ANCHOR LEAD IN:
WHEN YOU THINK OF SOMEONE GETTING LIPOSUCTION, YOU MOST LIKELY ENVISION AN OVERWEIGHT PERSON AS THE PATIENT. BUT THESE DAYS, YOU MIGHT BE SURPRISED AT THE PEOPLE PAYING FOR THE PROCEDURE. ____________ HAS A HEADS UP ON THE NEW TREND IN BODY SCULPTING!

TRACK ONE Length: 07
JENNIFER DEAN LOVES THE WAY SHE LOOKS IN HER JEANS NOW... AFTER HAVING PLASTIC SURGERY TO ADJUST HER BODY WHEN NOTHING ELSE WORKED.

SOT
KEY @ : 09 Jennifer Dean, Liposuction Patient
"As hard as I would work out, I just couldn't seem to get the shape that I wanted."

TRACK TWO Length: 18
SOURCE: American Society for Aesthetic Plastic Surgery (ASAPS).
SO, JENNIFER TURNED TO LIPOSUCTION, JOINING MORE THAN 450-THOUSAND OTHER AMERICANS WHO USE THE PROCEDURE EACH YEAR. BUT SHE'S DIFFERENT THAN MOST, BECAUSE SHE ONLY HAD OUNCES TAKEN OFF. SHE WASN'T TRYING TO LOSE WEIGHT. SHE USED LIPO TO SCULPT HER BODY, WITH SPECIAL ATTENTION TO HER BACK-SIDE.

SOT
KEY @ : 32 Jennifer Dean, Liposuction Patient
"He just gave me a fuller look to my buttocks. The girls that I worked with, they thought I was crazy...say oh you know...you don't need it, you don't need it."

TRACK THREE Length: 12
JENNIFER IS PART OF A GROWING TREND-WOMEN WHO ACCORDING TO MOST STANDARDS, ARE THIN, BUT WANT LIPOSUCTION TO FIX PROBLEM AREAS THAT MANY OF US NEVER CONSIDER. FAT AROUND THE BRA, BACK, BUTT...AND KNEES.

SOT
KEY @ : 49 ( SHORT) Dr. Lawrence Reed, Plastic Surgeon
"It's only in recent years we adopted it for miniscule amounts."

TRACK FOUR Length : 12
DR. LAWRENCE REED IS JENNIFER'S SURGEON AND ALSO SPOKESPERSON FOR THE AMERICAN SOCIETY FOR ASTHETIC PLASTIC SURGERY. HE SAYS LIPO HAS CHANGED OVER TIME-FROM REMOVING POUNDS IN THE PAST...TO NEXT TO NOTHING NOW...

SOT
KEY @ : 1:06 Dr. Lawrence Reed, Plastic Surgeon
"The volumes are inconsequential; you're talking about ounces sometimes."

TRACK FIVE Length: 09
HE SAYS THIS TREND IS DRIVEN BY NEW FASHION-THINGS LIKE LOW-RISE JEANS, WHICH HIS CLIENTS WANT TO WEAR WITHOUT A ROLL HANGING OVER THE BELT. ARE THE SURGERY RISKS WORTH THE RESULTS?

SOT
KEY @ : 1:21 Dr. Lawrence Reed, Plastic Surgeon
"If it were a high risk procedure, or had incredible down time, or was very expensive, I would say it's not worth it."

TRACK SIX Length : 06
BUT JENNIFER WENT BACK TO WORK THE DAY AFTER HER LIPO, AND ALL BRUISING WAS GONE WITHIN WEEKS. SHE LOVES HER RESULTS.

SOT
NO KEY
"I'm very, very pleased when I look in the mirror now."

ANCHOR TAG:
THERE ARE RISKS FOR LIPOSUCTION, INCLUDING INFECTION AND SCARRING. IF YOU'RE CONSIDERING A PROCEDURE, BE SURE TO MAKE SURE YOUR DOCTOR IS CERTIFIED.

STATION INFORMATION:

FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Dr. Lawrence Reed
Fax 212-517-6832
(212) 772-8300, Contact: Olga
The Reed Center
45 East 85th Street
New York, NY 10028

Dr. Lawrence S. Reed is a board-certified plastic surgeon, a diplomate of the American Board of Plastic Surgery and a Fellow of the American College of Surgeons.

He completed his six years of training in general surgery at the University of Pennsylvania Graduate Hospital. He then received his plastic surgery training at the former New York Hospital/Cornell Medical Center, ending with a fellowship at Memorial Hospital.

Dr. Reed is a clinical assistant professor of surgery (plastic surgery) at Weill Medical College of Cornell University. He is in private practice in New York City and his affiliations include New York-Presbyterian Hospital, Manhattan Eye, Ear and Throat Hospital and the Singer Division of Beth Israel Medical Center.

An author of numerous articles in the field of plastic surgery, Dr. Reed is active in the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery. He chairs the Accreditations Committee of the American Association for the Accreditation of Ambulatory Surgery Facilities and is a member of the Northeastern Society of Plastic Surgeons and the International College of Surgeons.