ANCHOR LEAD IN:
WANT YOUR KID TO GET INTO A GOOD COLLEGE? GET HER A CELLPHONE! INSTEAD OF TEXT MESSAGING HER FRIENDS, SHE CAN STUDY HER S-A-T WORDS WHEREVER SHE GOES...IN TODAY'S HEADS UP, NEW TEST-PREP TECHNOLOGY FOR THE COLLEGE-BOUND.

TRACK ONE Length: :05
HEATHER AND HILARY NOKES MAY LOOK LIKE THEY'RE JUST HANGING OUT - BUT THEY'RE REALLY WORKING ON GETTING INTO COLLEGE.

Nat sound
Length: :01
"Pragmatic."

TRACK TWO Length: :10
THE TWINS AND THEIR OLDER SISTER USE THEIR EVER-PRESENT CELLPHONES TO STUDY FOR THE S-A-Ts. THEY CAN GET A QUICK REFRESHER THROUGHOUT THE DAY... WHEREVER THEY ARE AND WHATEVER THEY'RE DOING.

SOT:
Key @ : :18 Heather Nokes, High School Freshman
"The questions can be like about like anything, it's not just like one certain subject."

TRACK THREE Length: :13
THE CELLPHONES ARE EQUIPPED WITH 'PUSH' TECHNOLOGY. THAT MEANS STUDY QUESTIONS ARE 'PUSHED' OR SENT TO THE GIRLS' PHONES AT A PRE-SET TIME BY A TEST PREP COMPANY. THE TEENS DON'T HAVE TO MAKE ANY EXTRA EFFORT TO CRACK A BOOK, DOWNLOAD ANYTHING OR GO ONLINE

SOT
Key @ : :36 Hilary Nokes, High School Freshman
"There's like big books you could carry around and stuff but I mean it's a lot easier just to carry it around your phone."

TRACK FOUR Length:04
AND PARENTS CAN KEEP AN EYE ON HOW THE KIDS ARE DOING, TOO, WITH EMAIL UPDATES...

SOT
Key @ : :44 Matt Nokes, Father of five
(Phone ring) "Well, there's my phone so my kids are doing it right now, I guess. Yup, they took another test."

TRACK FIVE Length: :04
THE IDEA IS TO REACH KIDS WHERE THEY ARE... AND CELLPHONES ARE ONE GREAT WAY TO DO IT...

SOT
Key @ : :56 Andy Lutz, VP for Products, Princeton Review
"One of the great benefits of technology is that it deepens our bag of tools, we can reach students in new creative ways and help them learn."

TRACK SIX Length: :09
LUTZ SAYS THERE ARE ALREADY TENS OF THOUSANDS OF KIDS USING THE SERVICE, AND AT ONLY A FEW DOLLARS A MONTH, IT'S A PRETTY GOOD DEAL. MATT NOKES AND HIS DAUGHTERS SEEM TO AGREE...

SOT:
Key @ : 1:12 Matt Nokes, Father of five
"They're not really even acting like they're even practicing for the SATs because it is easy."

NATS
Length: :02
"70 percent...(laughs)"

ANCHOR TAG:
AND MATT NOKES SAYS ONE OTHER BENEFIT OF THE CELLPHONE THAT HE'S NOTICED WITH HIS GIRLS? IT'S A LOT COOLER TO STUDY OVER THE PHONE THEN TO CARRY AROUND A LOT OF TEXTBOOKS! THE CELL PHONE REVIEW QUESTIONS CAN BE PURCHASED ON THEIR OWN, OR YOU CAN GET THEM FOR FREE AS PART OF THE ONLINE OR CLASSROOM TEST PREP PROGRAMS THAT PRINCETON REVIEW OFFERS.

SOURCE INFORMATION:

Andy Lutz
Vice President of program development
The Princeton Review

The Princeton Review is a New York City-based company known for its test prep courses, education services, college and grad school admission services, and over 200 books published by Random House.

The Princeton Review Pocket Prep for the New SAT, a portable interactive handheld tutor designed to improve SAT scores with a complete test-preparation system that lets students prepare anywhere, the companies say. This interactive handheld solution offers a complete Princeton Review test preparation suite for the new SAT. Features include self-directed verbal, math, and essay questions; practice exam diagnostics; practice drills; flash cards with 5,000 SAT vocabulary words; links to a Merriam-Webster dictionary and thesaurus; a custom user word list; an advanced grammar guide; and a calculator. Timed, full-length practice SAT exams with answers and explanations also are available.
The same Princeton Review test-prep features are available to Verizon cell-phone users (and soon for other carriers' platforms) through a new, patent-pending push technology from VOCEL. The Princeton Review can now deliver content to teens on their phones whenever test preparation fits into students' schedules.
http://www.princetonreview.com/home.asp

Contact:
ANDY LUTZ
Vice President of program development
The Princeton Review
PR: HARRIET BRAND
(212)874-8282 Ext. 1091.

VOCEL
CARL WASHBURN
(858) 774-2063