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ANCHOR LEAD IN:
SURE, IT'S FRUITY WITH A HINT OF OAK - BUT WHAT'S ACTUALLY IN THAT BOTTLE
OF WINE OR BEER? HOW MANY CALORIES, OR CARBS. ARE THERE ANY INGREDIENTS THAT
YOU COULD BE ALLERGIC TO?
WHILE OTHER GOODS FROM DRUGS TO FOOD ARE REQUIRED TO HAVE NUTRITION AND INGREDIENT
LABELS, YOU'RE OUT OF LUCK WHEN IT COMES TO ALCOHOLIC BEVERAGES. IN TODAY'S
HEADS UP, SOME PEOPLE SAY IT'S ABOUT TIME TO CHANGE THAT.
TRACK ONE Length:
:05
WHEN TRISH AND CHARLIE NEWHALL SIT DOWN TO SHARE A GLASS OF WINE, THEY LIKE
TO CHECK OUT THE LABEL...
NATS
Length: :02
"Californ-eye-ay..."
TRACK TWO Length: :05
BUT, ASIDE FROM A WARNING TO PREGNANT WOMEN ABOUT DRINKING, THERE'S NOT MUCH
INFORMATION TO SEE.
SOT
Key @: :14 John Manfreda, Alcohol and Tobacco, Tax and Trade Bureau (TBB)
"We do not have ingredient labeling for alcoholic beverages."
TRACK THREE Length:
:10
THAT'S RIGHT. THE GOVERNMENT DOES NOT REQUIRE ALCOHOL BOTTLES TO LIST INGREDIENTS,
ALLERGEN INFORMATION, OR OTHER NUTRITIONAL FACTS. THAT STRIKES SOME PEOPLE
AS ODD...
SOT
Key @: :29 Trish Newhall, Consumer
"You have nutritional information on water bottles, but not on wine and
beer and alcohol.
TRACK FOUR Length:
:08
LINDA GOLODNER, PRESIDENT OF THE NATIONAL CONSUMERS LEAGUE, SAYS RESEARCH
SHOWS 90-PERCENT OF CONSUMERS WANT MORE INFORMATION ABOUT ALCOHOL.
SOT
Key @ :41 Linda Golodner, President, National Consumers League
"We have nutrition facts on food, we have facts of over the counter-drugs,
drug facts on over-the-counter drugs, and we think it's time that alcoholic
beverages also had a alcoholic facts label."
TRACK FIVE Length:
:09
THE GOVERNMENT IS RESPONDING. IT'S TAKING 'PUBLIC COMMENTS' NOW -- LITERALLY
GATHERING TENS OF THOUSANDS OF OPINIONS ABOUT WHAT THE LABELS SHOULD INCLUDE.
MEANWHILE...
SOT:
Key @: 1:09 John Manfreda, Alcohol and Tobacco, Tax and Trade Bureau (TBB)
"You will see very shortly a temporary rule will be going out requiring
the disclosure of allergens on alcoholic beverages."
TRACK SIX Length:
:08
BUT IT COULD TAKE A YEAR TO GO THROUGH ALL THE COMMENTS, AND UNTIL THEN, CONSUMERS
WILL HAVE TO WAIT... GOLODNER THINKS THE INDUSTRY SHOULD STEP UP TO THE PLATE...
SOT
Key @: 1:23 Linda Golodner, President, National Consumers League
"We think that, um, alcoholic beverage companies should voluntarily put
that information on now."
TRACK SEVEN Length:
:03
IT'S A MOVE THAT CONSUMERS SAY THEY'D 'TOAST'...
SOT:
Key @: 1:34 Trish Newhall
"It's a conspicuous absence that there's no nutritional information when
it's on virtually everything else that you buy. I think people have a right
to know."
ANCHOR TAG:
THIS ISN'T THE FIRST TIME THAT THE GOVERNMENT HAS LOOKED INTO ALCOHOL LABELS.
THE IDEA FIRST CAME UP IN 1972 - BUT GOLODNER AND MANFREDA SAY THAT CONSUMER
SUPPORT WASN'T STRONG ENOUGH TO PUSH THROUGH LABELS BACK THEN. BOTH THINK
THE TIME MAY FINALLY BE RIGHT. MEANWHILE, THE DISTILLED SPIRITS COUNCIL SAYS
THAT ALCOHOL CONTENT LABELING SHOULD BE MANDATORY FOR ALL BEER, WINE AND SPIRITS
PRODUCTS. BUT, THEY FEEL THAT CALORIES, CARBS AND OTHER NUTRITIONAL INFORMATION
SHOULD BE VOLUNTARY.
