ANCHOR LEAD:
TODAY'S CELL PHONES - THEY LET YOU CHECK EMAIL, PLAY GAMES, TAKE PICTURES...
AND OF COURSE TO KEEP IN TOUCH WITH FRIENDS AND FAMILY.
BUT CAN YOU IMAGINE USING YOUR CELL TO GO SHOPPING? _______ GIVES YOU A HEADS
UP! ON A NEW WAY TO POINT AND PAY.
NAT SOT Length
:01
(Phone ringing)
TRACK ONE Length
:06
CELL PHONES ... YOU USE THEM FOR FUN AND TO STAY CONNECTED. NOW, THEY CAN
HELP YOU BREEZE THROUGH THE CHECK OUT LINE, TOO.
SOT
NO KEY (too quick) Dale Archabal, Uses Cell to Charge
"It was great, very convenient."
TRACK TWO Length
:08
DALE ARCHABAL IS USING HIS CELL TO BUY LUNCH. HE SIMPLY POINTS HIS PHONE AT
A SPECIAL RECEIVER AND HITS PAY...THE BILL IS CHARGED TO HIS CREDIT CARD.
SOT
KEY @ :18 Dale Archabal, Uses Cell to Charge
"It saved me time, and I think it made everybody else in line behind
me happy."
TRACK THREE Length
:13
THE NEWEST CELL PHONE MODELS COME LOADED WITH THE TECHNOLOGY AND SOFTWARE
YOU NEED. ALL YOU HAVE TO DO IS CALL YOUR CREDIT CARD COMPANY TO ACTIVATE
THE PROGRAM. THEY'LL SHIP YOUR PERSONAL INFO RIGHT TO A SPECIAL CHIP IN YOUR
PHONE.
SOT
KEY @ :35 Greg McBride, Bankrate.com
"This chip contains the same type of information that the magnetic strip
on the back of your credit card does."
TRACK FOUR Length
:17
GREG MCBRIDE OF BANKRATE DOT COM SAYS IT'S EASY TO USE.
WHEN IT'S TIME TO PAY, YOU OPEN UP THE PROGRAM, ENTER A PIN NUMBER AND CLICK
ON THE CARD YOU WANT TO USE. THEN, YOU WAVE OR POINT YOUR CELL AT THE RECEIVER.
THE INFORMATION IS TRANSMITTED USING RADIO FREQUENCY WAVES OR AN INFRARED
BEAM....
NAT SOT Length
:01
(Beep)
SOT
KEY @ 1:00 Jorge Fernandes, VivoTech
"North Americans going to see this technology come just as they saw the
video phone, the camera phone."
TRACK FIVE Length
:07
JORGE (GEORGE) FERNANDES IS WITH VIVOTECH (Vee-vo-tech) - A COMPANY DEVELOPING
THE TECHNOLOGY. HE SAYS IT'S NOT JUST YOUR CREDIT CARDS YOU'LL LEAVE AT HOME...
SOT
KEY @ 1:12 Jorge Fernandes, VivoTech
"It can be credit, debit, or prepaid, or any sort of card."
TRACK SIX Length
:03
EXPERTS SAY WHILE IT'S CONVENIENT... THERE MAY BE A DOWNSIDE...
SOT
KEY @ 1:19 Greg McBride, Bankrate.com
"The big risk is in an age of identity theft that if you lose your phone
it's tantamount to losing your debit card or your credit card."
TRACK SEVEN Length
:03
BUT FERNANDES SAYS THERE ARE BUILT IN SAFETY MECHANISMS...
SOT
KEY @ 1:30 Jorge Fernandes, VivoTech
"They are pin controlled and if you lose them it's very difficult for
somebody else to use it."
TRACK EIGHT Length
:03
AS FOR DALE, HE SAYS JUST GIVE IT A TRY...
SOT
NO KEY Dale Archabal, Uses Cell to Charge
"You'll be a believer."
ANCHOR TAG:
CREDIT CARD CELL PHONES USING RADIO FREQUENCY TECHNOLOGY ARE STARTING TO BE
ACCEPTED AT SOME NATIONAL CHAIN STORES... INCLUDING SOME C-V-S AND MCDONALD'S.
INFRARED BASED CREDIT CARD CELL PHONES ARE STILL IN THE TESTING STAGE.
SOURCE INFORMATION:
Greg McBride
BankRate.com
gmcbride@bankrate.com
PR contact is Chantal von Alvensleben
561-630-2400 ext. 1295
Mr. McBride is a Senior Financial Analyst with BankRate.com.
Jorge Fernandez
VivoTech
451 El Camino Real
2nd Floor
Santa Clara, CA 95050
PR Contact:
Janice Mackey
Weber Shandwick for ViVOtech
408-530-8400 ex 2223
jmackey@webershandwick.com
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