ANCHOR LEAD
IF YOU'RE THINKING OF BUYING A NEW CAR, HEADS UP!
THE RULES HAVE CHANGED. THESE DAYS, YOU DON'T HAVE TO DRIVE FROM LOT TO LOT, HAGGLING WITH SALESMEN.
NOW-A-DAYS GETTING A GOOD DEAL ON A NEW CAR MAY BE AS EASY AS PICKING UP THE PHONE. HERE'S ___________________.

NAT SOT Length :03
"I'm looking to purchase a vehicle."

NAT SOT Length :04
"I'm looking for a 2005 Honda Accord EX."

TRACK ONE Length :07
CHRIS AND ANDY ARE IN THE MARKET FOR NEW CARS. INSTEAD OF GOING FROM DEALER TO DEALER, THEY LET THEIR FINGERS DO THE WALKING...

SOT
KEY@ :14 Philip Reed, Edmunds.com
"Generally, when you're buying a car over the, over the telephone you can get much better deals."

TRACK TWO Length :07
THAT'S BECAUSE DEALERSHIPS KNOW THEY'LL LOSE BUSINESS UNLESS THEY CATER TO THE RISING NUMBER OF CUSTOMERS RESEARCHING CARS OVER THE NET.

NAT SOT Length :02
"I've got a lot of information about the car itself..."

TRACK THREE Length :11
HERE'S HOW TO DO IT...HEAD TO A CAR SITE LIKE EDMUNDS...AND SPECIFY WHAT MAKE AND MODEL YOU WANT. THEN GET THE TRUE MARKET VALUE ESTIMATE...THIS WILL GIVE YOU AN IDEA OF WHAT OTHERS ARE PAYING FOR THE SAME CAR IN YOUR AREA...

NAT SOT Length :05
"The bottom line for me is just getting as close to the true market value as possible."

TRACK FOUR Length :08
WHEN YOU CALL, ASK FOR THE INTERNET OR FLEET MANAGER. THEY GENERALLY WORK ON VOLUME, NOT COMMISSION, SO THEY'RE MORE LIKELY TO GIVE YOU A LOWER PRICE.

NAT SOT Length :01
"No dealer fees?"

TRACK FIVE Length :04
YOUR GOAL? TO GET AT, OR BELOW, TRUE MARKET VALUE.

SOT
KEY @ :58 Andy Panayides, Dialed for Deal
"I saved hours of time both driving, transportation, and browsing."

TRACK SIX Length :05
IN LESS THAN 10 MINUTES, BOTH OUR CALLERS WERE QUOTED PRICES LESS THAN TRUE MARKET VALUE.

NAT SOT Length :01
"Those are great numbers to hear."

TRACK SEVEN Length :04
FOR A HONDA ACCORD, ANDY WAS QUOTED ALMOST 500 DOLLARS LESS.

NAT SOT Length :02
"You got a better number for me?"

TRACK EIGHT Length :13
CHRIS ASKED FOR THE BASIC 2005 TOYOTA CAMRY WITH SIDE AND
CURTAIN AIRBAGS. AFTER SOME HAGGLING OVER THE PHONE, THE INTERNET MANAGER OFFERED HER AN UPGRADED MODEL FOR 12-HUNDRED DOLLARS LESS THE GOING PRICE IN HER AREA!

SOT
KEY@ 1:29 Christina Rich, Dialed for Deal
"When I'm looking to make a car purchase, I'll definitely be making phone calls first."

ANCHOR TAG
EXPERTS SAY GET PHONE QUOTES FROM MULTIPLE DEALERSHIPS AND TAKE GOOD NOTES. ONCE YOU GET THE PRICE YOU'RE LOOKING FOR, ASK THE INTERNET OR SALES MANAGER TO EMAIL OR FAX YOU THE DETAILS SO YOU KNOW EXACTLY WHAT YOU'RE GETTING. THEN HEAD TO THE DEALERSHIP TO SEAL THE DEAL...
(ADDITIONAL TAG INFO)
MANY TIMES YOU CAN ALSO NEGOTIATE CAR FINANCING OVER THE PHONE... YOU MAY BE ABLE TO GET A BETTER DEAL ON THAT, AS WELL.

SOURCE LIST

PHIL REED
Consumer Advice Editor
Edmunds.com
Contact:
Jeannine Fallon, Edmunds.com
310-309-6331