YARD SALE MAKEOVER

ANCHOR LEAD IN:
AMERICA'S LATEST 'IN THING' IS THE MAKE-OVER. WE'RE RE-DESIGNING OUR WARDROBES, OUR FRONT YARDS, OUR HOUSES -- EVEN OUR WHOLE BODIES!
BUT HERE'S A MAKEOVER THAT ONLY LASTS FOR A DAY - AND IS MEANT TO ADD TO YOUR BOTTOM LINE - NOT WHITTLE IT AWAY! IN TODAY'S HEADS UP, REDESIGNING YOUR YARD SALE!

TRACK ONE Length: :02
IF YOUR GARAGE LOOKS ANYTHING LIKE THIS...

NATS
Length: :02
"Maybe we can line some more tables up here..."

TRACK TWO Length::01
YOU NEED ONE OF THESE...

NATS
Length: :01
Sound of chalk on board

TRACK THREE Length: :07
Source: http://win-edge.com/GarageSale.shtml
ABOUT 60-MILLION PEOPLE GO TO GARAGE SALES EACH YEAR. BUT IF YOU WANT YOURS TO BE A HIT, IT MAY BE TIME FOR A 'MAKEOVER'...

SOT:
Key @:16 Name: Elizabeth Wells Title: Associate Editor, Real Simple Magazine
"At a yard sale, you want to follow the same sort of philosophy that they have in a store. Location is very important."

TRACK FOUR Length: :08
WELLS SUGGESTS USING 'CURB APPEAL' - PUTTING POPULAR ITEMS OUT FRONT TO ATTRACT CUSTOMERS. IT'S LIKE WINDOW SHOPPING WITHOUT THE WINDOWS!

SOT
No Key @ 26: Name: Elizabeth Wells Title: Associate Editor, Real Simple Magazine
"The most popular items at a tag sale are things like baby equipment... strollers and toys for kids...furniture...kitchen appliances and tools...

TRACK FIVE Length: :10
GROUP SIMILIAR THINGS TOGETHER LIKE TOYS OR DISHES.
ANOTHER TIP: HANG CLOTHES NEAR A MIRROR. FORMER RETAILER LAURA KURZROC (KERZ-rock) KEPT HER EXPERIENCE IN MIND AS SHE SET UP FOR HER SALE.

SOT
Key @ : :48 Name: Laura Kurzroc Title: Holds an annual yard sale
"I think you have to present it in a way that's logical for people to see."

TRACK SIX Length: :05
REMEMBER THOUGH, JUST BECAUSE YOU'RE THINKING LIKE A STORE OWNER, DOESN'T MEAN YOU CAN CHARGE LIKE ONE...

SOT
Key @:58 Name: Elizabeth Wells Title: Associate Editor, Real Simple Magazine
"A good rule is an item should sell at 10% of its retail value."

TRACK SEVEN Length: :10
IS IT WORTH THE EXTRA EFFORT? THERE'S NO HARD EVIDENCE.
BUT IF YOU CAN DRAW MORE CUSTOMERS AND GET RID OF MORE JUNK, IT PROBABLY IS! JUST REMEMBER, THE CUSTOMER IS ALWAYS RIGHT!

SOT TAPE
No Key @ 1:10 Name: Laura Kurzroc Title: Holds an annual yard sale
"I think the main motivation for people is to find bargains. The delight of it for them is the challenge of the hunt."

ANCHOR TAG:
WELLS SAYS OCTOBER IS A PRIME YARD SALE MONTH, SO MAKE SURE TO GET THE WORD OUT. SHE SUGGESTS FREE POSTINGS ON WEBSITES SUCH AS CRAIGSLIST, GARAGE SALE HUNTER AND YARDSALE SEARCH .COM

Source Contact:

Laura Riley
Real Simple
1271 Ave. of the Americas
212-522-3423
Cell: 646-670-6388
laura_riley@realsimple.com

Additional resources:
http://win-edge.com/GarageSale.shtml