SOURCE INFORMATION:
John Manfreda, Administrator
Alcohol, Tobacco, Tax and Trade Organization (TTB - formerly ATF)
Arthur Resnick, Communications Director
Arthur.resnick@ttb.gov
202-927-8062
1310 G Street, Northwest (between 13 and 14th Streets)
Washington DC
202-927-8062
Secretary of the Treasury John Snow appointed John J. Manfreda as the Administrator
of the Alcohol and Tobacco Tax and Trade Bureau (TTB), effective January 4,
2005. Mr. Manfreda, served as Deputy Administrator of TTB since the Bureau's
founding in January 2003.
As Administrator, Mr. Manfreda oversees the collection of more than $14 billion
per year in Federal alcohol, tobacco, firearms and ammunition excise taxes,
as well as the permit systems and regulations established for those industries
under the authority of the Internal Revenue Code and the Federal Alcohol Administration
Act.
Mr. Manfreda brings many years of experience in alcohol and tobacco law and
regulation to this post. Prior to his appointment as Deputy Administrator
of TTB, Mr. Manfreda was Chief Counsel for TTB's predecessor agency, the Bureau
of Alcohol, Tobacco and Firearms (ATF), from 1999 to 2003. In total, Mr. Manfreda
was with the ATF Chief Counsel's office or its Internal Revenue Service predecessor
for 33 years, beginning as a staff attorney in July 1970 and serving as Associate
Chief Counsel for Alcohol and Tobacco from 1978 through 1996. During his tenure
with ATF, Mr. Manfreda was the principal author of the Distilled Spirits Tax
Revision Act, and he has represented TTB or ATF before congressional committees
and in contacts with Federal and State agencies, trade associations, and public
interest groups.
Linda Golodner
President
National Consumers League
Mark Fernando, Communications
1701 K Street, Suite 1200
Washington DC 20006
202-835-3323, ext 116
Cell; 410-733-2056
Linda Golodner was appointed
Executive Director of the National Consumers League (NCL) in 1985, and elected
President in 1991. NCL is the nation's pioneer consumer organization, founded
in 1899, to bring consumer power to bear on marketplace and workplace issues.
Priority programs for the League are food and drug safety, health care reform,
fair labor standards, telecommunications, financial services, environmental
issues, and consumer fraud.
In addition to being president of the League, Golodner co-chairs the White
House Apparel Industry Partnership, is a member of the Department of the Treasury
Advisory Committee on International Child Labor, and has served as chair of
the U.S. Department of Labor Child Labor Advisory Committee. Golodner co-chairs
the Child Labor Coalition, which is concerned with international and domestic
exploitation of children in the workplace. She represents the National Consumers
League on several national boards, including the National Council on Patient
Information and Education (Secretary), the National Patient Safety Foundation
(Secretary), and the Executive Board of the Conference for Food Protection.
Additional Source information:
Distilled Spirits Council of the United States,
Public Issues Division at (202) 628-3544
1250 Eye Street, NW, Suite 900
Washington, DC 20005
The Distilled Spirits
Council of the United States, Inc. (DISCUS) is a national trade association
representing producers and marketers of distilled spirits sold in the United
States. Our members' quality products include the full spectrum of distilled
spirits such as Bourbon, Scotch and other whiskeys, vodka, gin, tequila, rum,
brandy, cordials and liqueurs. The distillers take special pride in their
products as well as in their efforts to encourage responsible beverage alcohol
consumption by adults who choose to drink.
The National Consumers League released the findings of an opinion poll providing
new evidence that the general public overwhelmingly wants more information
on the labels of alcoholic beverages.
Conducted for the League by Opinion Research Corporation, the poll surveyed
983 adult Americans aged 21 and over between September 22 and September 25
and found that the vast majority favor having access to the following information:
o ingredients that may cause allergic reactions (93%);
o information on the alcohol content (93%);
o the list of ingredients (90%);
o the amount of alcohol per serving (87%);
o the number of calories per serving (83%);
o the serving size (82%);
o servings per container (81%);
o carbohydrates per serving (79%);
o fat per serving (77%); and
o protein per serving (70%).
http://www.consumeraffairs.com/news04/2005/alcohol_labels.html
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