ANCHOR LEAD IN:
IF YOU REALLY WANT TO COME BACK FROM LUNCH LOOKING GREAT, FORGET THAT QUICK SHOPPING TRIP. INSTEAD -- HOW ABOUT A QUICK FIX THAT'S STARING YOU IN THE FACE? MILLIONS OF SAME DAY, IN AND OUT COSMETIC PROCEDURES ARE PERFORMED EACH YEAR.
WHAT'S THE LATEST RAGE? A LUNCHTIME NOSE JOB, THAT PROMISES TO HAVE YOU BACK AT WORK BY TWO-P-M!
__________HAS THE HEADS UP!

TRACK ONE Length: :05
TWENTY YEARS AGO, NANCY LYNCH HAD NASAL RECONSTRUCTION BUT THE YEARS HAVE TAKEN THEIR TOLL...

SOT
KEY @ : :06 Nancy Lynch, Lunchtime Nose Job Patient
"I have noticed some imperfections as the years have gone by."

TRACK TWO Length: :13
NOT EVERY NOSE NEEDS AN EXTREME MAKEOVER. AND THE GROWTH OF SUCH 'LUNCHTIME COSMETIC TREATMENTS' AS BOTOX AND LIGHT CHEMICAL PEELS HAVE CHANGED THE WAY MANY PEOPLE NOW THINK ABOUT FIXING THESE IMPERFECTIONS...
THE LATEST TREND: QUICKIE NOSE JOBS...

SOT
KEY @ : 24 Nancy Lynch, Lunchtime Nose Job Patient
"Rather than go through the invasive overall surgery again, I decided to try having a filler put in."

TRACK THREE Length: :05
THE 'FILLER' IS ACTUALLY A SUBSTANCE CALLED 'RESTYLANE' (REST-UH-LANE). IT'S INJECTED INTO THE NOSE AND THEN...

SOT
KEY @ : 34 Dr. Lisa Donofrio, Associate Clinical Professor of Dermatology, Yale University School of Medicine
"I can mold it with my fingers to get the most aesthetically pleasing shape."

TRACK FOUR Length: :05
RESHAPING THE NOSE WITH RESTALYNE RARELY EVEN REQUIRES A LOCAL ANESTHETIC -- AND IT'S FAST!

SOT
KEY @ :43 Dr. Lisa Donofrio
Associate Clinical Professor of Dermatology, Yale University School of Medicine
"The procedure usually takes anywhere from five to fifteen minutes."

NATS
Length: :04
"I am unbelievably impressed. It looks fantastic.

TRACK FIVE Length: :03
OF COURSE, LUNCHTIME NOSE JOBS AREN'T FOR EVERYONE.

SOT
KEY @ : :55 Dr. Lisa Donofrio
Associate Clinical Professor of Dermatology, Yale University School of Medicine
"Someone who has an extremely large nose that only wants the nose to be smaller is not a good candidate for this procedure."

TRACK SIX Length: :10
CLIENT NOTE: SEE SOURCE INFO.
RESTYLANE MUST BE RE-INJECTED EVERY SIX TO TWELVE MONTHS, TOO. STILL, AT A FRACTION OF THE COST OF TRADITIONAL SURGERY, AND WITH NO DOWNTIME, LUNCHTIME NOSE JOBS ARE WINNING FANS...

SOT
KEY @ : 1:12 Nancy Lynch, Lunchtime Nose Job Patient
"I feel as if I could go right back to work, I'll put a little makeup on and I'm good to go."

SOT
KEY @: 1:25Dr. Lisa Donofrio, Associate Clinical Professor of Dermatology, Yale University School of Medicine
"What I really love about this procedure is that it's not this giant change, you know. It's small changes in the shape of the nose."

ANCHOR TAG:
DONOFRIO SAYS THAT THERE ARE PERMANENT FILLERS ON THE MARKET, BUT SHE LIKES RESTYLANE BECAUSE IT'S NOT DERIVED FROM ANIMALS. SHE SAYS IT'S BIO-COMPATIBLE WITH THE BODY, WHICH MEANS THE BODY DOESN'T REACT BADLY TO IT.

SOURCE INFO

Dr. Lisa Donofrio
New Haven, CT.
(203) 865-6143.
Assistant: Dana
DSanta125@yahoo.com

A board-certified Dermatologist and Dermatologic Surgeon, Dr. Lisa Donofrio is an Associate Clinical Professor of Dermatology at Yale University School of Medicine and an Assistant Clinical Professor of Dermatology at Tulane University School of Medicine. Dr. Donofrio graduated suma cum laude from Quinnipiac College and Tulane University School of Medicine, where she completed her residency in Dermatology and served as Chief Resident. She continues to conduct research projects on dermatologic therapy and surgical techniques.
Dr. Donofrio has written and lectured internationally and is the founder of the S.A.F.E. Technique of autologous fat transfer. She is a Fellow of the American Academy of Dermatology and a member of the American Society for Dermatologic Surgery and American Society of Liposuction Surgery.
Dr. Donofrio specializes in liposuction, fat transfer and facial and photo aging. She is a frequent guest expert on various television news programs.

Source information for Track Six:
Non-Surgical NoseJobs http://www.locateadoc.com/articles.cfm/1339/1313
Surgical Nose Jobs
www.plasticsurgery.org
Primary open rhinoplasty $3,152 - $6,500
Primary closed rhinoplasty $2,879 - $5,800
Primary Septoplasty/Turbinectomy $3,500 - $6,500
Secondary open rhinoplasty $7,000 - $9,000
Secondary closed rhinoplasty $2,643 - $10,000

Source information for Intro: http://www.locateadoc.com/articles.cfm/search/1284
Most of these procedures carry with them miniscule, if any, associated complications, and can be performed in such a short period of time that they are commonly referred to as "lunchtime" procedures. This is just one factor contributing to the rise in popularity of these types of procedures. According to statistics from the American Society of Plastic Surgeons (ASPS), over 7 million minimally invasive surgical procedures were performed in 2003, and with recent FDA approvals of Sculptratm and Restylane(r) facial fillers, that number promises to increase.