Dollars and Sense

ANCHOR LEAD
WHEN IT COMES TO FINANCES...DOES YOUR MONEY WORK FOR YOU? WHAT ABOUT RETIREMENT, WILL YOU HAVE ENOUGH?
SURE IT'D BE NICE TO HAVE A FINANCIAL PLANNER SORT IT ALL OUT...BUT THEY CAN BE EXPENSIVE, RIGHT? NOT NECESSARILY! HERE'S A HEADS UP! ABOUT A HOT NEW TREND IN MONEY MANAGEMENT THAT WON'T BREAK THE BANK.

NAT SOT Length :02
(Knock on door..) "Alan... how are you?"

TRACK ONE Length :07
CHUCK BRYANT IS A SCHOOL TEACHER WITH A WIFE AND THREE KIDS...YOUR TYPICAL AMERICAN FAMILY. HE'S CONCERNED ABOUT THEIR FINANCIAL FUTURE.

SOT
Key @ :10 Chuck Bryant, Hired Financial Planner
"We were looking for a little bit of direction...and a little bit of long run planning."

TRACK TWO Length :03
SO THEY HIRED A FINANCIAL PLANNER... HOW COULD THEY AFFORD ONE?

NAT SOT Length :02
"It's really a matter of making it all fit together."

TRACK THREE Length :06
THE BRYANT'S FINANCIAL PLANNER, ALAN SCHAPIRE (SHA-PEER), SAYS HE'LL ADVISE ANYONE... NO MATTER WHAT THEIR ASSETS ARE.

SOT
KEY @ :27 Alan Schapire, Financial Adviser
"There are more financial advisers catering to the middle-American type of
person."

SOT
NO KEY (too quick) Kim Lankford, Kiplinger
"I definitely see this as a trend."

TRACK FOUR Length :10
KIM LANKFORD WITH KIPLINGER-DOT-COM SAYS THAT'S BECAUSE MANY PLANNERS NOW SIMPLY CHARGE BY THE HOUR. EXPERTS SAY IT'S A MORE AFFORDABLE WAY OF DOING BUSINESS...

SOT
NO KEY Alan Schapire, Financial Adviser
"I will quote a fee to them that will include a fee cap."

TRACK FIVE Length :09
THIS MEANS THAT NO MATTER HOW MANY HOURS IT TAKES SCHAPIRE TO DO THE WORK, YOU WON'T PAY A DIME MORE THAN WHAT HE QUOTES YOU. SO HOW DO YOU FIND A PLANNER WHO'S RIGHT FOR YOU?

SOT
KEY @ :54 Kim Lankford, Kiplinger
"The Internet is a great way to start your search for your financial adviser."

SOT
KEY @ :58 Alan Schapire, Financial Adviser
"Approximately 65% of my clients have found me through the Internet."

TRACK SIX Length :10
...INCLUDING CHUCK BRYANT. HE AND HIS WIFE VISITED ONE OF A GROWING NUMBER OF ONLINE NETWORKS THAT POST BIOS OF CERTIFIED FINANCIAL PLANNERS. THEY WERE SOLD ON ALAN.

SOT
KEY @ 1:12 Chuck Bryant, Hired Financial Planner
"We just had such a good first impression from the get-go."

TRACK SEVEN Length :07
WHETHER YOU GO ONLINE OR GET A REFERRAL, EXPERTS SAY DO YOUR HOMEWORK BEFORE SETTLING ON A PLANNER.

SOT
NO KEY
"It's been everything we expected."

ANCHOR TAG
YOU CAN CHECK THE SECURITIES AND EXCHANGE COMMISSION WEBSITE--- AS WELL AS THE CERTIFIED FINANCIAL PLANNER BOARD.
BUT MOST OF ALL, EXPERTS SAY GO WITH THE PLANNER WHO MAKES YOU MOST COMFORTABLE.
THAT'S WHAT THE BRYANTS DID.

SOURCES

Kim Lankford
Kiplinger
131 North Carolina Avenue SE
Washington, DC
202-546-5099
klankford@kiplinger.com

Kim writes a financial advice column for Kiplinger.com. The Kiplinger organization is known for its personal finance and business management publications, in existence for the past eight decades.

Alan Schapire
Libra Financial Planning
600 N. Jackson Street
Suite 105
Media, PA
610-891-0762

Alan is a certified public accountant and financial planner. He is part of the Garrett Planning Network, where he posted his biography online three years ago.