Charitable Clicking

ANCHOR LEAD
WITH ALL THE PROBLEMS IN THE WORLD...CHARITIES NEED MORE HELP THAN EVER... BUT, FOR MANY OF US, MONEY IS ALSO TIGHTER THAN EVER. IF YOU'RE LOOKING FOR A WAY TO DONATE THAT WON'T DRAIN YOUR WALLET IN THE PROCESS... HERE'S A HEADS UP ON AN IDEA EXPERTS SAY IS BOUND TO 'CLICK.'
________________EXPLAINS.

TRACK ONE Length: 08
FIGHTING CANCER...IMPROVING HEALTHCARE...SAVING AN ANIMAL...NOW YOU CAN DONATE TO YOUR CHARITY OF CHOICE...WITHOUT TAKING TIME ...OR SPENDING A DIME!

NAT SOT
Length: 02(Stephanie Auwerter, SmartMoney.com)
"You simply click on a button."

TRACK TWO Length: 08
IT'S A MOVEMENT CALLED 'CHARITABLE CLICKING.' ALL YOU DO IS VISIT ONE OF A GROWING NUMBER OF WEBSITES THAT PROMISES TO GIVE PART OF ITS ADVERTISING DOLLARS TO CHARITY..

SOT
Length: 02(Stephanie Auwerter, SmartMoney.com)
"It's sort of a, 'Thank you for visiting my site.'"

TRACK THREE Length: 10
STEPHANIE AUWERTER WITH SMART MONEY SAYS YOU EARN DONATIONS BY VIEWING ADS WHILE SHOPPING, EMAILING OR SURFING THE INTERNET ON SITES LIKE GIVE-SMART-DOT COM OR GOOD-SEARCH-DOT-COM...

SOT
KEY @: 34 Stephanie Auwerter, SmartMoney.com
"You search just like you would at any other site and, by doing so, you generate charitable contributions."

TRACK FOUR Length: 07
ONE OF THE MOST DIRECT SITES: CHARITY U-S-A. YOU DON'T HAVE TO SHOP OR SEARCH...SIMPLY PICK YOUR CAUSE ...AND CLICK ON THE DONATION BUTTON...

SOT
Length: 01(Kaaren Lobel, Charitable clicker)
"I'm clicking everyday."

TRACK FIVE Length: 13
SOURCES: NATIONAL BREAST CANCER.ORG
MERCY CORPS, FIRST BOOK VISITORS LIKE KAAREN LOBEL (lo-bell) HELPED FUND SIX THOUSAND MAMMOGRAMS LAST YEAR. IN JUST ONE DAY....CLICKERS EARNED 162-THOUSAND CUPS OF FOOD FOR THE HUNGRY...AND 877 BOOKS FOR CHILDREN IN LOW-INCOME FAMILIES.

SOT
KEY @: 1:01 Kaaren Lobel, Charitable clicker
"This is a really easy way to help other people."

SOT
Length: 01(Stephanie Auwerter, SmartMoney.com)
"These sites are legit."

TRACK SIX Length: 10
SOURCE: SmartMoney.com
SMART MONEY INVESTIGATED AND CONFIRMED THE MONEY IS GOING WHERE IT'S SUPPOSED TO...
BUT IT TAKES A LOT OF CLICKS TO MAKE A DIFFERENCE. ON AVERAGE, EACH CLICK GENERATES BETWEEN HALF A PENNY AND A PENNY.

SOT
KEY @: 1:15 Stephanie Auwerter, SmartMoney.com
"How much you as an individual can generate is quite small. The idea here is volume."

TRACK SEVEN Length: 09
BUT...DON'T GET OVERZEALOUS. A LOT OF CHARITIES ONLY ALLOW YOU TO CLICK ONCE A DAY. KAREN FOLLOWS THE RULES...AND LOVES THAT BEING GENEROUS IS AS EASY AS LIFTING A FINGER.

SOT
Length: 03(Kaaren Lobel, Charitable clicker)
"I encourage everybody to click away."

ANCHOR TAG
THE SITES WORK DIFFERENTLY. SOME ALLOW YOU TO CHOOSE ANY CHARITY YOU WANT...OTHERS WORK WITH A DESIGNATED FEW...
THEY HAVE VARIOUS FEATURES, TOO... CHARITY U-S-A, FOR ONE, WILL SEND YOU A DAILY EMAIL REMINDER TO CLICK TO GIVE....

SOURCE LIST

Stephanie Auwerter
Smart Money.com
250 West 55th Street
New York, New York
212-373-9145

Stephanie is Senior Editor at Smart Money. Com, which has become a leader in online financial publishing. Provocative commentary and analysis combined with the Web's most powerful investment tools has earned SmartMoney.com continued critical acclaim and recognition from both the financial and web development industries.

Charities we contacted to confirm stats in the piece:

National Breast Cancer Foundation
Kevin Hail
National Breast Cancer Foundation
(972) 248-9200
One Hanover Park
16633 North Dallas Parkway, Suite 600
Addison, Texas 75001
email: info@nationalbreastcancer.org
KevinHail@NationalBreastCancer.org

Mercy Corps
Eric Block
Communications Officer
Mercy Corps
office: 503-450-1965
mobile: 503-708-6571
fax: 503-796-6844
eblock@mercycorps.org