ANCHOR LEAD IN:
UNDER THE WEATHER? IMAGINE IF YOU COULD SEND MEDICAL TEST RESULTS TO YOUR
DOCTOR WHILE YOU STAYED IN BED, DRINKING HOT TEA? IT MAY SOUND TOO GOOD TO
BE TRUE, BUT IN TODAY'S HEADS UP -- __________ EXPLAINS HOW CELLPHONES ARE
TURNING INTO 'WELL-PHONES' FOR PATIENTS WITH A HOST OF AILMENTS.
TRACK ONE Length:
:06
SEVENTY YEAR OLD VERNON BRIKOWSKI (BRICK-COW-SKEE ) LOOKS PRETTY GOOD FOR
A GUY WHOSE HEART NEARLY GAVE OUT FIVE YEARS AGO...
SOT:
KEY @ : 07 Vernon Brikowski, Uses CardioNet monitoring system
"It was down to 17, 14 beats a minute and it should normally be up in,
72, around there."
TRACK TWO Length:
03
FUNNY THING WAS, VERNON DIDN'T EVEN KNOW HE WAS IN TROUBLE.
SOT:
KEY @ :20 Vernon Brikowski, Uses CardioNet monitoring system
"I was not really feeling any symptoms or anything where my heart was
slowing down, but this was recording on that machine."
TRACK THREE Length:
:10
VERNON'S HEART WAS BEING MONITORED BY A DEVICE THAT HOOKED UP TO HIS PHONE
AND SENT RESULTS TO HIS DOCTORS.
NOW, CELLPHONES CAN DO THE SAME JOB - MEANING VERNON WILL NEVER BE STUCK AT
HOME.
SOT
KEY @ :36 Donald Jones, Vice President, Business Development, Qualcomm Incorporated
"They literally can be going through the monitoring process while they're
driving down the freeway."
TRACK FOUR Length:
:05
A WHOLE SLEW OF MEDICAL CELLPHONES WILL BE ON THE MARKET IN THE NEXT FEW MONTHS...
SOT
KEY @ : :47 Don Jones, Vice President, Business Development, Qualcomm Incorporated
"A health cell phone uses the same infrastructure as regular cell phones,
but in this case the cell phone itself is designed to perform a health care
function."
TRACK FIVE Length:
:16
AND THEY DO A LOT MORE THAN MONITOR HEART RATES.
THERE'S A PHONE FOR DIABETICS THAT CAN CHECK BLOOD SUGAR LEVELS. IT HAS A
SLOT TO INSERT TEST STRIPS AND THE ABILITY TO SEND RESULTS STRAIGHT TO YOUR
DOCTORS.
THERE ARE ALSO PHONES FOR PEOPLE UNDER MEDICAL SUPERIVISON FOR SERIOUS WEIGHT
PROBLEMS.
SOT
KEY @ 1:10 Don Jones, Vice President, Business Development, Qualcomm Incorporated
"The phone can be used as a pedometer, as a calorie burn meter and an
activity monitor."
TRACK SIX Length:
:04
LONG-DISTANCE MONITORING GIVES PATIENTS FREEDOM, AND ALSO KEEPS MEDICAL BILLS
DOWN...
SOT
KEY @ : 1:19 Dr. Steven Rothman, Cardiologist, Monitors patients with CardioNet
system
"We can avoid prolonged hospitalizations because it gives an opportunity
to monitor those patients in their own home."
TRACK SEVEN Length:
:07
AND PORTABLE MONITORS GIVE A MUCH BETTER PICTURE OF A PATIENT'S HEALTH, TOO,
BECAUSE MONITORING IS GOING ON IN THE 'REAL WORLD'.
SOT
KEY @ : 1:32 Zach Cybulski, Sr. VP of Operations, CardioNet
"Having the ability to monitor those patients for a long period of time
increases the probability of finding out what's going on with them."
TRACK EIGHT Length:
03
BEST OF ALL, IT GIVES PATIENTS SOME PEACE OF MIND.
SOT
NO KEY
"I certainly do believe the monitor helped me and saved my life."
ANCHOR TAG:
JONES SAYS THE NEW CELLPHONES CAN ALSO BE EQUIPPED TO ALERT FAMILY MEMBERS
IN AN EMERGENCY.
SOURCE INFO
Qualcomm
Tina Asmer
858-651-1923
Donald Jones serves as vice president of business development for QUALCOMM
Incorporated. In this role, he is responsible for leading QUALCOMM's efforts
to
incorporate wireless technologies into the healthcare and medical devices
markets.Prior to joining QUALCOMM, Jones spent 22 years developing and growing
healthcare enterprises. He served as chief operating officer of MedTrans,
which is now American Medical Response, the world's largest emergency medical
services provider. Jones also served as founder and chairman of EMME, Mexico's
largest subscriber based health service, and senior vice president of marketing
for HealthCap, at the time, the second largest provider of women's healthcare
in the United States.
CardioNet
Anna MacNamara
570-881-4178
Zach Cybulski
Senior Vice President, San Diego Operations
Zach joined CardioNet from Otologics LLC, where he served as Vice President
of Technology and Operations. Previously Zach served in a number of executive
management positions with Medtronic Inc. and was Vice President of Operations
for Medtronic's Tachyarrhythmia Management Business. Zach received a BS in
Engineering from the University of Arkansas and an MBA from Arizona State
University.
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