ANCHOR LEAD
THE HARSH WINTER WEATHER CAN DO MORE THAN JUST TAKE A TOLL ON YOUR SKIN. IT CAN ACTUALLY BE DANGEROUS.
WHETHER YOU LIVE IN THE FRIGID NORTHEAST...OR IN THE SUNNY SOUTH...
WINTER'S DRY AIR CAN LEAVE YOUR SKIN CHAPPED, FLAKY AND EVEN INFECTED.
BEAUTY COMPANIES ARE WAITING IN THE WINGS WITH PRICEY SOLUTIONS.
BUT HEADS UP:RELIEF IS EASY TO FIND....
AND YOU DON'T HAVE TO SPEND A FORTUNE TO GET IT.
_____________ REPORTS.

TRACK ONE Length: 07
THE WIND....
THE COLD....
THE LACK OF MOISTURE IN THE AIR...
IT'S ENOUGH TO BRING OUT THE WORST IN ANYONE'S SKIN.

SOT
KEY @: :08 Dr. Brian Zelickson, Dermatologist
"The cold is very difficult on the skin."

TRACK TWO Length::06
DOCTOR BRIAN ZELICKSON HAS A LONG LIST OF PATIENTS WHO SUFFER FROM DRY SKIN....INCLUDING CHRISTINE CLIFFORD.

SOT
KEY @: :18 Christine Clifford, Suffers from dry skin
"It's miserable. When winter starts to approach I get nervous about my skin."

TRACK THREE Length: :06
NERVOUS BECAUSE--CHRISTINE IS ACTUALLY ALLERGIC TO THE COLD.
SO SHE HAS TO KEEP HER SKIN PROTECTED.

SOT
KEY @: :27 Christine Clifford, Suffers from dry skin
"I actually will break out in hives if I go out...unprepared."

TRACK FOUR Length: :04
THAT'S WHY CHRISTINE'S CABINETS AND COUNTERS RESEMBLE A DRUGSTORE....

SOT
NO KEY Christine Clifford, Suffers from dry skin
"I've tried just about everything...from the very expensive to the very inexpensive."

SOT
KEY @: :42 Dr. Brian Zelickson, Dermatologist
"You can certainly spend a lot of money for some things...."

TRACK FIVE Length:13
LIKE THESE HIGH-END PRODUCTS THAT PROMISE TO QUENCH....COAT...AND LUBRICATE DRY SKIN.
THE PRICETAG? FIFTY DOLLARS AND UP.
WHILE DOCTOR ZELICKSON SAYS THEY DO THE JOB...HE ADDS THERE ARE LESS EXPENSIVE WAYS TO ACHIEVE THE SAME GOAL.

SOT
KEY @: :58 Dr. Brian Zelickson, Dermatologist
"The basic thing that you need to do is hydrate your skin."

TRACK SIX Length: :10
WITH PRODUCTS LIKE:
NIVEA...
AVEENO...
EUCERIN....
AQUAFOR...
NEUTROGENA...EVEN VASELINE--
DOCTOR ZELICKSON SAYS THESE WILL OFFER THE SAME RESULTS AS THE HIGHER-PRICED PRODUCTS.

SOT
KEY @: 1:10 Dr. Brian Zelickson, Dermatologist
"The whole goal is not only to put moisture into the skin, but to keep it there."

TRACK SEVEN Length: :15
THAT'S WHY DOCTOR ZELICKSON SUGGESTS USING MILD SOAPS AND COOLER TEMPS IN THE TUB OR SHOWER....
PAT YOURSELF DRY... DON'T RUB ALL THE WATER OFF.
USE A HUMIDIFIER IN YOUR BEDROOM....
AND MOST IMPORTANT:MOISTURIZE!
THESE TIPS HAVE WORKED WONDERS FOR CHRISTINE.

SOT
NO KEY Christine Clifford, Suffers from dry skin
"Keep a positive attitude about it."

ANCHOR TAG
YOU CAN ALSO GO THE UNORTHODOX ROUTE. DOCTOR ZELICKSON SAYS YOU CAN USE ANYTHING WITH FAT IN IT! THAT'S RIGHT...FAT! YOU CAN USE BATH OIL FROM YOUR LOCAL DRUG STORE...OR JUST REACH INTO YOUR KITCHEN CABINET FOR THE CRISCO OR OLIVE OIL. ANOTHER TIP FROM DOCTOR ZELICKSON...
LAYER YOUR CLOTHING AND DRINK PLENTY OF FLUIDS.

SOURCE LIST

Dr. Brian Zelickson
Dermatologist
4100 West 50th Street
Edina, MN
952-929-8888

Dr. Brian D. Zelickson is a board-certified dermatologist currently practicing in Minneapolis, Minnesota and teaches at the University of Minnesota's Dermatology Department. After finishing high school in Minneapolis, he attended the University of Colorado and obtained a B.A. degree in molecular and developmental biology. He then attended Mayo Medical School in Rochester, Minnesota where his interest in dermatology began to surface. Dr. Zelickson performed an internship at Hennipen County Medical School before returning to the Mayo Clinic for his dermatology residency. After his residency, he spent a short fellowship learning the techniques of immunoelectron microscopy with Dr. RA Briggaman at the University of North Carolina. Dr. Zelickson then returned to Minneapolis to join his father in private practice, as well as directing the Electron Microscopy Laboratory in the Department of Dermatology at the University of Minnesota. Dr. Zelickson has authored 20 to 30 articles and several book chapters.