 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
|
 |
 |
||||
 |
 |
||||
 |
 |
||||
TRACK ONE Length:
07
GAS BY THE GALLON...
MEAT BY THE POUND...
EVEN SHAMPOO BY THE OUNCE.
IF YOU'RE A SAVVY SHOPPER-
CHANCES ARE... YOU LOOK AT LABELS.
SOT
KEY @: 10 Jonathon Bardzik, American Nursery and Landscape Association
"There are a lot of products that, for 10-15 years now, have been
improving the information provided to consumers."
TRACK TWO Length:
04
BUT WHAT ABOUT THE LABELS ON PLANTS?
THERESA SCHRUM HAS BEEN GARDENING FOR YEARS.
SOT
KEY@: 19 Theresa Schrum, Gardener
"Most of the pots are smaller than their advertised size."
TRACK THREE Length:
22
AND ACCORDING TO SOME EXPERTS, THAT MATTERS! THEY CLAIM POT VOLUME REFLECTS
ROOT SIZE, AND THE MATURITY OF THE PLANT.
RIGHT NOW, MANY OF THE FOUR-INCH POTS YOU BUY ARE ONLY THREE-AND-A-HALF INCHES
WIDE...
AND MOST "GALLON" CONTAINERS HOLD JUST THREE-QUARTERS OF A GALLON
OF SOIL.
BUT THE GOVERNMENT'S CRACKING DOWN...
AND NURSERIES...FROM THE MOM AND POP VARIETY TO THE BIG NATIONAL CHAIN STORES...
ARE MAKING CHANGES.
SOT
KEY@: 47 Jonathon Bardzik, American Nursery and Landscape Association
"They're now working with regulators to improve accuracy and come in
line
with the existing regulations."
TRACK FOUR Length:
12
THAT'S RIGHT....EXISTING REGULATIONS! LABELING LAWS HAVE BEEN ON THE BOOKS
SINCE 1971, WHEN THE GOVERNMENT PASSED THE UNIFORM WEIGHTS AND MEASURES ACT...
BUT THEY WERE RARELY ENFORCED IN THE PLANT INDUSTRY...UNTIL NOW.
SOT
KEY @: 1:03 Jonathon Bardzik, American Nursery and Landscape Association
"The aim of this move is simply to bring into line the products that
are sold at garden centers with all the consumer products that are on the
shelves at grocery stores."
TRACK FIVE Length:
07
YOU'LL SEE NEW LABELS LISTING A POT'S TRUE VOLUME AND SIZE BEGINNING THIS
SPRING....BUT WIDESPREAD COMPLIANCE MAY TAKE SOME TIME.
SOT
NO KEY
"I expect within a year this will be complete."
TRACK SIX Length:
09
...WHICH SHOULD STOP CONSUMER CONCERNS....
AS A GARDENING PRO, THERSA SAYS SHE'S MORE INTERESTED WITH HOW HEALTHY A PLANT
LOOKS... BUT SHE THINKS THE NEW LABELS WILL BENEFIT SOME PEOPLE.
SOT
NO KEY
"I think for beginning gardeners it's going to be a good thing."
ANCHOR TAG
EXPERTS SAY THIS NEW LABELING PUSH COULD LEAD TO A UNIFORM RANGE OF POT SIZES.
THAT WOULD ALLOW CONSUMERS TO TRULY COMPARISON SHOP FOR PLANTS.
SOURCES
Jonathon Bardzik
American Nursery and Landscape Association
1000 Vermont Avenue NW
Suite 300
Washington, DC
202-789-5980
Jonathon is a spokesperson for the ANLA, a trade group that provides education,
research, public relations, and representation services to members. This support
enables them to operate more effectively and to provide the public with quality
plants, landscape design and installations, and related products and services.
Lowe's provided us this statement:
Lowe's works with a large number of growers-large and small--across the country
to provide quality plants for our customers. We are working with those growers
to make certain the labels they put on the plants sold in Lowe's stores accurately
describe the contents: the size of the plant and, if applicable, its container.
While we are working with our vendors to create new labels as soon as possible,
we want to ensure that the labels not only meet all government requirements,
but also assist customers in making informed decisions about plant purchases
without creating any unnecessary confusion.
Chris Ahearn
Director, Public Relations
Lowe's Companies, Inc.
704-758-2304
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
|
||||
|
|
||||
