Roast Your Own Coffee

ANCHOR LEAD IN:
BETWEEN LATTES, FRAPPES, AND MACHIATTOS… THERE'S NO DENYING WE'RE A NATION OF JAVA JUNKIES. AND NOW THERE'S A GROWING GROUP OF ENTHUSIASTS WHO SAY THEY'VE UNLOCKED THE MYSTERY BEHIND GETTING A GOOD BREW EVERYTIME.
____ EXPLAINS HOW THEY'RE TAKING COFFEE BEANS INTO THEIR OWN HANDS.

TRACK ONE Length: 07
JERRY ABRAMS LOVES STARTING HIS DAY WITH A GOOD CUP OF COFFEE. AND AFTER DOING SOME RESEARCH ONLINE, HE KNOWS JUST HOW TO GET IT.

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KEY @ : 08 Jerry Abrams, Roasts his own Coffee Beans
"I discovered that you can actually roast your own coffee beans at home."

TRACK TWO Length: 14
THAT'S RIGHT… INSTEAD OF USING THE PRE-ROASTED VARIETY, JERRY BUYS RAW GREEN BEANS ON SPECIALTY COFFEE SITES AND ROASTS THEM HIMSELF. HE'S NOT ALONE. DEAN CYCON OWNS A BEANERY AND SAYS THE TREND IS PERCOLATING ACROSS THE COUNTRY…

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NO KEY
"A year ago, we didn't sell any and now we're selling hundreds of pounds a week."

TRACK THREE Length: 13
WHY ARE MORE AND MORE PEOPLE CHOOSING TO ROAST AT HOME? CYCON SAYS IT BOILS DOWN TO CONTROL…YOU CAN PICK YOUR FAVORITE BEANS FROM AROUND THE WORLD…CHOOSE ROAST TIMES AND SET YOUR OWN STANDARDS FOR WHAT'S A LIGHT, MEDIUM OR BOLD ROAST.

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KEY @ : 44 Dean Cycon, Dean's Beans
"A home roaster can say Ethiopian beans have an earthy quality that I can bring out if I roast it dark. Sumatran beans have a floral quality that's best exposed in the medium roast. "

TRACK FOUR Length: 06
KENNETH DAVIDS…FROM COFFEE REVIEW DOT COM… SAYS YOU'VE GOT YOUR CHOICE WHEN IT COMES TO ROASTING MACHINES….

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KEY @ : 1:02 Kenneth DavidsCoffeeReview.com
"The least expensive home roaster… a hot air roaster, is probably between $60 to $75/ $80 dollars. The best drum home roaster probably costs 7 or 800 dollars."

TRACK FIVE Length: 09
IF YOU DON'T WANT TO SPEND A TON, DAVIDS SAYS YOU CAN EVEN TRY A HOT AIR POPCORN POPPER. WHATEVER YOU USE, BUYING BEANS GREEN…. MAY KEEP YOU ROLLING IN GREEN.

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KEY @ : 1:26 Kenneth Davids, CoffeeReview.com
"The green beans typically cost about half as much as the roasted
beans."

TRACK SIX Length: 06
JERRY SAYS THE SAVINGS CERTAINLY HELP, BUT HE LOVES THE TASTE SO MUCH, HE'S MADE IT INTO A NEW HOBBY.

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"By roasting my own beans, it's partly fun and you can buy really high quality beans that make a really great roast."

ANCHOR TAG:
DAVIDS SAYS HOME ROASTERS CAN ALSO EXPERIMENT BY CREATING THEIR OWN BLENDS… MIXING TWO OR MORE KINDS OF BEANS TOGETHER FOR INTERESTING FLAVORS. TO GET THE FRESHEST FLAVOR, HE SAYS BREW THE BEANS WITHIN 24 HOURS OF ROASTING BECAUSE THE COFFEE BEANS START DETERIORATING ABOUT 48 HOURS AFTER ROASTING.

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Dean Cycon
Dean's Beans
50 Moore Avenue
Orange, MA 01364
1-800-325-3008

Dean is the founder of Dean's Beans. He sells both roasted and green beans all over the country. He says his green bean sales are skyrocketing as more and more people are finding out about the benefits of roasting their own beans at home.

Kenneth Davids
CoffeeReview.com
369 62nd Street
Oakland, Ca 94611
510-520-5464

Kenneth is the Editor of CoffeeReview.com, and he has also written a book on home roasting. Kenneth says new home roasting machines allow people to roast at home easily, and he believes more people will start roasting at home in the future.