vTOP 10 GROCERY SHOPPING MISTAKES

ANCHOR LEAD IN:
GROCERY SHOPPING DURING THE HOLIDAY SEASON CAN SEND HEALTHY EATING HABITS UP THE CHIMNEY FASTER THAN SAINT NICK.
IF YOU WANT TO STAY WITHIN YOUR DIET AND YOUR BUDGET, YOU MIGHT WANT TO PAY MORE ATTENTION TO WHAT YOU TOSS INTO YOUR SHOPPING CART THAN WHAT YOU TOSS IN YOUR SALAD! IN TODAY'S HEADS UP, _________ HAS THE TOP TEN LIST OF GROCERY SHOPPING MISTAKES.

TRACK ONE Length: :06
THIS SUPERMARKET MAY LOOK INNOCENT- BUT AISLE AFTER AISLE, ITEM AFTER ITEM, IT'S FILLED WITH HEALTHY EATING LANDMINES!

MOS
NO KEY
"I do buy snacks, I buy potato chips..."

MOS
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"I usually cook for the family, so I always overbuy."

TRACK TWO Length: :08
JENNIFER MAY IS A REGISTERED DIETICIAN AT DIETWATCH.COM. SHE SAYS IT'S EASY TO MAKE MISTAKES AT THE SUPERMARKET...

SOT
KEY @ :21 Jennifer May, Registered Dietician, Dietwatch.com
"There seems to be a lot of conflicting information that comes out. There's always a new diet to follow..."

TRACK THREE Length: :08
INSTEAD OF JUMPING ON THE LATEST DIET BANDWAGON, GEAR UP FOR THE NEXT ROUND OF 'SURVIVAL: GROCERY SHOPPING'! AND THAT MEANS...THINKING AHEAD.

SOT:
Length: :02 NO KEY - QUICK
"We don't take the time to prepare for the meals ahead of time."

TRACK FOUR Length: :04
MANY OF OUR WORST MISTAKES ARE MADE BEFORE WE EVER LEAVE THE HOUSE!

MOS
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"I don't need a list."

TRACK FIVE Length:15
MAY SAYS WE SHOULD MAKE LISTS AND COMPARISON SHOP. TRYING NEW FOODS KEEPS MEALS INTERESTING AND CAN STAVE OFF UNHEALTHY EATING. AND SHOPPING DURING NON-PEAK HOURS WILL STOP YOU FROM GRABBING ANYTHING AND EVERYTHING IN SITE - JUST TO GET OUT OF THE STORE!

MOS
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"I avoid weekends at all costs!"

MOS
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"I tell myself, I'm not doing this again - but yet, it happens again (laughs)."

TRACK SIX Length: :12
ALWAYS CHECK LABELS AND EXPIRATION DATES. BUY PRE-PACKAGED FOODS ONLY OCCASIONALLY AND SKIP FAD FOODS.
MAY SAYS BYPASS THE SNACK AISLE COMPLETELY... AND DON'T LET COUPONS CONTRIBUTE TO OVER-EATING!

SOT
KEY @ : 1:15 Jennifer May, Registered Dietician, Dietwatch.com
"If we have a buy one, get one free deal, and we don't check the expiration date, the product may go bad before we can use it."

TRACK SEVEN Length: :04
SO, IF YOU'RE WATCHING YOUR WAISTLINE AND YOUR BOTTOM LINE, YOU MAY WANT TO READ BETWEEN THE LINES. I'M __________, AND THIS IS A HEADS UP.

ANCHOR TAG:
MAY SAYS TO REMEMBER THAT THERE ARE REALLY NO SHORTCUTS TO DOING IT RIGHT - SHE STRESSES BALANCE, VARIETY AND MODERATION IN BOTH EATING - AND SHOPPING!

SOURCE INFO

Jennifer May
Dietwatch.com
231-938-1321

Background: A U.S. Census Consumer Expenditure Survey (2002-03) found that, on average, an American family of four spent $5,357 or about 13 percent of their total annual expenditures, on food. Costs were slightly higher in the Northeast, ($5,771), lower in the South ($5,030), and about average in the Midwest: ($5,133). Fifty-eight percent of the total expenditure was spent on food at home.
The United States Department of Agriculture (USDA) tracks monthly costs of foods purchased at stores and prepared at home. In Oct. 2004, for example, the USDA's Center for Nutrition Policy and Promotion reported that an average American family of four with two children ages five and under spent $100 a week on a thrifty food plan, $154.90 on a moderate plan, and $191.10 on a more liberal spending plan. A family of four with one child aged six to eight and a second child between the ages of nine to 11 spent $115.80 on a thrifty food plan, $185.60 on a moderate plan and $224.70 on a more liberal plan.
http://www.oznet.ksu.edu/news/sty/2004/grocery_bill120804.htm