Saving Face

ANCHOR LEAD
IT CAN COST A SMALL FORTUNE... AND THERE ARE SO MANY BRANDS TO CONSIDER, IT CAN BE CONFUSING! WE'RE TALKING ABOUT MAKEUP!
WHEN IT COMES TO CHOOSING BETWEEN CHEAPER AND MORE EXPENSIVE ... CAN YOU SAVE CASH AND SAVE FACE AT THE SAME TIME? WE ASKED A CELEBRITY MAKEUP ARTIST TO CONDUCT A LITTLE TEST FOR US...IN THIS HEADS UP! REPORT.

TRACK ONE Length :07
HOW MUCH WOULD YOU PAY TO LOOK LIKE THIS? SOME WOMEN PLUNK DOWN BIG BUCKS FOR DESIGNER MAKEUP... THINKING IT LOOKS BETTER AND LASTS LONGER.

MOS Length :19
"I like expensive lipstick because it goes on better."

"I've tried them, and I really didn't notice much of a difference."

"I just prefer the way it works with my skin."

TRACK TWO Length :10
BUT ARE THESE PRICIER PRODUCTS REALLY BETTER THAN THOSE FOUND IN SUPERMARKETS AND DRUGSTORES? WE WANTED TO FIND OUT....
MEET BIANCA OUR MAKEUP VOLUNTEER AND JONATHAN REBOLLEDO (REE-BO-YAY-DOUGH)...

NAT SOT
(Camera clicking...)

TRACK THREE Length :07
HE'S TURNED CELEBRITIES AND FASHION MODELS INTO COVER GIRLS.... SO, HE'S GOT AN EYE FOR MAKEUP...THE PERFECT PERSON TO CHECK OURS OUT...

NAT SOT Length :03
"It looks really good."

TRACK FOUR Length :08
FIRST, JONATHAN APPLIED THE LESS EXPENSIVE BRANDS...
FROM FOUNDATION TO LIPSTICK TO EYE MAKEUP...
BIANCA HAD NO IDEA THESE WERE BOUGHT FROM A DRUGSTORE.

NAT SOT Length :05
"I really like it. I like the eyes, especially, and the blush."

TRACK FIVE Length :04
FOLLOWING A QUICK CLEANUP IT WAS TIME TO TEST THE HIGHER PRICED PRODUCTS...

NAT SOT Length :02
"I do like that this one is heavier."

TRACK SIX Length :05
AFTER TWO DIFFERENT MAKEUP APPLICATIONS...WE REVEALED WHICH MAKEUP WAS WHICH...SO WHAT DID THEY THINK?

SOT
NO KEY Bianca Erickson, Makeup Volunteer
"The blush was comparable, but felt different."

SOT
NO KEY Jonathan Rebolledo, Makeup Artist
"The lipstick, I think, was very similar."

SOT
KEY @ 1:05 Bianca Erickson, Makeup Volunteer
"Both foundations were very, were good, they just had different looks."

TRACK SEVEN Length :13
WHILE THE PRODUCTS MAY LOOK SIMILAR, THE PRICES TELL A DIFFERENT STORY! ON THE LEFT IS BIANCA MADE UP IN THE INEXPENSIVE MAKEUP TOTALING A LITTLE OVER FIFTY-FOUR DOLLARS...ON THE RIGHT, THE MORE EXPENSIVE MAKEUP RINGS IN AT OVER TWO HUNDRED!!!

SOT
NO KEY
(2 shot: Jonathan Rebolledo/ Bianca Erickson)
"Wow!"
"Big difference!"

TRACK EIGHT Length :06
EVEN JONATHAN WAS SURPRISED. ONCE DEVOTED ONLY TO EXPENSIVE MAKEUP...THIS LITTLE EXPERIMENT CHANGED HIS MIND...

SOT
KEY @ 1:31 Jonathan Rebolledo, Makeup Artist
"I think the point is, don't overlook the inexpensive brands just because they're inexpensive."

ANCHOR TAG
OUR MAKEUP ARTIST AND VOLUNTEER BOTH AGREE- THERE'S NO RULE WHEN IT COMES TO MAKEUP...IF YOU LIKE AN EXPENSIVE LIPSTICK, BUT YOU'RE FINE WITH A CHEAPER LINER, BUY THEM BOTH...IN THE LONG RUN YOU'LL SAVE SOME MONEY AND NO ONE WILL EVER KNOW!
(ADDITIONAL TAG INFO)
IF YOU'D LIKE TO KNOW WHICH MAKEUP BRANDS WE TESTED, LOG ONTO OUR WEBSITE TO FIND OUT!

SOURCE LIST

For stations that would like the makeup list to post on their Web site:
FOUNDATION
Designer: Chanel Vitalumiere Satin Smoothing Fluid ($50.00)
Drugstore: Cover Girl TruBlend ($8.50)
CONCEALER
Designer: Christian Dior Teint Diorlift Smoothing Anti-Fatigue ($22.50)
Drugstore: Maybelline Everfresh Concealer ($4.99)
BLUSH
Designer: Lancome Blush Subtil Delicate Oil-Free Powder Blush ($26.50)
Drugstore: L'Oreal Feel Naturale Light Softening Blush ($10.99)
LIPSTICK
Designer: Chanel Aqualumiere Sheer Colour Lipshine ($23.00)
Drugstore: Revlon Moisturous Lipstick ($6.99)
LIPLINER
Designer: Prescriptives Deluxe Lip Pencil ($17.50)
Drugstore: L'Oreal Rouge Pulp Anti-feathering Lip Liner ($8.49)
MASCARA
Designer: Dior Maximeyes One-Coat Mascara ($21.00)
Drugstore: Maybelline Illegal Lengths ($6.39)
EYESHADOW
Designer: Bobbi Brown ($18.00)
Drugstore: Jane ($3.00)
EYELINER
Designer: Giorgio Armani Smooth Silk Eye Pencil ($22.00)
Drugstore: Cover Girl Perfect Blend Eye Pencil ($4.69)

Paula Begoun
Paulab@cosmeticscop.com
(206) 444-1616

For 20 years Paula Begoun has educated consumers about what she calls the outrageous advertising claims of the cosmetics industry. Paula reveals the things she says the cosmetics industry doesn't want you to know and the fashion magazines can't tell you.

Paula advised HU! regarding the products that should be tested.

Jonathan Rebolledo
Makeup Artist
(305) 343-1733

Makeup artist Jonathan Rebolledo is a makeup artist to celebs and models. His credits include numerous magazine covers.