How Much Speed Do You Need?

ANCHOR LEAD IN:
WAITING FOR A FILE TO DOWNLOAD, OR YOUR DIGITAL PICTURES TO GO THROUGH TO GREAT AUNT MARY IS ENOUGH TO TRY ANYONE'S PATIENCE...SO IT MAKES SENSE TO BUMP UP YOUR INTERNET SPEED. OR DOES IT? JUST HOW MUCH SPEED DO YOU NEED? EXPERTS SAY MOST OF US ARE PAYING DEARLY FOR BROADBAND OVERKILL...THAT'S TODAY'S HEADS UP.

TRACK ONE Length: :08
DEEJAY JONATHAN LUND DOES VOICE-OVER WORK FOR STATIONS AROUND THE COUNTRY. SO HE NEEDS LOTS OF INTERNET SPEED TO SEND HIS WORK OUT TO CLIENTS.

SOT:
KEY @: :10 Jonathan Lund, Deejay
"Faster is definitely the better, because you're looking at, when you're dealing with audio or video, you're looking at massive files."

TRACK TWO Length: :10
FOR SOMEONE WHO UPLOADS AS MANY FILES AS LUND DOES, IT MAKES SENSE TO HAVE A REALLY FAST INTERNET CONNECTION...ESPECIALLY BECAUSE WHAT GOES UP TAKES MUCH LONGER THAN WHAT COMES DOWN...

SOT:
KEY @: :27 Joe Laszlo, Research Director, Jupiter Research
"Almost all broadband in the United States today is designed so that you can download things, you can get things off the Internet much faster than you can send things back up to the Internet.

TRACK THREE Length: :02
BUT INTERNET SPEED IS COSTLY...

SOT:
KEY @: :40 Jonathan Lund, Deejay
"My DSL Extreme is somewhere in the neighborhood of 47 or 50 dollars a month."

TRACK FOUR Length: :06
AND FOR THOSE OF US NOT UPLOADING AND DOWNLOADING MASSIVE FILES, WE PROBABLY DON'T NEED IT.

SOT:
KEY @: :51 Joe Laszlo, Research Director, Jupiter Research
"A middle tier or even a low tier broadband service can still give you plenty of bang for your buck."

TRACK FIVE Length: :16
Source: Jupiter Research
ABOUT 40-MILLION HOUSEHOLDS NOW GO ONLINE USING BROADBAND. SOMETIMES YOU CAN FIND BASE SERVICE THAT STARTS AT ABOUT FIVE MEGABITS PER SECOND AND COSTS ABOUT 15-DOLLARS A MONTH... HIGH-END CONNECTIONS CAN BE THREE OR FOUR TIMES FASTER...BUT THE PRICES ARE UP THERE, TOO...

SOT:
KEY @: 1:13 Joe Laszlo, Research Director, Jupiter Research
"I've seen prices there range anywhere from $40 a month to $70 a month or more a month for that kind of, that kind of speed right now."

TRACK SIX Length: :11
WHY DO WE THINK WE NEED SO MUCH SPEED? DOWNLOADING A SONG OR SENDING EMAIL DOESN'T REQUIRE MUCH. INSTEAD OF SATISFYING A 'NEED FOR SPEED' - GET THE 'SPEED YOU NEED'...

SOT:
KEY @: 1:31 Jonathan Lund, Deejay
"As soon as the next best greatest speed comes out, I'm all about upgrading. I've got too much work to do!"

ANCHOR TAG:
LASZLO PREDICTS THAT IT WON'T BE ALL THAT LONG BEFORE MORE OF US MIGHT ACTUALLY WANT SUPERFAST CONNECTIONS...BUT HE THINKS THAT WON'T BE HAPPEN UNTIL MORE OF US WANT TO DOWNLOAD LARGE-FILES OF MEDIA - SUCH AS MOVIES.

SOURCE INFORMATION:

JOE LASZLO
212-389-2037, jlaszlo@jupitermedia.com
PR: Vic Beck

Peter Arnolds Communications
781-239-1030
Vbeck@parnold.com

Bio: Laszlo joined JupiterResearch in March 1999. He has an extensive background of research experience examining the deployment of new media and Internet technologies, including issues related to content distribution and wireless and non-PC access. His opinions have been sought by The Wall Street Journal, The New York Times, The Los Angeles Times and NPR, and he has appeared on ABC World News Tonight, the BBC and CNN. He has spoken at numerous industry conferences and events, including Internet World, Comdex, the CTIA Wireless IT conference, CTAM, as well as JupiterResearch's own Media, Advertising, Entertainment and Global Wireless forums.

Laszlo joined JupiterResearch after working as a consultant with Economics and Technology, Inc., a Boston-based research firm specializing in telecommunications and economic and regulatory policy issues.

Laszlo holds an M.A. from the Fletcher School of Law and Diplomacy at Tufts University and a B.A. in East Asian studies, magna cum laude, from Columbia University. He lives in New York City.