Gloss Therapy

ANCHOR LEAD:
MUSIC CUT DWCD 0307 #12
HERE'S A QUESTION FOR WOMEN:
CAN MAKE-UP CHANGE YOUR LIFE??
A GROWING CACHE' OF COSMETICS CLAIM TO DO MORE THAN SPICE UP YOUR LOOKS.
NOW THERE ARE LIP GLOSSES DESIGNED TO MAKE YOU HEALTHIER, HAPPIER, EVEN THINNER!
________ ________ HAS A HEADS UP!! ON WHETHER THEY'RE MORE HELP OR HYPE!.

NATSOT Length: 01
(Music)

TRACK ONE Length: 06
CHECK OUT THE VERY LATEST IN LIP GLOSS...
AN AMBITIOUS LINE OF 'SHINE' THAT PLEDGES TO GIVE YOU MORE THAN LUSCIOUS LIPS.

SOT
KEY: (Leah Wyar, Sr. Beauty News Editor, SELF Magazine)
"Right now, in the market, everything is a multi-tasker..."

TRACK TWO Length: 06
NOTE TO CLIENTS: SELF takes a look at the glosses in its August issue
AND THERE ARE PRODUCTS THAT PROMISE TO DO PLENTY....LEAH WYAR IS THE SENIOR BEAUTY NEWS EDITOR AT SELF MAGAZINE.

SOT
KEY @: 18 Leah Wyar, Sr. Beauty News Editor, SELF Magazine
"New formulas are actually incorporating ingredients that are said to enhance your emotions, even induce certain behaviors."

TRACK THREE Length: 09
... LIKE...LIFT YOUR MOOD, TAKE OFF POUNDS, OR IN THE CASE OF JOEY NEW YORK'S "LIPNIX", EVEN CURB THE SMOKING URGE. THE GLOSS IS SCENTED WITH LEMON AND GERANIUM.

SOT
KEY @: 35 Leah Wyar, Sr. Beauty News Editor, SELF Magazine
"The company claims that by smelling that, it works on a certain area of your brain that controls a craving for nicotine."

TRACK FOUR Length: 04
BUT IS THERE SCIENCE BEHIND THE SHINE?
DR. ALAN HIRSCH IS WITH THE "SMELL AND TASTE TREATMENT AND RESEARCH FOUNDATION "

SOT
KEY @: 48 Dr. Alan Hirsch, Smell and Taste Treatment and Research Foundation
"There is no evidence that lemon and geranium oils can do anything for smoking, period."

TRACK FIVE Length: 10
LUCY B'S 'FRESH JUICE' WITH VANILLA AND FLOWER ESSENCES PROMISES TO RID THE BODY OF TOXIC EMOTIONS. DR HIRSCH SAYS HE CAN SEE HOW THIS PRODUCT COULD HAVE AN ACTUAL POSITIVE IMPACT.

SOT
KEY @: 1:05 Dr. Alan Hirsch, Smell and Taste Treatment and Research Foundation
"There's a lot of evidence that the vanilla smell induces people to be in a happier mood state."

TRACK SIX Length: 13
AND THERE'S EVEN A PRODUCT FOR WEIGHT CONTROL. "LOSS GLOSS BLAST" BY FIJI BLEND CLAIMS INGREDIENTS... INCLUDING ST. JOHN'S WORT AND GUARANA... CURB YOUR FOOD CRAVINGS.
DIETER TRICIA TONEY AGREED TO TRY IT ON FOR SIZE

SOT
KEY @: 1:25 Tricia Toney, Dieter
"It's lip gloss...like, ok how's that going to make me not want to eat? (laughs)."

TRACK SEVEN Length: 14
Source: Obesity Research Center , University of Cincinnati...
WEIGHT LOSS EXPERTS WE SPOKE WITH SAY MANY OF THE INGREDIENTS HAVEN'T BEEN PROVEN TO AID IN WEIGHT LOSS....AND THOSE THAT HAVE WON'T DO MUCH GOOD JUST SITTING ON YOUR LIPS.
BUT AFTER A COUPLE OF DAYS, WE CHECKED BACK IN WITH TRICIA, WHO TELLS US IT DID SEEM TO MAKE A DIFFERENCE FOR HER!

