Color Me Healthy

ANCHOR LEAD IN:
WHAT KIND OF SKIN DO YOU HAVE? DRY? OILY? NORMAL? THESE AREN'T QUESTIONS YOU NORMALLY ASK YOURSELF WHEN YOU BUY A SUNLESS TANNER....BUT HEADS UP! YOU SHOULD! WHEN IT COMES TO COLOR IN A BOTTLE, THERE'S A LOT MORE TO CONSIDER THAN BRONZE OR BROWN.
____________TELLS US, YOUR SKIN TYPE PLAYS A BIG ROLE.

TRACK ONE Length: 06
BEACH, POOL, SALON...ALL OPTIONS FOR GETTING A TAN. BUT THEY'RE NOT ALWAYS CONVENIENT OR SAFE.

SOT
NO KEY "I don't have the time anymore."

SOT
NO KEY "It's bad for my skin."

TRACK TWO Length: 08
A SOLUTION? COSMETIC COP AND AUTHOR PAULA BEGOUN (be-gone) SAYS MORE PEOPLE ARE TURNING TO SUNLESS SELF-TANNERS ... AND THERE ARE A TON OF OPTIONS.

SOT
KEY @ : 19 Paula Begoun, Cosmetics Expert
"Lotions vs. foams vs. gels vs. creams vs. sprays."

TRACK THREE Length: 02
WHICH ONE IS RIGHT FOR YOU?

SOT
NO KEY "It's more about how your own personal skin interacts with it."

TRACK FOUR Length: 09
WE ASKED THREE WOMEN WITH DIFFERENT SKIN TYPES TO TEST SOME POPULAR PRODUCTS.
BETH HAS NORMAL SKIN, CHERENE HAS DRY SKIN AND GRACE HAS OILY SKIN

NAT SOT Length:02
Water running

TRACK FIVE Length: 14
TO START, THEY EXFOLIATED THE TEST AREA. THEN, USING A BRUSH, THEY APPLIED FOUR TANNERS-- A GEL FROM L'OREAL'S SUBLIME BRONZE LINE, CLARINS SELF TANNING MILK, NEUTROGENA'S SUNLESS TANNING FOAM, AND ESTEE LAUDER'S SUNLESS SUPERTAN FOR THE BODY.

NAT SOT Length: 02
"Oh it's cold"

TRACK SIX Length: 08
BEGOUN SAYS 99 PERCENT OF ALL TANNERS USE THE SAME ACTIVE INGREDIENT TO BRONZE YOUR BODY... SO YOUR SKIN TYPE IS REALLY THE KEY WHEN IT COMES TO COMFORT AND COLOR.

SOT
KEY @ : 1:04 Paula Begoun, Cosmetic Expert
"A cream might grab too much particularly if you have dryer areas."

TRACK SEVEN Length: 05
IN THAT CASE BEGOUN SUGGESTS TRYING A LOTION FIRST.
IF YOU HAVE OILY SKIN...

SOT
NO KEY
"Then a lighter weight gel or foam would absolutely would be easier, less likely to cause break outs."

TRACK EIGHT Length: 04
IF YOU HAVE NORMAL SKIN? BEGOUN SAYS IT'S PERSONAL PREFERENCE. WHAT DID OUR TESTERS LIKE?

SOT
NO KEY
"The milk I liked the best."

SOT
NO KEY
"The foam because it was so light, it just gave you the thinnest layer possible."

SOT
NO KEY
"I'd probably pick the gel one."

ANCHOR TAG:
BEGOUN SAYS THE AMOUNT OF RED YOU HAVE IN YOUR NATURAL SKIN COLOR ALSO AFFECTS HOW A TANNER REACTS. SO SHE SUGGESTS STARTING WITH THE LIGHTEST SHADE POSSIBLE.

SOURCE INFORMATION

Paula Begoun
1030 SW 34th Street, Suite A
Renton, WA 98055
PR Contact:
Jen Provo
425-988-6084

Paula Begoun is the author and publisher of several best-selling books on the beauty industry, including several editions of Don't Go to the Cosmetics Counter Without Me, Blue Eyeshadow Should Be Illegal, The Beauty Bible, and Don't Go Shopping for Hair-Care Products Without Me. She has been in the beauty industry for more than 25 years.

For our story, Paula helped us pick the products, design the test, and told us what kinds of people we should have test the products.

Products

*Prices may vary slightly

Clarins Self Tanning Milk with Sun Protection $29.50

Estee Lauder Sun Performance Self Tan: Sunless SuperTan for Body (Medium) $26.50

Neutrogena Sunless Tanning Foam (Deep) $9.99

L'Oreal Sublime Bronze Self-Tanning Gelee (Medium-Deep) $8.99