ANCHOR LEAD:
HOW MANY TIMES HAS THIS HAPPENED TO YOU? YOU THINK YOUR CELL PHONE IS IN YOUR POCKET OR PURSE...BUT WHEN YOU CHECK, IT'S MISSING. OR YOU'VE GOT IT, BUT IT FALLS OR YOU SPILL SOMETHING ON IT. BUYING A BRAND NEW REPLACEMENT CAN REALLY COST YOU! TONIGHT, _________ SHOWS YOU ONE WAY EXPERTS SAY YOU CAN RING UP SAVINGS!

TRACK ONE Length: 08
LIKE MOST OF US, STORE OWNER WARREN FIELDS SUFFERS THE OCCASSIONAL DROPPED CALL. BUT WHEN IT COMES TO DROPPED PHONES...HE'S GOT A REAL CONVERSATION PIECE!

SOT
KEY @: 10 Warren Fields, Buys Used Cells
"I've dropped one off the side of my boat into the water. I dropped one into a mud puddle. My son put one in the toilet."

TRACK TWO Length: 05
WARREN WAS TIRED OF ALL HIS MONEY GOING DOWN THE DRAIN... SO HE DECIDED TO BUY USED.

SOT
KEY @: 21 Warren Fields, Buys Used Cells
"They might not look as pretty, they might not be brand new, but they work!"

TRACK THREE Length: 07
WARREN IS NOT ALONE. EXPERTS SAY THE USED CELL PHONE MARKET IS GROWING FAST. C-NET'S TOM MERRITT SAYS COST IS ONLY ONE REASON...

SOT
KEY @: 32 Tom Merritt, CNET
"You need to get yourself to an end of a contract and you've damaged your previous phone, or if you're just wanting a basic phone."

TRACK FOUR Length: 13
YOU'LL FIND DIFFERENT MAKES AND MODELS FOR SALE ON SITES LIKE CRAYTONELECTRONICS.COM, CELLPHONESHOP.NET, USEDCELLPHONES.COM AND EBAY! SECOND HAND CELLS MIGHT NOT HAVE ALL THE LATEST BELLS AND WHISTLES, BUT THEY'RE MUCH CHEAPER.

SOT
KEY @: 54 Tom Merritt, CNET
"Depending on where you get it, it can cost anywhere from five dollars on up to, you know, fifty."

TRACK FIVE Length: 09
MARC ZUCCATO IS WITH CRAYTON ELECTRONICS. HE SAYS USED PHONES ARE EASY TO ACTIVATE. IT ALL DEPENDS ON YOUR CARRIER. SOME WILL ASK FOR YOUR PHONE'S SERIAL NUMBER.

SOT
KEY @: 1:09 Marc Zuccato, Crayton Electronics
"You give that to the representative, they tell you to hit a few buttons to program the phone, and you're off to the races."

TRACK SIX Length: 10
OR IF YOUR OLD PHONE'S INFORMATION IS CONTAINED ON A COMPUTER CHIP SIM CARD...YOU MIGHT BE ABLE TO JUST POP IT IN! BUT IS A USED CELL ALWAYS USER FRIENDLY? MERRITT SAYS THERE IS A DOWNSIDE.

SOT
Length: 03(Tom Merritt, CNET)
"Rechargeable batteries actually wear out over time."

TRACK SEVEN Length: 01
HIS RECOMMENDATION?

SOT
KEY @: 1:28 Tom Merritt, CNET
"Buy a new battery for the used cell phone. Take that into account when you're paying the cost."

TRACK EIGHT Length: 03
WARREN SAYS HE CAN'T IMAGINE BUYING A CELL ANY OTHER WAY NOW!

SOT
Length: 03(Warren Fields, Buys Used Cells)
"Every phone that we break, we're just gonna replace it with a used phone!"

ANCHOR TAG:
EXPERTS SAY LOOK FOR A USED CELL PHONE THAT COMES WITH A WARRANTY...MOST DO NOW-A-DAYS....AND LOOK FOR A USED CELL COMPANY THAT IS REGISTERED WITH THE BETTER BUSINESS BUREAU.

SOURCE INFORMATION:

Tom Merritt
Editor, CNET
235 Second Street
San Francisco, CA
Media Contact:
Jenifer Concepcion
Manager, Public Relations
Office: (415) 344-2441
Email: jenifer.concepcion@cnet.com
Tom Merritt connects with CNET's audience by showing them how to get the most out of their consumer electronic and personal technology purchases, whether it's through the top-rated podcast "Buzz Out Loud", CNET newsletters, or help and how-to videos. With 20 years of experience in journalism and media, Tom is an expert at demystifying tech jargon, and helping consumers find the excitement and usefulness in their tech gear. Before CNET, Tom worked at TechTV where he was the executive Web Producer and a radio host.

Marc Zuccato
Crayton Electronics
22807 Heslip
Novi, MI
(248) 980-7525
www.craytonelectronics.com
Marc Zuccato is the co-owner of CraytonElectronics.com. He purchases phones and accessories, oversees quality control, and is the spokesperson for the company. Zuccato graduated from the University of Michigan in 1990.