SOT
KEY @: 1:43 Tricia Toney, Dieter
"I didn't feel as hungry, and when I did eat, I didn't eat as much."

TRACK EIGHT Length: 07
LEAH WYAR SAYS, IN THE END, THERE'S NO HARM IN TRYING THE PRODUCTS.
BUT KEEP IN MIND...
THEY'RE MORE LIKELY TO ENHANCE YOUR LIPS THAN OTHER PARTS OF YOUR LIFE..

SOT
Length: 04(Leah Wyar, Sr. Beauty News Editor, SELF Magazine)
"Its worth a try if you like the shades, but that's the most important thing, I think. (laughs)"

ANCHOR TAG
NOTE TO CLIENTS: info on the study can be found on the American Cancer Society website at: http://www.cancer.org/docroot/NWS/content/NWS_1_1x_Smells_May_Help_Reduce_the_Urge_to_Smoke.asp
WE CONTACTED 'JOEY NEW YORK," THE MAKER OF "LIP-NIX." THEY REFERRED US TO A SMALL STUDY DONE AT THE UNIVERSITY OF PITTSBURGH THAT SHOWED PEOPLE EXPOSED TO VARIOUS AROMAS, INCLUDING LEMON, REPORTED A TEMPORARY REDUCED URGE TO SMOKE. THE CO-AUTHOR OF THE STUDY TELLS US THE FINDINGS ARE "PRELIMINARY" AND AT THIS POINT THE AROMA/SMOKING CONNECTION IS SIMPLY AN INTERESTING AVENUE OF RESEARCH.

WE ALSO ATTEMPTED TO CONTACT "FIJI-BLEND AND LUCY B COSMETICS AND NEITHER HAVE PROVIDED A RESPONSE.

IF YOU'RE INTERESTED IN TRYING OUT ANY OF THESE PRODUCTS FOR YOURSELF, THEY'RE AVAILABLE ONLINE AND IN SPECIALTY STORES.

SOURCE INFORMATION

Leah Wyar
Senior Beauty Editor
SELF Magazine

SELF Magazine is a publication offering news on beauty, style, fitness, and nutrition for women. SELF Staff regularly do testing and research on the latest products on the market.
NOTE TO CLIENTS: SELF looks at all the glosses in its August issue.

Dr. Alan Hirsch
Smell & Taste Treatment and Research Foundation
845 N. Michigan Avenue
Suite 990W
Chicago, Il. 60611
(312)938-1047

www.scienceofsmell.com

The Smell & Taste Treatment and Research Foundation is based in Chicago, Il., founded by Dr. Alan Hirsch. The foundation specializes in the evaluation, diagnosis, and treatment of smell and taste-related disorders.
In addition, the foundation's research extends to the effects of odors on human emotion, mood, and behavior.

Study on Vanilla's effects on mood:
**Alaoui-Ismaili: Basic emotions evoked by odorants: comparison between autonomic responses and self-evaluation. Physiological Behavior,62, 713-720, 1997.
In this study, published in 1997, researchers tested 44 participants.inhaled five deodorants, including vanilla. Autonomic nervous system parameters were recorded, including skin temperature, blood flow, and heart rate. Vanilla proved in the subjects to evoke calmness and happiness.

Randy Seeley, Ph.D.
Associate Director, Obesity Research Center
2170 E. Galbraith Rd.
Cincinnati, Ohio. 45237

www.psychiatry.uc.edu
The center is a part of the Department of Psychiatry at the University of Cincinnati. Seeley says, "Most of the ingredients listed in Fiji's "Loss Gloss Blast" product have not been proven to induce weight loss, and it's unclear whether they'll get into your system."

PRODUCT CONTACTS

Fiji Blend, Inc.
30765 Pacific Coast Highway
Suite 323
Malibu, CA. 90265
(310)399-9288
www.fijiblend.com

Joey New York
Contact: Robin Diamond Myones
Director of Public Relations
2999 NE 191 Street
Suite 800
(305)931-1101
www.joeynewyork.com

Lucy B Cosmetics
Contact: Michelle Sabari
Tractenberg & Co.
(212)929-7979
www.lucybcosmetics.com

Michael Sayette, Ph.D.
Professor of Psychology
University of Pittsburgh
604 Old Engineering Hall
Pittsburgh, PA 15260
(412)624-8799