ANCHOR INTRO:
IF YOU THINK TOOLBELTS, DRILL BITS AND POWER SAWS ARE THE STUFF OF MAN'S WORK, JUST TAKE A LOOK AROUND ANY HOME IMPROVEMENT STORE THESE DAYS. ODDS ARE THE CUSTOMER BASE ISN'T QUITE AS BRAWNY AS IT USED TO BE. MANY OF TODAY'S HANDYMEN ARE, WELL, WOMEN ---MORE CONCERNED WITH HAMMERING A NAIL THAN BREAKING ONE! WITH TODAY'S HEADS UP TREND...HERE'S ________________.

TRACK ONE Length: 02
KRISTIE LANGLOIS (LAING-wah) HAS THE POWER...

NAT SOT
Length: 01
(nets of drill spinning)

TRACK TWO Length: 04
...THE POWER TO FIX, HANG, OR PUT TOGETHER WHATEVER SHE SETS HER MIND TO.

SOT
KEY @: 11 Kristie Langlois, Do-it-Yourselfer
"The bathroom 2 cabinets, TV shelf and book shelves. I'll hang pictures and drapes."

TRACK THREE Length: 10
Source: all you Magazine, 2005
SHE'S PART OF A NEW WAVE OF WOMEN HAMMERING SALES CLERKS ABOUT REPAIR PROJECTS AND DRILLING FOR INFORMATION ON TOOL TIPS. IN FACT, ACCORDING TO A NEW SURVEY BY ALL YOU MAGAZINE,

SOT
KEY @: 26 Davida Sidrane, Editor, all you Magazine
CLIENT NOTE: (the title of the magazine is all lowercase)
"66% of women have used a power drill."

TRACK FOUR Length: 09
AND 61% HAVE PUT UP A SHELF. THEY'RE NOT ALL SINGLE, EITHER. NEARLY THREE QUARTERS OF THOSE SURVEYED ARE MARRIED...BUT ARE THE DESIGNATED 'DO-IT-YOURSELF'ERS' IN THEIR FAMILIES.

SOT
KEY @: 39 Davida Sidrane, Editor, all you Magazine
"All of those wonderful makeover shows and home improvement shows that are on network and cable TV have really enabled women and empowered women to want to do it themselves."

TRACK FIVE Length: 05
THE FEMALE PHENOMENON IS NO FAD. IN FACT...IT'S SPAWNING WHOLE NEW PRODUCT LINES.

SOT
KEY @: 54 Davida Sidrane, Editor, all you Magazine
"Power tools that are being marketed to, and being made for, women. They're lighter; they're easier to hold."

TRACK SIX Length: 09
EXPERTS SAY...IF YOU GO WITH A CORDLESS POWER TOOL, LOOK FOR ONE THAT'S LIGHT BUT WITH ENOUGH PICK-ME-UP TO GET THE JOB DONE. AND IF YOU'RE BUILDING AN ENTIRE TOOL BOX, DON'T SKIP THE BASICS.

SOT
Length: 05 (No key/Davida Sidrane, Editor, all you Magazine)
"You need a hammer, tape measure, pliers. A laser level is a really great tool."

TRACK SEVEN Length: 10
YOU CAN EVEN GET A PRE-ASSEMBLED KIT FOR ABOUT 50 DOLLARS. WOMEN LIKE KRISTIE HANDLE THE WORK THEMSELVES TO SAVE MONEY, BUT INSIST THEY GAIN MORE THAN CASH...THEY GAIN CONFIDENCE..

SOT
KEY @: 1:25 Kristie Langlois, Do-it-Yourselfer
"It makes you feel good, ya know, because you did it."

ANCHOR TAG:
Source: National Association of Realtors
EXPERTS SAY IT'S IMPORTANT TO MAKE SURE THE PROJECTS YOU PICK ARE SOMETHING YOU'RE CAPABLE OF TAKING ON-AND, UNLESS YOU'RE LICENSED.... LEAVE THINGS LIKE ELECTRICAL AND PLUMBING TO THE EXPERTS.

(additional tag information)
ANOTHER REASON FOR THE GROWING TREND: ACCORDING TO THE NATIONAL ASSOCIATION OF REALTORS, SINGLE WOMEN NOW BUY ONE OF EVERY FIVE HOMES, AND THAT NUMBER IS ONLY EXPECTED TO GROW.

SOURCE INFORMATION

Davida Sidrane,
Editor, all you Magazine
Contact: Jill Smithgall
Public Relations Manager
all you Magazine
135 W 50th Street
New York, NY 10020
212-522-7576
jill_smithgall@allyou.com

all you is a new magazine that speaks directly to value-conscious American women. Its contents include articles on taking care of yourself, healthy and fast ways to feed your family, clothes you can wear and afford, do-it-yourself home repair projects, relationship advice from real women, and easy-to-make decorating ideas.