ANCHOR LEAD:
DO YOU OWN JEWELRY THAT YOU'RE NOT WEARING ANYMORE?
IT MAY BE A GREAT TIME TO TAKE STOCK OF YOUR TRINKETS. PRECIOUS METALS ARE WORTH A PRETTY PENNY RIGHT NOW...
IN TODAY'S HEADS UP!_____ _____ TELLS US WHY THOSE BAUBLES AND BANGLES MAY BE WORTH SOME BUCKS!

NAT SOT Length: 02
"I'll take a look at what you have, Simon..."

TRACK ONE Length: 06
JEWELRY STORE OWNER BRETT BARRAD (bar-ODD) SAYS BUSINESS IS GOOD...
BUT THESE DAYS, HE'S THE ONE DOING MOST OF THE BUYING...

SOT
NO KEY
"We'll weigh up the gold, see what the price of gold was on that day, determine the purity of the gold..."

TRACK TWO Length: 06
GOLD PRICES ARE NEAR A TWENTY-FIVE YEAR HIGH-
SO LOTS OF CUSTOMERS ARE TOTING IN THEIR TREASURES AND COMING AWAY WITH CASH.

SOT
KEY @: 21 Brett Barrad, Jewelry Store Owner
"They're going to get maybe 60, 70, 80% of the gold value out of it; and sometimes more."

NAT SOT Length: 02
"This is just not in style anymore."

TRACK THREE Length : 04
TONI MARIE ABBEY HOPES TO MAKE SOME MONEY OFF SOME JEWELRY BOX REJECTS....

SOT
KEY @: 35 Toni Marie Abbey, Selling Her Jewelry
"I think with the price of gold, if I haven't worn something in 4 years, there really isn't any reason for me to hang onto it anymore."

TRACK FOUR Length : 14
BUT KEEP IN MIND, SELLING FOR SCRAP WILL NOT BRING YOU ANYTHING NEAR RETAIL VALUE...
FOR EXAMPLE, A 14- KARAT GOLD CHAIN THAT RETAILED FOR 500- DOLLARS MAY BRING YOU 250- DOLLARS FOR SCRAP...MORE OR LESS...DEPENDING ON THE DEAL YOU STRIKE.

NAT SOT Length: 03
"I'm hoping to get somewhere in the neighborhood of $100..."

TRACK FIVE Length: 04
JEWELERS WILL OFTEN PAY MORE FOR ARTISTIC ITEMS THEY CAN RE-SELL.

SOT
KEY @: 1:03 Cos Altobelli, American Gem Society
"Some pieces can have the provenance that would make them quite valuable, but you wouldn't know until you had them appraised."

TRACK SIX Length: 12
SO, YOU MAY WANT TO VISIT AN EXPERIENCED APPRAISER FIRST...
THEN WHEN IT IS TIME TO SELL, SHOP AROUND TO GET THE BEST PRICE. LOTS OF PLACES ARE DEALING --- FROM LOCAL GOLD BUYERS TO JEWELRY RETAILERS TO REFINING COMPANIES...

NAT SOT Length: 02
"I can do 170 for you."

TRACK SEVEN Length : 05
TONI HAS EXPERIENCE IN THE GOLD MARKET AND IS STILL HAPPILY SURPRISED WITH THE OFFER TODAY....

NAT SOT Length: 03
"That's better than I was anticipating."

TRACK EIGHT Length : 02
AND SHE'S ALREADY GOT PLANS FOR THE MONEY!

SOT
(Toni Marie Abbey, Selling Her Jewelry)
"I'm probably going to spend it this weekend!"

ANCHOR TAG
MANY THINGS AFFECT GOLD PRICES...
RIGHT NOW EXPERTS SAY RISING INTEREST RATES, GAS PRICES, AND THE CHAOS IN THE MIDDLE EAST ARE ALL CONTRIBUTING FACTORS.

SOURCE LIST: FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Brett Barrad
Crown Jewelers, Inc.
3311 Adams Avenue #C
San Diego, CA
92116
(619)284-7243
www.jewelry2cash.com

Brett Barrad has a marketing degree from San Diego State University and was raised in the jewelry business. In the past few months, he say's acquired more precious metals than in the past few years.

Cos Altobelli
Altobelli's Jewelry
4419 Lankershim Blvd.
N. Hollywood, CA. 91602

Cos Altobelli is a third generation jeweler, and has operated 'Altobelli's Jewelry' in Hollywood for 50 years. He's an award-winning gemologist/appraiser. He's served as Appraisals Chairman of the American Gem Society for 25 years. He has certified more than 550 appraisers.

EXTRA BACKGROUND

* When selling your gold, you'll get more profit out of pieces with higher gold content, such as gold coins or bars. Jewelry has varying grades of gold, and it denotes the actual gold content of a piece. 14 karat gold, for example is about 55% actual gold. The remainder contains other metals.
* The price of gold remained consistent for the past 10-15 years, in the $300-$400 dollar range per ounce. Within the past year or so, gold has moved into the $500-$700 dollar range.