ANCHOR LEAD
THERE WAS A TIME WHEN BUSINESS OR LEISURE TRAVEL MEANT EATING MORE AND EXERCISING LESS. GOING OUT OF TOWN INTERRUPTED HEALTHY ROUTINES, LIKE THAT DAILY RUN OR TRIP TO THE GYM. BUT AS _____ TELLS US IN THIS HEADS UP REPORT, MORE HOTELS ARE NOW FIGHTING THE BATTLE OF THE BULGE WITH A NEW FOCUS ON FITNESS, AND THIS TIME IT'S GETTING PERSONAL!

TRACK ONE Length: 06
THESE DAYS WHEN GUESTS CHECK IN TO HOTELS, YOU CAN BET THAT MANY ARE ALSO CHECKING OUT THE EXERCISE AMENITIES.

SOT
KEY @: 07 Mark Gentile, Likes to Exercise
"I'd say it ranks in the top feature list when I'm looking for a hotel."

TRACK TWO Length: 10
WHILE MOST HOTELS HAVE GYMS, SOME ARE NOW GIVING GUESTS A CHANCE TO WORK UP A SWEAT WITHOUT LEAVING THEIR ROOMS.
MARRIOT HOTELS OFFER FREE IN- ROOM WORK-OUT GEAR, DELIVERED RIGHT TO YOUR DOOR.

NAT/SOT
Length: 04
"You can do a basic crunch, the bench is pretty comfortable."

TRACK THREE Length: 09
IF YOU NEED SOME DISCIPLINE ALONG WITH YOUR PRIVACY, YOU CAN ASK FOR A PERSONAL TRAINER... FOR AN EXTRA FEE. THERE'S ALSO PAY-FOR-VIEW VIDEO, LIKE YOGA AND PILATES.

SOT
KEY @: 40 (QUICK KEY) Jacqueline Ploettner, Marriott Renaissance
"They use this as their daily workout."

TRACK FOUR Length: 08
HILTON HOTELS HAVE TEAMED UP WITH BALLY TOTAL FITNESS TO OFFER FREE IN-ROOM GEAR. THIS KIT COMES WITH RESISTANCE EQUIPEMENT, WEIGHTS AND A MAT.

SOT
KEY @: 46 Peter Grazianic, Likes to exercise
"It's something you could do a lot of exercise with- you could do shoulders, you could do arms, you could do triceps- so this would come in, like this would come in really handy."

TRACK FIVE Length: 13
AT WESTIN HOTELS SOME ROOMS NOW COME WITH A TREADMILL OR A STATIONARY BIKE, IN ADDITION TO OTHER GEAR AND A FITNESS LIBRARY. WESTIN'S "WORKOUT ROOMS" COST MORE THAN THEIR AVERAGE ROOM...BY ABOUT 20 BUCKS.
WHY THE BIG PUSH FOR PRIVACY?

SOT
KEY @: 1:06 (QUICK KEY)Lisa Cole, Fountainebleau Hilton
"Some people are very self conscious when they go to a fitness center."

SOT
KEY @: 1:08 Teresa Ezell, Likes to exercise
"I feel a lot better. I can think about what I have to do for the rest of the day in just peace and quiet."

ANCHOR TAG
IN ROOM EXCERCISE KITS ARE USUALLY FREE... MOST HOTELS CHARGE ABOUT 50 TO 90 DOLLARS PER HOUR IF YOU WANT A PERSONAL TRAINER... PAY-FOR-VIEW EXERCISE VIDEOS TYPICALLY COST ABOUT 6 DOLLARS PER VIEWING.

SOURCES

Marriott International
Laurie Goldstein
301-380-5718/5296
Laurie.Goldstein@marriott.com

Hilton
Lisa Cole, Public Relations
Fountainebleau Hilton
305-535-3226
Lisa_Cole@Hilton.com (note address: Lisa_Cole)

Westin Hotels
Mark Ricci
914-640-8100
mark.ricci@starwoodhotels.com

For a look at a study of business travelers in regard to exercise:
www.hiltontravelstudy.com