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ANCHOR LEAD IN:
SPAM. WE DO EVERYTHING WE CAN TO KEEP IT OUT OF OUR INBOXES. BUT WHAT HAPPENS
WHEN THAT E-MAIL LOOKS LIKE IT CAME FROM A CLOSE FRIEND, A FAMILY MEMBER,
OR EVEN A BUSINESS ASSOCIATE?
----- GIVES YOU A HEADS UP ON A DANGEROUS NEW E-MAIL SCAM THAT MAY HAVE EVEN
THE MOST SAVVY COMPUTER USER DOING A DOUBLE TAKE.
TRACK ONE Length:
03
LAURA FINKELSTEIN (FINKEL-STINE) IS AN AVID E-MAILER.
SOT
KEY @: 04 Laura Finkelstein, Uses e-Mail
"I, use it to keep in touch with all my friends from home and college,
and I use it at work all the time."
TRACK TWO Length:
04
SO SHE DIDN'T THINK TWICE WHEN SHE RECEIVED AN E-MAIL FROM AN OLD PAL....
SOT
KEY@ : 15 Laura Finkelstein, Uses e-Mail
"The beginning line was something like 'Hi, I'm updating my address book.
Please, you know, fill out your information so we can stay in touch."
TRACK THREE Length:
04
IT SOUNDS INNOCENT...BUT LAURA IS WORRIED THAT SHE'S BEEN HOOKED BY A PHISH.
SOT
KEY @: 26 Lance Ulanoff, PC Magazine
"Phish is basically about fishing for personal identity information from
unsuspecting consumers."
TRACK FOUR Length:
14
IN OTHER WORDS, THEY'RE SCAM E-MAILS....
LANCE ULANOFF FROM PC MAGAZINE WARNS THEY LOOK VERY REAL.... THE LATEST VERSIONS
MIMIC ONLINE ADDRESS BOOK PROGRAMS LIKE PLAXO, LINKED IN, AND ORKUT... AND
THEY APPEAR TO COME FROM YOUR NEAREST AND DEAREST.
SOT
KEY @: 47 Lance Ulanoff, PC Magazine
"You name, it they want it. They want your name, they want your home
address, they want your passwords."
TRACK FIVE Length:
08
THE SET-UP, LOGOS, AND LINKS ARE EXACT COPIES OF LEGITIMATE COMPANIES, BUT
WHEN YOU HIT SEND...YOUR INFORMATION GOES STRAIGHT TO SCAM ARTISTS.
SOT
KEY @: 1:00 Lance Ulanoff, PC Magazine
"They sell it, they use it to infect you with viruses, they do anything
they can...they steal your identity."
SOT
NO KEY
"I didn't even really consider anything like that."
TRACK SIX Length:
07
SO, HOW CAN YOU AVOID A PHISHER'S BAIT? ULANOFF SAYS THE SECRET LIES IN THE
E-MAIL'S WEB LINK. IT LOOKS LIKE THE REAL DEAL, BUT....
SOT
NO KEY
"If you right click on it and do something called 'view source' you may
see a completely different story."
TRACK SEVEN Length:
13
YOU'LL SEE A STRING OF LETTERS AND NUMBERS. WITHIN THEM YOU SHOULD SEE A WEB
SITE ADDRESS THAT SHOWS WHERE THE LINK WILL "REALLY" TAKE YOU. IF
THE DESTINATION DOESN'T MATCH THE LINK IN THE ACTUAL EMAIL, IT'S A SCAM.
BUT...WHEN IN DOUBT...FOLLOW LAURA'S NEW PLAN:
SOT
NO KEY
"If I received this at this point I just wouldn't fill any of it out.
I'd pick up the phone and say 'did you send me this?'"
ANCHOR TAG
ULANOFF SAYS THAT IS ALWAYS YOUR SAFEST BET. BUT IF YOU DO FALL FOR A PHISH,
CONTACT WHATEVER INSTITUTIONS YOU PROVIDED INFORMATION ABOUT OR THAT WERE
NAMED IN THE E-MAIL.
SOURCES
Lance Ulanoff
Executive Editor
PC Magazine Online
28 East 28th Street
New York, NY 10016-7940
212-503-5564
lance_ulanoff@ziffdavis.com
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