ANCHOR LEAD
Source:IDC, a Framingham, MA research firm
SEEMS EVERYONE'S DIVING INTO DIGITAL PHOTOS THESE DAYS. A RECENT SURVEY SHOWS AMERICANS BOUGHT NEARLY 10 MILLION DIGITAL CAMERAS IN THE FIRST HALF OF THIS YEAR ALONE! BUT WHILE WE'RE GETTING BETTER AT "POINT, SHOOT AND DOWNLOAD" ...EXPERTS SAY WE'RE NOT SO GOOD AT PRESERVING THE PICTURES.
HERE'S __________WITH A HEADS UP! ON HOW TO KEEP THOSE PRECIOUS MEMORIES FROM FADING AWAY.

NAT SOT Length: 02
"Tickle, tickle, tickle."

TRACK ONE Length: 05
KIM ARWOOD ENJOYS TAKING PICTURES OF HER KIDS. FOR HER... DIGITAL IS THE WAY TO GO.

SOT
KEY @: 08 Kim Arwood, Mother
"You know you got the picture."

TRACK TWO Length: 03
WHAT SHE DOESN'T KNOW IS... WILL SHE KEEP THE PICTURE?

SOT
Length: 02(Stephen Fletcher, Photographic Archivist, UNC-Chapel Hill)
"There's nothing that's forever."

TRACK THREE Length: 09
PHOTO ARCHIVIST STEPHEN FLETCHER SAYS MOST PEOPLE DON'T REALIZE THAT ONCE YOU DOWNLOAD YOUR FAVORITE SNAPSHOTS...IF YOU'RE NOT CAREFUL, YOU COULD END UP WITH FILES YOU CAN'T SEE.

SOT
KEY @: 25 Stephen Fletcher, Photographic Archivist, UNC-Chapel Hill
"The trick is having a digital file that your computer can read over a long period of time."

TRACK FOUR Length: 08
BEGIN BY SAVING THE FILES IN COMMON FORMATS... LIKE J-PEG... OR "TIF" FILES. THOSE CAN BE OPENED BY MOST ANY IMAGE SOFTWARE. ANOTHER TIP?

SOT
KEY @: 39 Stephen Fletcher, Photographic Archivist, UNC-Chapel Hill
"There's a little acronym that you may see out there called "LOCKSS," which stands for "lots of copies keep stuff safe."

TRACK FIVE Length: 22
FOR MOST OF US... THAT MEANS COPIES ON C-D. BUT CD'S CAN PHYSICALLY DETERIORATE. FLETCHER SUGGESTS USING COSTLIER "GOLD" CD'S WHICH LAST LONGER. AND RECOPY THE DISCS EVERY 3 YEARS OR SO. ALSO, DON'T LABEL A DISC WITH INK OR ADHESIVES-THEY CAN DAMAGE IT. INSTEAD... LABEL THE CASE.
THE BEST WAY TO SAVE IMAGES MAY BE BY PRINTING THEM YOURSELF... BUT BE CAREFUL.

SOT
KEY @: 1:11 Stephen Fletcher, Photographic Archivist, UNC-Chapel Hill
"Be aware that certain printers, certain papers, certain inks, they're only going to last a few years, 3, 4 years."

TRACK SIX Length: 12
SO INSTEAD... USE ARCHIVE GRADE PAPERS AND INKS. THEN... KEEP THE PHOTOS AWAY FROM LIGHT AND HUMIDITY. WITH THOSE SIMPLE STEPS... EVEN LITTLE NICOLE'S GRANDCHILDREN COULD SOMEDAY SEE THESE PICTURES.

ANCHOR TAG
NOTE TO CLIENTS:
The link is http://www.wilhelm-research.com
ONE MORE TIP. YOU CAN'T PRESERVE A PICTURE IF YOU CAN'T FIND IT, SO BE SURE TO FILE THE IMAGES IN A WAY THAT MAKES SENSE. A GOOD WAY IS TO INCLUDE THE DATE IN THE FILE NAME.

(additional tag information)
IF YOU'D LIKE TO SEE WHAT PRINTERS... PAPERS... AND INKS MAKE THE MOST LONG LASTING IMAGES... GO ON OUR WEBSITE. YOU'LL FIND A LINK TO A PAGE THAT TESTS MATERIALS TO SEE IF THEY'RE "ARCHIVE WORTHY".

SOURCE LIST

Stephen Fletcher
919-962-7992
fletches@email.unc.edu
University of North Carolina at Chapel Hill
Chapel Hill, North Carolina

Mr. Fletcher holds an undergraduate degree in photography and a Master's degree in Museum Studies. He has worked as an archivist for 22 years in California, Indiana and North Carolina. He is currently the Photographic Archivist for the North Carolina Collection at the University of North Carolina at Chapel Hill.