ANCHOR LEAD
YOU JUMP IN YOUR CAR AND GET SET TO BACK UP... OR PUT ON YOUR BLINKER TO CHANGE LANES...
YOU ADJUST YOUR MIRRORS AND LOOK AROUND...BUT ARE YOU ABSOLUTELY POSITIVE YOU WON'T HIT SOMETHING...OR, MORE IMPORTANTLY... SOMEONE? BLIND ZONES AROUND YOUR VEHICLE ARE A DANGEROUS PROBLEM. BUT NOW... THERE'S A WAY TO MAKE SURE YOU NEVER DRIVE BLIND AGAIN...
_______ EXPLAINS.

SOT
Length: 04 (Janette Fennell, Founder, Kids And Cars)
"There is an area behind your vehicle you just can't see."

TRACK ONE Length: 06
IT'S A SCARY BUT SIMPLE FACT. BUT WHEN JANETTE FENNELL GETS IN HER VAN... SOMETHING UNUSUAL HAPPENS.

SOT
Length: 05(Janette Fennell, Founder, Kids And Cars)
"As soon as you put your vehicle in reverse you see an image right here."

TRACK TWO Length: 07
SHE CAN SEE EVERYTHING BEHIND HER. SHE HAD THIS CAMERA SYSTEM ADDED TO HER VEHICLE TO MONITOR THE BLIND ZONE BEHIND HER CAR.

NAT SOT Length: 01
(NATS-Rapid beeping)

TRACK THREE Length: 09
JANETTE SAYS THE DEVICE CAN BE A LIFESAVER. AS A CHILD SAFETY ADVOCATE... SHE'S TRACKED THE NUMBER OF CHILDREN ACCIDENTALLY BACKED OVER. IT'S STARTLING.

SOT
KEY @: 34 Janette Fennell, Founder, Kids And Cars
"Over 100 children every year are being killed and another 2500 at least are being treated in hospital emergency rooms."

TRACK FOUR Length: 04
CHANGING LANES OR PULLING OUT OF PARKING SPOTS CAN BE RISKY, TOO.

SOT
KEY@: 48 Phil Lienert, Edmunds.com
SOURCE: National Highway Traffic Safety Administration
"800,000 accidents every year are caused by blind spots."

TRACK FIVE Length: 08
PHIL LIENERT OF EDMUNDS-DOT-COM SAYS NUMBERS LIKE THAT ARE WHY ALL KINDS OF BLIND SPOT DETECTION SYSTEMS ARE HITTING THE MARKET. THEY CAN BE ADDED TO ANY CAR.

SOT
KEY @: 1:01 Phil Lienert, Edmunds.com
"A blind spot detection system, primarily, is used to prevent you from getting into an accident with another car that you wouldn't be able to see with your eyes."

TRACK SIX Length: 09
SOME... LIKE JANETTE'S... USE CAMERAS. OTHERS HAVE RADAR SENSORS AROUND THE CAR... AND SOUND AN ALARM IF YOU'RE ABOUT TO HIT SOMETHING. THE COST OF THIS ADDED SAFETY?

SOT
KEY @: 1:18 Phil Lienert, Edmunds.com
"Most suppliers are trying to prevent their blind spot detection systems from costing over $1,000."

TRACK SEVEN Length: 02
IF THAT STILL SOUNDS LIKE A LOT.. .CONSIDER THIS.

SOT
KEY @: 1:27 Janette Fennell, Founder, Kids And Cars
"That's probably the cost of what most people's deductible is on their auto insurance."

TRACK EIGHT Length: 07
BESIDES...JANETTE SAYS IT'S A SMALL PRICE TO PAY TO KEEP AN EYE ON YOUR FAMILY'S SAFETY.

ANCHOR TAG
WHEN SHOPPING AROUND... KEEP IN MIND THE PROTECTION YOU WANT. SOME SYSTEMS ONLY ACTIVATE ONCE YOU REACH A CERTAIN SPEED. SO... WHILE THEY OFFER PROTECTION ON THE HIGHWAY... THEY WOULDN'T ALERT YOU IF YOU WERE BACKING UP TOWARD A SMALL CHILD.

SOURCE LIST

Phil Lienert
Edmunds.com
plienert@edmunds.com
Mr. Lienert's family has been involved in the auto making industry for two generations. He is an editor for Edmunds.com, currently living in New York.

Janette Fennell
Kids and Cars
Leawood, KS
913-327-0013
Ms. Fennell is the founder and president of Kids and Cars, a non-profit organization focusing on child safety issues. She is also a user of a blind spot detection system.