Jet Set Pet

ANCHOR LEAD
PLANNING TO HIT THE ROAD THIS SPRING OR SUMMER?
IF YOU'RE LIKE A GROWING NUMBER OF PEOPLE-YOU'LL BE BRINGING FIDO ALONG FOR THE RIDE.
HERE'S A HEADS UP:
PET TRAVEL IN THE U-S IS A BOOMING BUSINESS...
AND COMPANIES THAT MARKET TRAVEL MERCHANDISE ARE CASHING IN.
___________ IS HERE TO SHOW US THE ITEMS YOU CAN'T DO WITHOUT!

TRACK ONE Length: 08
WHETHER YOU'RE FLYING TO FLORIDA...
DRIVING TO DECATUR...
OR SCHLEPPING TO SCHENECTADY...
MORE CATS AND DOGS THAN EVER ARE TAGGING ALONG.

SOT
KEY @: 19 Bob Vetere, American Pet Products Manufacturers Association
"This year, we're expecting about 15 million people will take their pet
with them on a trip."

TRACK TWO Length: 09
SOURCE: American Pet Products Manufacturers Association
THAT'S A TWENTY PERCENT INCREASE FROM LAST YEAR!
THE GROWING NUMBER OF TRAVELING PETS HAS SPAWNED AN INDUSTRY DEDICATED TO MAKING LIFE CUSH-IER FOR OUR FURRY FRIENDS.

SOT
KEY @: 32 Charlotte Reed, Travels with pet
"We spend thousands of dollars a year traveling with Hudson."

TRACK THREE Length: 08
CHARLOTTE REED SHELLS OUT SOME SERIOUS DOUGH ON PET GEAR...LIKE CAR RESTRAINTS...GROOMING PRODUCTS...FOOD...CLOTHING...EVEN TOYS AND ENTERTAINMENT!

SOT
KEY @: 44 (QUICK KEY)Charlotte Reed, Travels with pet
"We love to travel with our pet music...it keeps him calm."

TRACK FOUR Length: 17
SO WHICH PRODUCTS ARE HELPING FUEL THE 36 BILLION DOLLAR PET TRAVEL INDUSTRY?
CARRIERS ARE A HOT COMMODITY.
... ALONG WITH PORTABLE BEDS, ANIMAL STROLLERS, GOGGLES,
EVEN MOVIES WITH TITLES LIKE KITTY GOES FISHING! .
ALSO POPULAR--ITEMS TO KEEP YOUR PET HYDRATED ON THE ROAD.

SOT
NO KEY
"Bottled water is very, very key."

SOT
NO KEY
"If they make it for a human...they'll make it for a pet."

TRACK FIVE Length: 08
BOB VETERE (VEH-TEER-EE) IS WITH THE AMERICAN PET PRODUCTS MANUFACTURERS ASSOCIATION.
HE SAYS THANKS TO ALL THESE GADGETS...TRAVELING WITH PETS IS EASIER THAN EVER.

SOT
NO KEY
"It's just a natural thing now to take your pet along."

TRACK SIX Length: 07
AIRLINES ARE JUMPING ON THE BANDWAGON, TOO.
MANY-INCLUDING UNITED AND MIDWEST--NOW OFFER FREQUENT FLIER MILES FOR PETS! AND EVEN HOTELS OFTEN OFFER PET-PERKS.

SOT
NO KEY
"They have pet sitters...They have masseuses..."

SOT
NO KEY
"Airlines...hotels...so many places are pet friendly...they love having dogs come and stay."

ANCHOR TAG
PET EXPERTS SAY IF YOU'RE TAKING YOUR PET TO A HOTEL, IT'S BEST NOT TO RELY ON WEB SITES OR TRAVEL GUIDES.
ALWAYS CALL THE HOTEL AHEAD AND MAKE SURE THEY'LL ACCOMODATE YOU AND YOUR PET.

SOURCES

Bob Vetere
American Pet Products Manufacturers Association
255 Glenville Road
Greenwich, CG 06831
203-532-0000

Bob is managing director of the American Pet Products Manufacturers Association, the leading not-for-profit trade association serving pet product manufacturers and importers. Founded in 1958, APPMA's membership has grown to nearly 850 pet product manufacturers, importers, manufacturers' representatives and livestock suppliers, representing both large corporations and growing business enterprises worldwide.