Inside Out

ANCHOR INTRO:
THERE'S A NEW TREND AMONG HOMEOWNERS
THAT'S TURNING EVERYTHING INSIDE....OUT!
MORE AND MORE PEOPLE ARE CREATING BACKYARD RETREATS THAT OUTDO THEIR FAVORITE FAMILY ROOMS.
IN THIS HEADS UP REPORT, ___________SHOWS YOU WHY DECORATING NO LONGER STOPS AT THE DOOR!

TRACK ONE Length : 13
THE HUTCHESON (HUTCH-eh-son) FAMILY HAS A BACKYARD THAT RIVALS ANY RESORT.
A POOL AND HOT TUB ARE JUST PART OF THE SERENE SETTING... THERE'S ALSO A GRILL AND PAVILION---STOCKED WITH A TV, FRIG, EVEN AN ICE MAKER.
WHAT DO THEY GET OUT OF IT ALL?

SOT
KEY @: 14 Sue Hutcheson, Homeowner
"A lot of quality time that we can spend together on a daily basis."

TRACK TWO Length : 03
AND IF THERE'S A PARTY TO BE PLANNED-THIS IS THE PLACE TO HAVE IT.

SOT
KEY @: 24 Sue Hutcheson, Homeowner
"We've had a wedding here, we have children's birthday parties here, girl scout party, baseball parties."

TRACK THREE Length : 06
ACCORDING TO MARKETING SPECIALIST BRAD FARNSWORTH, THE HUTCHESON'S ARE PART OF A GROWING TREND ACROSS THE NATION.

SOT
KEY @: 37 Brad Farnsworth, Marketing Analyst
"What we've been seeing around the country is people trying to extend their indoor living space, to the, more towards the outside."

TRACK FOUR Length : 07
CLIENT NOTE: see source information
TO THE TUNE OF NEARLY 16-BILLION DOLLARS LAST YEAR ALONE....
AND THE OUTDOOR LIVING MARKET SHOWS NO SIGNS OF SLOWING DOWN.

SOT
NO KEY
"So you will have cooking areas, entertainment areas, bar areas using a lot of internal inside the home products moving outside."

TRACK FIVE Length: 13
IF IT'S COLD, A FIREPIT OR OUTSIDE HEATER MIGHT MAKE LIFE COZIER. WHEN IT'S HOT, FANS COOL YOU DOWN.
AND TO KEEP THOSE ANNOYING INSECTS AWAY, THERE ARE EVEN DECORATIVE BUG DETERRENTS. EXPERTS SAY THESE PRODUCTS ARE MORE AFFORDABLE THAN EVER.

SOT
KEY @: 1:15 Brad Farnsworth, Marketing Analyst
"This is certainly not a high end or upscale kind of market only."

TRACK SIX Length : 03
FOR THE HUTCHESON'S IT'S ALL ABOUT KEEPING THE PARTY POOLSIDE.

SOT
NO KEY
"It's priceless for us."

ANCHOR TAG:
FARNSWORTH SAYS ONE REASON FOR THIS TREND IS THE GROWING BOOMER MARKET, WHICH PLANS TO SPEND MORE TIME AT HOME.

SOURCE INFORMATION

Brad Farnsworth
The Farnsworth Group
Intech Building 10
6640 Intech Boulevard, Suite 100
Indianapolis, IN 46278
Phone: 317-241-5600
Fax: 317-227-3010
The Farnsworth Group assists clients in developing and using information to formulate the most viable and opportunistic strategies for their business. The Farnsworth Group is an expert in the home improvement, construction, and building supply industries. We leverage this unique expertise to help our clients evaluate market performance, monitor changing market conditions, identify new opportunities and recommend strategy direction and adjustments.
Established in 1989, The Farnsworth Group is the premier strategy consulting and market research firm in the home improvement, construction and building supply industries. We work with our clients to determine the "10 questions" that if answered will provide improved focus and direction. All projects are custom-designed to meet the unique needs of our client base and our industry. Our innovative approach utilizes external market information and our clients' internal business parameters to drive growth and strategy development.

Source information for Track 4:
Unity Marketing publishes consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall décor markets, as well as the Luxury Business newsletter.

Unity Study
While nearly three-fourths of the total outdoor living market of $65.8 billion in 2004 was attributed to gardening-related expenditures (e.g., plants, gardening tools and gardening services), consumers spent $15.7 billion last year on products that enhance their outdoor living experience, such as furniture, decorative accents for garden, porch and patio, statuary, grills, and water features like ponds and fountains.