOT
NO KEY
"I try to work out at least 3 or 4 times a week.

TRACK TWO Length: 07
BUT HOW DO YOU KNOW IF YOUR WORK OUT'S WORKING? FITNESS GURU DR. PAMELA PEEKE SAYS A PLAIN OLD SCALE DOESN'T CUT IT ANYMORE.

SOT
KEY @ : 13 Dr. Pamela Peeke, Fitness Expert
"The latest science now shows that it's all about body composition as the greatest predictor for health and well being. Not body weight."

TRACK THREE Length: 07
ENTER NEW SOUPED UP SCALES THAT GIVE YOU THE SKINNY ON EVERYTHING FROM YOUR BODY FAT, TO MUSCLE MASS, AND METABOLIC AGE.

NAT SOT Length: 01
Nats...Aaron working out

TRACK FOUR Length: 09
TO WEIGH THE PROS AND CONS OF THESE SCALES, WE ASKED AARON TO TRY THEM OUT. FIRST, HE HAD TO PROGRAM THEM WITH ALL HIS PERSONAL STATS INCLUDING ACTIVITY LEVEL, GENDER, PLUS....

SOT
KEY @ : 41 Dr. Pamela Peeke, Fitness Expert
"Age, your height, your current weight, and all of that gets put into a computerized equation."

TRACK FIVE Length: 15
EACH TIME YOU HOP ON, IT TELLS YOU THE GOOD OR BAD NEWS OF THE DAY.
AFTER PUSHING SOME BUTTONS TANITA'S INNERSCAN MEASURES: YOUR WEIGHT, BODY FAT, WATER PERCENTAGE, MUSCLE MASS, PHYSIQUE RATING, METABOLIC AGE, BONE MASS, AND VISCERAL FAT.
WHAT DID AARON THINK?

SOT
NO KEY
"It gives you a little bit too much information."

TRACK SIX Length: 07
TAYLOR'S BODY FAT ANALYZER AND SCALE GIVES YOU WEIGHT, BODY FAT AND WATER PERCENTAGE, AND A PERSONAL DAILY CALORIE REQUIREMENT.

SOT
NO KEY
"The Taylor has a removable unit on it so you can mount it on the wall."

TRACK SEVEN Length: 06
AARON'S FAVORITE? SOEHNLE'S (Soh-NELL) BODY BALANCE THAT READS YOUR WEIGHT, BODY FAT, WATER PERCENTAGE, AND MUSCLE MASS.

SOT
KEY : 1:24 Aaron Powell, Tested Scales
"Once you got on it, it gave you all the information without having to do anything."

TRACK EIGHT Length: 04
SO WHAT DO ALL THOSE NUMBERS MEAN?
THE SCALES ALL COME WITH BOOKLETS EXPLAINING IT ALL.

SOT
NO KEY
"I think it's going to help us understand ourselves and the quality of our body much better."

ANCHOR TAG:
ALL THREE SCALES GAVE AARON SIMILAR READ OUTS. DOCTOR PEEKE SAYS WHAT MATTERS MOST IS THAT YOU'RE USING THE INFORMATION TO GET IN BETTER SHAPE.
IF YOU HAVE ANY DOUBTS YOU CAN ALWAYS VISIT YOUR DOCTOR.
THE SCALES RANGE IN PRICE FROM EIGHTY TO ONE-HUNDRED-30 DOLALRS.

SOURCE INFORMATION

Dr. Pamela Peeke
5413 West Cedar Lane
Suite 206-C
Bethesda, MD 20814-1520
PR Contact: Vini Stone
301-407-0467

Dr. Peeke is the author of Fight Fat After Forty and Body for Life for Women. She is a Pew Scholar in Nutrition and Metabolism. She is also an Assistant Professor of Medicine at the University of Maryland School of Medicine as well as adjunct senior scientist at the National Institutes of Health.