Euro Chic

ANCHOR INTRO:
AS WE HEAD INTO FALL ...IT CAN ONLY MEAN ONE THING: IT'S TIME TO SHOP! WOULDN'T IT BE GREAT TO GET YOUR HANDS ON THE LATEST STYLES STRAIGHT OUT OF PARIS OR MILAN? BUT, WHO CAN AFFORD A TRIP OVERSEAS THESE DAYS WHEN WE CAN'T EVEN AFFORD THE GAS IN OUR CARS? HERE'S_______WITH A HEADS UP ON HOW TO BE ON THE FOREFRONT OF FASHION WITHOUT EVER LEAVING HOME!

TRACK ONE Length: 05
CINDY LEGGETT-FLYNN (LEG-it flin) IS ADMITTEDLY A SHOE-FREAK --- HOOKED SOLELY ON EUROPEAN BRANDS.

SOT
KEY @: 07 Cindy Leggett-Flynn, Online Shopper
"...the style, the design, and also the fit, which I think is somewhat different from US products."

TRACK TWO Length: 09
BUT SHE DOESN'T HAVE TO BOOK A FLIGHT...OR EVEN WEAR OUT HER SOLES LOOKING FOR HER NEXT NEAT PAIR. SHE LETS HER FINGERS DO THE WALKING...TURNING TO THE INTERNET FOR HER EUROPEAN FIX.

SOT
Length: 03(No key/Cindy Leggett-Flynn, Online Shopper)
"I do browsing and that's one of the best parts about shopping online."

SOT
KEY @: 24 Hilary Bowers, YOOX.Com
"People are continuously looking for fashion online, especially from Europe, as most of the trends and most of the designers are really honed in Europe."

TRACK THREE Length: 11
BUSINESS IS BOOMING AT A GROWING NUMBER OF WEBSITES, LIKE YOOX-DOT-COM, (YOUKS) THAT TEAM UP WITH A VARIETY OF EUROPEAN DESIGNERS AND VENDERS. AND WHILE HIGH FASHION IS IN HIGH DEMAND, IT'S NOT COMPLETELY ABOUT THE CLOTHES

SOT
KEY @: 44 Hilary Bowers, YOOX.Com
"Everything from vintage collectibles. Even books, music and design objects."

TRACK FOUR Length: 10
OFFICIALS AT YOOX-DOT-COM SAY AMERICAN LIKE TO BUY DIRECT TO AVOID POSSIBLE MARK-UPS ON EUROPEAN GOODS SOLD IN U-S STORES. OTHER TIMES, IT'S NOT ABOUT PRICE, BUT SELECTION.

SOT
KEY @: 1:01 Hilary Bowers, YOOX.Com
"The typical consumer is looking for the breadth of product that they cannot find elsewhere in other stores."

TRACK FIVE Length: 04
IF YOU'RE WORRIED ABOUT LANGUAGE BARRIERS, LARGER SITES SAY IT'S NO LONGER A PROBLEM.

SOT
KEY @: 1:11 Hilary Bowers, YOOX.Com
"We have a website that's completely translated in various languages from Japanese to German to French to the United States English and the UK English."

TRACK SIX Length: 10
AND PRICES ARE OFTEN LISTED ACCORDING TO YOUR LOCAL CURRENCY TO AVOID CONVERSION CONFUSION...
CINDY SAYS SHE'S SOLD...AND PLANS TO KEEP CLICKING HER WAY TO A JETSETTER'S LIFESTYLE !

SOT
Length: 03(No key/ Cindy Leggett-Flynn, Online Shopper)
"I actually have become completely dependent on shopping online."

ANCHOR TAG:
AND AS WITH ALL ONLINE PURCHASES, MAKE SURE YOU'RE CLEAR ON THE SHIPPING AND RETURN POLICIES.
SOME SITES, LIKE YOOX-DOT-COM ACTUALLY HAVE DISTRIBUTION CENTERS IN THIS COUNTRY, SO YOU'LL GET TO BUY EUROPEAN, BUT HAVE IT SHIPPED FROM RIGHT INSIDE THE STATES.

FOR STATION USE ONLY:

Hilary Bowers
Spokesperson, YOOX.COM
213 W. 23rd Street
New York, NY
212-226-2925
hilary @banzaid.com