ANCHOR LEAD:
WE LOVE THE CONVENIENCE OF 4-1-1 DIRECTORY ASSISTANCE.
BELIEVE IT OR NOT-WE MAKE MORE THAN FIVE BILLION 4-1-1 CALLS A YEAR!
BUT WITH EVERY CALL - THAT'S MONEY OUT OF OUR POCKETS.
THAT IS-UNTIL NOW.
________ _______ GIVES US A HEADS UP ON HOW TO GET 4-1-1 FOR FREE.

NAT SOT Length: :02
(Nats)"This is Bob Martin...Can you meet me about 1:30.."

TRACK ONE Length: :10
BOB MARTIN'S JOB AS A MARKETING CONSULTANT IS ALL ABOUT 'CONNECTIONS.'
AND TO CONNECT IN TODAY'S WORLD, HE NEEDS PHONE NUMBERS.
BUT USING 4-1-1 CAN REALLY COST HIM.

SOT
KEY @: :12 Bob Martin, Marketing Consultant
"Once I saw the telephone bill, uh, it really shocked me, how often I was using it and how much it was costing me."

NAT SOT Length: :02
(Nats)" Tony's café."

TRACK TWO Length: :09
BUT ONE NEW 'CONNECTION' IS PAYING OFF FOR BOB.
FREE 411 DIRECTORY ASSISTANCE...THAT'S RIGHT. 4-1-1...ABSOLUTELY FREE.

NAT SOT Length: :02
(Nats) "5-1-7-6..."

TRACK THREE Length: :13
NEW SERVICES LIKE "EIGHT-HUNDRED-FREE-4-1-1" --- AND "EIGHT-HUNDRED-4-1-1-METRO" ARE AVAILABLE BY PHONE AND AND, AS WITH MANY SERVICES, ON THE INTERNET.
MARKET ANALYSTS SAY THESE NEW PLAYERS ARE SHAKING UP THE INDUSTRY.

SOT
NO KEY Saroja Girishankar, Pelorus Group
"The caveat is that they are still very untested. The good thing is that you don't pay for it. If you are someone who makes 5-10 calls you walk away saving $15.00 or $10.00 at the very least."

TRACK FOUR Length: :21
THE SAVINGS CAN BE BIG.
WIRELESS SERVICES CHARGE AN AVERAGE DOLLAR FIFTY PER CALL..
. AND CALLING '4-1-1' FROM WIRED LINES CAN RANGE FROM ABOUT 35 CENTS FOR A LOCAL CALL -- TO A DOLLAR-TWENTY FIVE CENTS NATIONALLY..
BUT EVEN THE FREE SERVICES MAY COST YOU SOMETHING-NOT IN DOLLARS -BUT IN TIME.
YOU MAY HAVE TO LISTEN TO AN AD BEFORE YOU GET YOUR NUMBER.

NAT SOT Length: :03
"This call brought to you by Enterprise rent-a-car."

TRACK FIVE Length: :11
AS MORE PEOPLE CONNECT WITH FREE 4-1-1....
THE PAY SERVICES ARE SCRAMBLING TO COMPETE.
NOW THEY'LL GIVE YOU ANYTHING FROM STOCK QUOTES TO SPORTS SCORES TO MOVIE TIMES.
EVEN DRIVING DIRECTIONS.

NAT SOT Length: :01
"...street, Northwest."

SOT
KEY @: 1:32 Saroja Girishankar, Pelorus Group
"The whole point of it is to give more value for what they're charging.."

TRACK SIX Length: :04
BOB MARTIN SAYS 'FREE 4-1-1' ISN'T PERFECT.
BUT THE PRICE IS RIGHT.

SOT
NO KEY Bob Martin, Marketing Consultant
"My guess is its going to save me between 50 and 75 dollars a month. So, its worth it to me."

ANCHOR TAG:
MARKET ANALYSTS SAY BECAUSE THE FREE SERVICES ARE SO NEW-THEY DON'T YET HAVE THE DATA BASES AND COVERAGE THAT THE PAY SERVICES DO.
SO YOU MAY NOT GET THE NUMBER YOU'RE LOOKING FOR EVERY TIME.
THE CONSUMER IN OUR STORY REPORTED ABOUT AN 80 PERCENT SUCCESS RATE.

SOURCE INFORMATION:

Saroja Girishankar
Pelorus Group33 Second St.
Suite J
Raritan,N.J. 08869
(908)707-1121

The Pelorus Group is an independent market research and consulting company in the telecommunications industry. They conduct research and provide analysis on emerging trends.

Extra Information:

**According to Pelorus Group, 411 services are broadening their approach to be more than just "directory assistance," but full information services. Not only will they cover basic DA, but they'll also offer a full range of information services the customers can have delivered at the time and in the format of their choosing.

**For now, the information services available on 411 are mostly audible only. But with continued integration of voice and data communications, it will soon be available in a range of formats.

** A recent PELORUS Group survey of 613 detailed user interviews of wireless users who have used wireless directory assistance and the internet found:
53% of wireless users use wireless directory assistance
The typical user of director assistance is female, under 44 years of age, college educated and with an income of over 45K

**411 Directory Assistance is a seven billion dollar a year industry.