Food For Thought

ANCHOR LEAD IN:
Source: Teenage Research Unlimited
KIDS THESE DAYS...OVER AND OVER AGAIN WE HEAR ABOUT HOW THEY ARE SO CONSUMER-MINDED. IN FACT, TEENS SPEND ABOUT 200-BILLION DOLLARS A YEAR! BUT INCREASINGLY, THEY'RE USING THAT SPENDING POWER TO MAKE SOCIAL CHANGE. IN TODAY'S HEADS UP - SOME FOOD FOR THOUGHT.

TRACK ONE Length: :09
WE'VE ALL HEARD THE EXPRESSION 'PUTTING YOUR MONEY WHERE YOUR MOUTH IS'. AND THAT'S EXACTLY WHAT EIGHTH GRADERS EMMA, KAYLA AND THERESE (TUH-REZZ) ARE DOING, LITERALLY...ALL TO MAKE A POLITICAL STAND.

NATS Length: 01
Nat sting

TRACK TWO Length: :10
THE GIRLS BUY PRODUCTS - LIKE FAIR TRADE CHOCOLATE AND ETHOS (EE-THOHS) WATER - SPECIFICALLY BECAUSE THEY KNOW PART OF THE PROFITS HELP SUPPORT FARMERS AND BRING CLEAN WATER TO CHILDREN.

SOT:
KEY @: :21 Emma Lewis, Eighth Grader
"It's not difficult to help, and little things that you do can really influence the lives of other people."

TRACK THREE Length: :07
MICHAEL WOOD'S COMPANY RESEARCHES TEENAGE HABITS. HE SAYS MAKING A CLEAR LINK BETWEEN A PRODUCT AND A CAUSE DRAWS KIDS.

SOT:
KEY @: :34 Michael Wood, Vice President, Teenage Research Unlimited (TRU)
"If you're a beverage company, make it about water, if you're a footwear company, make it about shoes."

TRACK FOUR Length: :09
EXPERTS HAVE FOUND A GROWING NUMBER OF TEENS NOW USE THEIR SPENDING POWER TO HELP CAUSES THEY CARE ABOUT. BUT WOOD SAYS TEENS ARE ALSO WARY OF BEING TAKEN ADVANTAGE OF...

SOT:
KEY @: :50 Michael Wood, Vice President, Teenage Research Unlimited (TRU)
"Teens are watching very carefully to make sure that companies are involved in social causes and sponsoring social causes because it's the right thing to do and not just another marketing ploy."

TRACK FIVE Length: :07
MANY TEENS ARE INTO 'WEARING THEIR CARING' WITH CAUSE-RELATED WRIST BANDS AND T-SHIRTS...AND THEY WANT INSTANT GRATIFICATION...

SOT:
KEY @: 1:09 Michael Wood, Vice President, Teenage Research Unlimited (TRU)
"They don't want to plant a tree and come back 20 years later and see how much it's grown."

TRACK SIX Length: :03
THE KIDS SAY THEY SEARCH THEIR CAUSES CAREFULLY...

SOT:
KEY @: 1:20 Therese LaRue, Eighth Grader
"Anything that catches my fancy I'll write it down. And later when I get home I'll Google it so I can learn about it."

SOT:
KEY @: 1:23 Kayla Kleinman, Eight Grader
"Even if we can't do as much as if we could if we were adults, it's still important that we are helping the way that we can help."

ANCHOR TAG:
RECENTLY EMMA, KAYLA AND THERESE HELD A FUNDRAISER FOR FAIR TRADE AND RAISED 4-THOUSAND DOLLARS FOR THE CAUSE - NOT SOMETHING TO SNEEZE ABOUT.

SOURCE INFORMATION:

Michael Wood
Vice President
Teenage Research Unlimited
Northbrook, Illinois
847-564-3440, ext 232
michaelw@teenresearch.com

Teenage Research Unlimited (TRU) has pioneered the field of teen research. But, more importantly, we continue to innovate. We're at the forefront of developing new and better methods for researching teens and sharing those learnings with clients.

Founded in 1982 as the first marketing-research firm to specialize exclusively in teenagers, TRU's initial vision remains true today: to develop an unparalleled expertise in the teenage market, and to offer our clients virtually unlimited methods for researching teens.