ANCHOR LEAD IN:
DO YOU WORRY THAT SUNSCREEN IS NOT ENOUGH TO KEEP THE SUN'S POWERFUL RAYS FROM BURNING YOUR KIDS? WITH GLOBAL WARMING AND HOLES IN THE OZONE, YOU PROBABLY SHOULD BE CONCERNED...AND THESE DAYS THERE ARE MORE GIZMOS, GADGETS AND GREAT IDEAS FOR PROTECTING YOUR CHILDREN FROM THE SUN. THAT'S TODAY'S HEADS UP!

TRACK ONE Length: :05
SCHOOL'S OUT FOR SUMMER...AND NURSE GAYLE MCLAUGHLIN HAS ONE BIG HEALTH GOAL FOR HER CHILDREN...

SOT:
KEY @: :08 Gale McLaughlin, R.N., Mother of three
"If I can get my very fair-skinned children through the summer without any tan lines, then we've had a good summer!"

TRACK TWO Length: :04
MCLAUGHLIN IS SMART TO KEEP HER KIDS COVERED UP, SLATHERED UP OR IN THE SHADE.

SOT:
KEY @: :19 Dr. Wilma Bergfeld, Head of Clinical Research, Dermatology Department, Cleveland Clinic Foundation
"In the future, skin cancer will be the number one health risk to the public, exceeding that of breast and lung cancer and prostate cancer."

TRACK THREE Length: :18
NOW, A SLEW OF NEW PRODUCTS CAN HELP! THERE ARE TWO CATEGORIES OF SUN-SENSIBLE PRODUCTS: SCREENS AND MONITORS. PRODUCTS THAT SCREEN KIDS INCLUDE: BREATHABLE, HIGH S-P-F BABY BLANKETS...BENDABLE SUNGLASSES WITH HIGH EYE PROTECTION FACTOR OR E-P-F...AND TENTS AND SHADES FOR LAND AND WATER...

SOT:
KEY @: :46 Dr. Wilma Bergfeld, Head of Clinical Research, Dermatology Department, Cleveland Clinic Foundation
"There are now detergents that add sun protection that you can purchase in the grocery stores."

TRACK FOUR Length: :09
SUN MONITORS INCLUDE STICK-ON PATCHES, BEADS AND BRACELETS THAT CHANGE COLOR IN THE SUN - AND WEARABLE SUN 'WATCHES' THAT REMIND THE CHILD HE'S HAD ENOUGH!

SOT:
NO KEY (Short!) Dr. Wilma Bergfeld, Head of Clinical Research, Dermatology Department, Cleveland Clinic Foundation
"We can't put people in a black box or in their houses all the time."

TRACK FIVE Length: :11
Source: http://www.skincancer.org/newsletter-summer2003.pdf
ACCORDING TO THE SKIN CANCER FOUNDATION, MORE THAN HALF OF OUR LIFETIME SUN EXPOSURE OCCURS BEFORE THE AGE OF 18!
AND EVEN WITH ALL THESE NEW PRODUCTS...BERGFELD SAYS, PARENTS STILL NEED TO EXERCISE CAUTION.

SOT:
KEY @: 1:16 Dr. Wilma Bergfeld,
Head of Clinical Research, Dermatology Department, Cleveland Clinic Foundation
"We're talking about products that have to be monitored, they're not 100% protective."

TRACK SIX Length: :02
AND MCLAUGHLIN COULDN'T AGREE MORE...

SOT:
NO KEY Gale McLaughlin, R.N., Mother of three
"I may try them, but I would never stop doing what I've done all along with the children.

ANCHOR TAG:
HERE'S ONE MORE TIP -- DR. BERGFELD SAYS IT TAKES AN OUNCE OF LOTION - A SHOT GLASS - TO THOROUGHLY COVER A CHILD. AND WHENEVER YOU RE-APPLY LOTION, YOU SHOULD TAKE A WIPE AND GET RID OF THE OLD SUNSCREEN, BECAUSE YOU WANT THE ACTIVE AGENTS CLOSE TO THE SKIN...FINALLY, REMEMBER TO TOSS LAST YEAR'S BOTTLES, BECAUSE THEIR INGREDIENTS MAY NO LONGER BE ACTIVE. FOR PRODUCT INFORMATION, VISIT OUR WEBSITE.

SOURCE INFORMATION:

Dr. Wilma Bergfeld
Cleveland Clinic Dermatology Department
Pr Contact: Erica Foreman
216-388-0514 (pager)
216-444-7935

Bio: Dr. Bergfeld is the Section Head of Clinical Research in the department of Dermatology. Dr. Bergfeld went to Temple University School of Medicine, and specializes in dermatopathology, alopecia, pigmented lesions and melanoma, cosmetic dermatology, skin tumors, general dermatology

ADDITIONAL BACKGROUND/SOURCE INFORMATION:

Bendable Sunglasses:
http://frubishades.com/

Breathable baby blankets:
http://shadebaby.com/

High SPF sunhats:
http://shadebaby.com/

High SPF beach tents and kiddie pool with meter:
http://www.onestepahead.com/directory/117/100182/117.html

Sun meter 'watch':
http://www.onestepahead.com/directory/117/100182/117.html

Sun sensitive beads:
http://store.sundancesolar.com/enbeaduvsenb.html

UV Neoprene Bracelets:
http://www.shadefoundation.org/

Sun stickers:
http://www.sunsafe.com/ViewProducts.cfm?CatID=2&ObjectgroupID=46