Holiday Hoopla - A Lot Of Hot Air!

ANCHOR LEAD IN:
THE HOLIDAYS ARE COMING, THE GOOSE IS GETTING FAT…AND SO ARE THE LAWN DECORATIONS! GIANT INFLATABLE HOLIDAY DECORATIONS ARE EVERYWHERE! WHY ARE THESE GARGANTUAN LAWN ORNAMENTS SO HOT? THE ANSWER IS BLOWING IN THE WIND…AND ALL THE
WAY TO THE BANK! HERE'S TODAY'S HEADS UP.

TRACK ONE Length: 04
JASON JONES LOVES NOTHING MORE THAN TO BE SURROUNDED BY HOLIDAY SPIRIT…

NAT SOUND Length: 03
"…and the helicopter starts to come to life…"

TRACK TWO Length: 06
JONES IS PRESIDENT OF THE AIRBLOWN INFLATABLES COLLECTORS CLUB AND OWNS HUNDREDS AND HUNDREDS OF INFLATABLES…

SOT
KEY @ : 15 Jason Jones'King of Holiday Inflatables'
"We're now over 1000, with the world's largest airblown inflatable collection."

TRACK THREE Length:14
JONES CALLS HIMSELF THE 'KING OF HOLIDAY INFLATABLES', AND PUTS ON QUITE A HOLIDAY DISPLAY. HE'S NOT ALONE…'SUPER-SIZING' LAWN DÉCOR IS A HUGE TREND.
AIRBLOWNS NOW COME IN LIMITED EDITIONS, AND ARE AVAILABLE FOR ALL MAJOR HOLDAYS.

SOT
KEY @ : 35 Pam Danziger, Author, Why People Buy Things They Don't Need
"We think that it's going to reach almost $500 million dollars, so that
is quite a large market."

TRACK FOUR Length: 04
MARKETING EXPERT PAM DANZIGER SAYS THERE'S A GOOD REASON SALES ARE 'BALLOONING'…

SOT
KEY @ : 46 Pam Danziger, Author, 'Why People Buy Things They Don't Need'
"When you decorate the outside of your home, you want to make a statement, you want to make a big and bold statement. You want people to notice, and that's what inflatables do. They are a big, bold decorative statement about the holidays."

SOT
KEY @ : 'Deck the Halls' Twentieth Century Fox
"I really want my house to be seen - from space!"

TRACK FIVE Length: 09
DANZIGER SAYS WITH PRICES STARTING AT ABOUT TEN DOLLARS, THERE'S AN INFLATABLE FOR EVERY POCKETBOOK. THAT'S ANOTHER REASON THEY'RE FLYING OFF THE SHELVES. THAT, AND…

SOT
NO KEY
"No matter what you think of those inflatables, how tacky they are, they really do make you smile. And that's what you're looking for, that little boost, emotional boost at the holidays."

SOT
NO KEY
"The kids love it, adults love it."

ANCHOR TAG:
IF YOU'VE GOT A PASSION FOR ALL THINGS PUMPED UP - YOU CAN FIND MORE AT JASON JONES' WEBSITE, WWW.AIRBLOWNCLUB.COM. DANZIGER SAYS HER RESEARCH SHOWS THAT OUTDOOR BALLOONS WERE THE FASTEST GROWING DECORATING CATEGORY IN 2005 AND THEY'RE ALSO EXPECTED TO BE TOPS FOR 2006…SHE SAYS, ABOUT ONE IN FOUR PEOPLE BUYING HOLIDAY DECORATIONS - PURCHASE THESE INFLATABLES.

SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Pam Danziger
Unity Marketing
717-336-1600
pam@unitymarkeetingonline.com
Pam Danziger is an expert on consumer behavior and the author of numerous books, including Why People Buy Things They Don't Need. Ms. Danziger also conducts a quarterly shopping survey.

Jason Jones
918-232-1196
Jason Jones is a banker and the proud owner of more than1,000 inflatable ornaments. His online collectors club can be found at www.airblownclub.com.