High Tech Bling

ANCHOR LEAD
CALL IT A SIGN OF THE TIMES: HIGH TECH IS GOING HIGH FASHION!
NOW THAT EVERYONE AND THEIR SISTER IS CARRYING A CELL PHONE OR P-D-A...IT'S TIME TO MAKE YOUR GADGETS STAND OUT IN A CROWD.
HERE'S___________WITH A HEADS UP! ON HOW YOU CAN CUSTOMIZE YOUR CONTRAPTIONS JUST LIKE THE CELEBS DO!

TRACK ONE Length: 06
CHLOE HAS A PASSION FOR FASHION THAT GOES BEYOND WHAT'S IN HER CLOSET. SHE MAKES A STYLE STATEMENT WITH HER CELL PHONE.

SOT
Length: 06(Chloe Gotsis, Gadget Lover)
"Everywhere I go, even in stores, people stop me and are like, 'Wow, where did you get your phone? I love it!'"

TRACK TWO: Length: 07
CHLOE PUT A LITTLE BLING IN HER RING...ADORNING HER CELL PHONE WITH GEMS AND CRYSTALS. IT HELPED TURN HER TALKER INTO A HIGH TECH ACCESSORY.

SOT
KEY @: 16 Chloe Gotsis, Gadget Lover
"Scarves, handbags, shoes, big for me. Um, So, having a bling-ed out cell phone was just one more step."

TRACK THREE Length: 16
IT'S A TREND THAT'S TAKING OFF. AND IT'S NOT JUST STONES FOR YOUR PHONES. YOU CAN DRESS UP I-PODS, PDA'S, EVEN CAMERAS ... WITH EVERYTHING FROM CRYSTALS TO SNAKESKIN! YOU CAN EVEN PICK THE PATTERN.
WITH SOME COMPANIES, YOU SEND YOUR DEVICE AWAY. THERE ARE ALSO
DO-IT-YOURSELF KITS.

SOT
KEY @: 46 Molly Wood, CNET
"Over the top luxury is just really in right now. It's kind of a cultural phenomenon. "

TRACK FOUR Length: 10
CNET'S TECHNOLOGY WATCHER MOLLY WOOD SAYS GARNISHING GADGETS IS NOT ONLY A FORM OF PERSONAL EXPRESSION...IT MAKES PEOPLE FEEL LIKE PART OF THE IN-CROWD. WHILE YOU CAN GO 'ALL OUT' .....

SOT
KEY @: 1:00 Molly Wood, CNET
"There is a company that actually sells a cell phone that's platinum and diamonds and costs eighteen thousand dollars."

TRACK FIVE Length: 03
YOU DON'T NEED TO MAKE A STAR'S SALARY TO LIVE LIKE ONE...

SOT
KEY @: 1:09 Molly Wood, CNET
"You can buy a designer case for maybe a couple hundred dollars, that it will make it look like you're carrying rock star tech even if the phone itself isn't encrusted in diamonds."

TRACK SIX Length:06
THAT'S MORE CHLOE'S PRICE RANGE. SHE CHOSE A CUSTOM-MADE BURBERRY PATTERN FOR HER CELL...AND SAYS IT WAS A GOOD CALL.

SOT
Length: 03(Chloe Gotsis, Gadget lover)
"I mean if you look at the phone, it's a piece of art. "

ANCHOR TAG
CHLOE SENT HER PHONE AWAY TO BE CUSTOMIZED, BUT SAYS SHE LIKES THE IDEA OF DOING IT HERSELF NEXT TIME. THE KITS RUN JUST OVER A HUNDRED DOLLARS.

SOURCE LIST

Molly Wood
CNET
235 Second Street
San Francisco, CA
415-344-2208